Brand Assets

Brand assets are the core visual and design files that define how a brand looks — logos, photography, brand videos, fonts, templates. In Wonderful, brand assets live inside their brand's space and are available to any AI features working in that brand's context.

What Are Brand Assets?

Brand assets are creative files that belong to a specific brand and are reused across campaigns:

• Logos — primary, secondary, monochrome, and reversed versions
• Brand photography — lifestyle images, product photos, campaign hero images
• Brand video — brand story videos, product demos, testimonials
• Design templates — ad templates, slide decks, email headers
• Brand fonts — custom font files
• Icons and graphics — custom iconography, illustrations, brand patterns

Unlike campaign-specific assets (which are created for a single task), brand assets are evergreen — they're referenced across many campaigns over time.

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Uploading Brand Assets

The best place to store brand assets is directly in your brand's space, in a dedicated board:

1. Navigate to your brand's space
2. Go to the Assets section
3. Create a board called "Brand Library" or "Core Brand Assets"
4. Upload files — logos, photos, templates — directly to this board

Organize by type with nested boards:

Board: Brand Library
├── Board: Logos
├── Board: Photography
├── Board: Video
└── Board: Templates

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Connecting Brand Assets to Campaigns

When a team member creates a task in the brand's space, they can pull assets directly from the Brand Library into the task's asset panel. This ensures every campaign starts from approved brand materials.

For Meta Ads: When you configure an ad in Wonderful, only assets from the relevant space are shown. This prevents accidentally using one client's assets in another client's ad.

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Brand Assets and AI

Wonderful's AI features use brand assets as reference material:

• Nova AI brief writing — references brand photography and video to understand creative style
• Ad copy generation — uses brand guidelines and existing ad assets to match tone and messaging
• Asset matching — when selecting assets for Meta ads, AI understands which assets are brand-appropriate

The more organized and well-tagged your brand library is, the better AI context is available.

→ See Brand Guidelines to set up the written brand rules that pair with these visual assets.

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Access Control for Brand Assets

Brand assets inherit the space's permissions:

• Only space members can access space assets by default
• Workspace Admins can access all spaces' assets
• Public links can expose specific assets or boards for external sharing

For agencies, this means Client A's brand assets are never visible to people working on Client B — as long as each client has its own private space.

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Maintaining Your Brand Library

Versioning Brand Assets

When a brand refreshes — new logo, updated color palette, new photography style — upload new versions of the affected assets:

1. Open the existing asset
2. Click Upload New Version
3. Mark the new version as Final
4. Archive the old version if it's no longer in use

This preserves history without cluttering the library with separate files.

Auditing for Outdated Assets

Periodically review your brand library:

• Are logos current? Remove outdated versions
• Is photography on-brand for current guidelines?
• Are templates up to date with current brand standards?

Tag outdated assets as deprecated before archiving so team members know not to use them.

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Frequently Asked Questions

Should I upload brand assets to a task or to the Brand Library?

Brand Library for evergreen brand materials. Tasks for campaign-specific creative. A good rule: if the asset will be reused across multiple campaigns, it belongs in the Brand Library.

Can space members add assets to the Brand Library?

Yes, based on their space role. Space Admins typically control the Brand Library; Members can add assets but Admins curate it.

What file formats are supported?

Common image formats (JPG, PNG, WebP, GIF), video (MP4, MOV), documents (PDF), and design files. For Figma files, use the Figma integration to sync directly.

How do I share brand assets with a new agency or partner?

Create a board for shared assets, set its privacy to Public View, and send the link. Or add them to the workspace as a Viewer with access to the relevant space.

Can I prevent space members from downloading brand assets?

Download permissions are controlled by space role. Viewers cannot download; Members and Admins can. Per-asset download restrictions are on the roadmap.