Nova AI for Creative Teams
An AI chatbot trained by leading DTC performance marketers. Not an "AI CMO." Nova focuses on the real tasks creative strategists and paid media teams do daily—and does them better because it's connected to your Brand Hub, Briefs, DAM, and Workflows inside Wonderful.
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From Manual Hacks to One‑Click Playbooks: Why Nova is Different
We're not VC‑bro "advertising AI" tourists. We codify real, operator‑proven hacking workflows the DTC community uses today and package them as Nova Playbooks—so you stop duct‑taping prompts, spreadsheets, and screenshots across tools.
Operator‑trained
Built with input from top DTC performance marketers—grounded in how creative really ships.
Context‑aware
Uses your Brand Hub, briefs, tagged assets, and workflow stages to produce on‑brand, actionable outputs.
Human‑in‑the‑loop
Permission‑aware actions, approval gates, and action logs—keep control at every step.
No gimmicks
We're not auto‑generating entire campaigns. We're accelerating the parts that matter.
Brand Hub: Your Tunable Brand Brain
When you set up Brand Hub, we pull from your brand guide and your ecommerce site (Shopify integration available) to seed guidelines, products, categories, and naming. Then you edit it like a Notion‑style doc—add personas, tweak messaging & tone, set banned phrases, and capture positioning. This becomes your hyper‑tuned brand brain that feeds Nova everywhere—briefs, scripts, copy generation, QA, and approvals. Tuning is as easy as editing the doc; Nova adapts instantly.
What Nova Can Do (One Chat to Ship Work)
Create
- Brief writer: turn ideas/links into on‑brand briefs with required fields & tags.
- Script writer: UGC scripts, hooks, VO lines, long/short copy.
Organize
- Context fetcher: pull the right copy, media, and concepts already in Wonderful and attach them to the task.
- Task/project manager: create/update tasks, move cards, assign owners, set due dates, start approvals.
Research & Audit
- Ad researcher: ingest references you provide (Ad Library links, Foreplay boards) to suggest angles & tests.
- Compliance/branding auditor: flag risky claims, missing disclaimers, tone/style violations; route for review.
- Spellcheck/brand QA: enforce banned phrases and style.
Publish
- Ad launcher: assemble creative + copy and hand off to Media Builder once approvals are complete.
Works Everywhere (Left‑Panel Chat)
Nova lives in the left‑hand chat panel—no slash commands. It automatically picks up context from whatever screen you're on (task, Brief, Creative, Ads, Calendar), so you never have to switch tools or paste links.
On the Creative tab (inside a task)
- • Review ads for spelling and brand/compliance
- • Suggest edits, swap assets from DAM, and request the right approvals
On the Brief tab
- • Draft or complete the brief using Product, Branding, and other task fields
- • Search your DAM for relevant assets and assemble a quick storyboard
On Ads / Publishing
- • Assemble variants, pair winning landing pages with approved ad copy
- • Queue to Media Builder after approvals
On boards, lists, and calendar
- • Create/update tasks, move cards, assign owners, set due dates, and nudge blockers
We aren't replacing your creative team with half‑baked AI assets—we're helping them do more of what they're great at and less manual logistics. All actions are permission‑aware and logged; approvals still apply.
Example Prompts
"Create a UGC cut down iteration brief from [this winning ad] with 3 net new hooks. (automatically uses the product, ad type, landing page and any other tags already selected in the current view)"
"On the Creative tab, review both videos for spelling and brand compliance; leave fixes and move to Review if clean."
"Fetch our top 5 winning hooks for denim and write 3 new variations; attach to this task."
"Find matching UGC b‑roll in DAM and build three static mockups with these headlines; route to Nicole for approval by Friday."
"Create 5 Meta ad copy variations for these approved ads that match the ad, product, and landing page."
"Build a storyboard for this brief using assets from [this task] and today's task fields."
Frequently Asked Questions
Is Nova an 'AI CMO' that runs everything?
No. Nova takes out the repetitive work that you hate doing so you can spend more time creating.
What data does Nova use?
Your Brand Hub, briefs/docs, tagged assets in DAM, Shopify store, and workflow context. It only acts within your permissions.
Can Nova publish ads?
Yes - only if you ask it. Ads are always paused.
Work faster with Nova AI
Try Nova inside Wonderful—brief, create, organize, and launch from one chat.
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