Workflow for Marketing Teams

Project management for ecommerce and creative teams—built to move the creative pipeline forward from brief to publish without the back‑and‑forth.

Built by performance marketers for performance marketers.

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The Creative Pipeline Workflow For Savvy Marketers

All‑in‑one for creative ops

Briefs, DAM, review, approvals, and ad publishing in one place.

Built for creative speed

Designed around creative pipelines—not generic tasks.

Like Asana & Notion for marketers

Build the ultimate Kanban and marketing calendar.

Nova AI agent workflows

Create briefs, concepts, hooks, or full concepts in seconds.

Effortless collaboration

DTC brands, agencies, and freelancers manage creative in one place.

Creative Workflow Dashboard (Operational Performance)

Turn your workflows into a live creative pipeline dashboard—no BI setup. As you add custom fields and tags to briefs, assets, and stages, Wonderful auto‑aggregates operational metrics for project management in ecommerce and kanban creative teams.

Track output

• Static output (finished image/graphic deliverables)
• Video output (finished video deliverables)
• Total output (static + video)

Track concepts

• Net‑new concepts
• Iteration concepts
• Total concepts

Filter by time

• Ads launched in the last X days
• Ads launched this month (MTD)
• Custom date ranges

Breakdowns

• Spend by product
• Spend by creative strategist
• Ads by product
• Ads by landing page

This is not creative performance analytics. Spend is displayed only as a directional operational signal to guide resourcing and throughput—not as ad performance. Use your ad platforms for ROAS/CPA.

Freemium & shareable. The Creative Workflow Dashboard is available on the free plan and can be shared with anyone via link permissions.

Wonderful vs. Monday, Asana, ClickUp, Notion (for Creative Teams)

If you're searching for a monday, asana, clickup, notion alternative for creative teams, Wonderful combines DAM, project management, Brand Hub, AI marketing assistant, briefs/docs with templates, asset sharing & review, and ad publishing—in one modular system that works together out of the box.

Built by agency and brand owners, Wonderful removes manual steps and the tool‑switching that slows creative velocity.

Comparison at a Glance

Capability	Wonderful	Monday	Asana	ClickUp	Notion
Project management for ecommerce (creative pipelines, launches)	Built‑in, creative‑first	Requires custom setup	Requires custom setup	Partial templates	Requires custom build
Creative workflow tool (brief → produce → review → approve → publish)	End‑to‑end	Partial via add‑ons	Partial via integrations	Partial	Requires manual process
DAM (versions, usage rights, linkage to tasks)	Integrated DAM	Add‑on/integration	Integration	Integration	Requires external DAM
Brand Hub (rules, components, product data)	Native Brand Hub	Custom fields	Custom fields	Custom fields	Manual wiki
Briefs/Docs with brief templates & required fields	Purpose‑built briefs	Docs + templates	Docs + templates	Docs + templates	Docs + templates
Share & review assets (timestamped comments, approvals)	Built‑in review & approvals	Integration/add‑on	Integration	Integration	Limited review
Ad publishing / Meta ads workflow handoff	One‑click handoff to Media Builder	Integration	Integration	Integration	External
AI marketing assistant (context from Brand Hub & briefs)	Context‑aware AI	General AI	General AI	General AI	General AI

Everything is modular and connected.

Single source of truth: Brand Hub powers briefs, workflows, and DAM so teams don't re‑enter data.

No more context switching: Run project manager for creative teams, creative ops tool, creative pipeline manager, and kanban for creative teams in one place.

Operator‑designed: Built by performance marketers to accelerate shipping, not spreadsheeting.

Workflow Views: Kanban, List, Dashboard & Calendar

Run your creative pipeline in the view that fits the job—then group, sort, filter, and save custom views just like any modern tool.

Concepts as tasks

• In Wonderful, each task represents an ad concept.

• Assign concepts to one or more products.

• Linked products carry context—winning landing pages and approved ad copy—so Nova AI can generate new on‑brand copy on demand.

Four views, one source of truth

Kanban

Stage‑based boards with swimlanes (brand, product, or channel), drag‑and‑drop, and optional WIP limits.

List

Fast, spreadsheet‑like editing with inline fields, bulk actions, and quick filters.

Dashboard

Snapshot of operational status (output, concepts, stage counts) pulled from your workflows.

Calendar

A marketing calendar for launches, promos, and deadlines; see what's shipping and when.

Custom views for everyone

• Group, sort, and filter by brand, product, channel, owner, stage, or tags.

• Save personal or team views (e.g., "PDP Refresh — This Week", "UGC Concepts — Ready for Review").

Share for alignment

Create a dashboard or marketing calendar and share it with stakeholders so the whole company stays aligned on creative pipeline status and operational performance.

Collaboration Teams (Slack-Connect for Creative Workflow)

Organize everything by team. Each team is its own secure workspace where you can invite internal teammates and connect external partners—agencies, freelancers, or clients—without mixing work. Agencies run one team per client; brands can create teams per brand, market, or business unit.

What lives inside a team

• Brand Hub — guidelines, tone, product data, components, banned phrases
• Workflows — pipelines tailored to that brand's process
• Assets (DAM) — files, versions, rights, and usage linked to work
• Docs & Briefs — structured briefs and living docs in one place

Team-specific templates

• Ad templates (copy + asset placeholders by channel/placement)
• Workflow templates (paid social, email/SMS, product launch, UGC, LP build)
• Brief templates with required fields and custom tags
• Copywriting templates tuned to each brand voice

External collaboration—done right

• Connect external accounts with scoped permissions (viewer, reviewer, contributor, admin)

• Share boards, briefs, and dashboards via secure links

• Keep client/brand data isolated; no cross-team spillover

Why teams love it

• A project manager for creative teams that mirrors real org boundaries

• Faster onboarding: templates, Brand Hub, and workflows are ready per team

• Feels like Slack Connect for creative ops—same clarity, fewer manual steps

All‑in‑One: DAM, Review & Approvals, Briefs, Ad Publishing

Briefs that start right

Required fields, brand rules, and asset checklists—no guesswork.

Built‑in DAM

Centralize files, versions, and usage rights; link assets to every stage.

Review & approvals

Version compare, timestamped comments, and multi‑approver routing.

Publish and handoff

Push approved creative to channels or queue ads via Media Builder.

Built by Performance Marketers

Wonderful was designed by operators who ship creative every day. The result: a creative ops tool that matches how high‑output teams actually work.

Use Cases & Starter Templates

Meta Ads Workflow—brief, concept, edit, approvals, launch

Email + SMS Campaign—build, QA, approvals, schedule

Product Launch—positioning, assets, PDP, ads, retention flow

UGC Production—seeding, intake, edits, rights, publish

Seasonal Promo—offer, site updates, creative, multi‑channel rollout

Landing Page—wireframe, copy, build, QA

Built‑In Approvals

Flexible routing: single approver, multi‑approver, or tiered approvals.

Context‑rich review: compare versions, leave timestamped comments, and require checklist items.

Governance: lock stages on approval and maintain audit logs.

Integrations (Examples)

Connect the tools your team already uses:

Creative:

Figma, Canva, Google Drive, Air, Frame

Comms:

Slack, email

Ecommerce & CRM:

Shopify, Klaviyo

Ads:

Meta/Instagram, Google/YouTube

Project Management for Ecommerce

Run campaigns, promos, and product drops on time:

Campaign pipelines

for seasonal sales, PDP refreshes, and new launches

Team visibility

across creative, retention, and acquisition in one board

Go‑live checklists

for site updates, email/SMS, and paid media

Kanban for Creative Teams

A kanban built for design, copy, and content ops:

Swimlanes by brand or channel to track throughput

WIP limits to protect creative focus

Stage rules to prevent work from moving forward without the right assets and approvals

Meet Nova AI — Your Creative Ops Copilot

One chat to brief, create, organize, and launch. Nova is an AI marketing assistant that understands your Brand Hub, Briefs, DAM, and Workflows—so it can do work for you inside Wonderful.

What Nova can do

Brief writer — Turn ideas, notes, or links into on‑brand briefs with required fields, tags, and the right template.

Script writer — Generate UGC scripts, hooks, VO lines, and long/short copy variations for ads and content.

Context fetcher — Find the relevant copy, media, and concepts already inside Wonderful (and attach them to the task/brief).

Task / project manager — Create or update tasks, move cards across stages, assign owners, set due dates, and kick off approvals.

Ad researcher — Ingest references you provide (e.g., Ad Library links, Foreplay boards) to propose angles, patterns, and test ideas.

Static image creator — Produce on‑brand image variations from a concept or brief and drop them straight into review.

Video creator — Draft scripts, shot lists, and rough cuts for quick iteration in your workflow.

Compliance / legal auditor — Flag risky claims, missing disclaimers, or brand‑rule violations; route to the right approver.

Spellcheck / branding auditor — Enforce your style guide, banned phrases, tone, and grammar.

Ad launcher — Assemble creative + copy and hand off to Media Builder for publishing once approvals are complete.

Works everywhere

Use Nova in the composer, on any brief/task, or with the /nova command. Ask in plain language—Nova will fetch context and take action.

Human‑in‑the‑loop by design

Nova only acts within your permissions and logs its actions for review. Keep approvals on for any step you want a human to confirm.

Project Management for Ecommerce

Launch ads, promos, and product drops on time:

Creative pipelines

for seasonal sales, PDP refreshes, and new ads

Team visibility

across creative, retention, and acquisition in one board

Go‑live checklists

for site updates, email/SMS, and paid media

Use Cases & Starter Templates

Meta Ads Workflow—brief, concept, edit, approvals, launch

Email + SMS Campaign—build, QA, approvals, schedule

Product Launch—positioning, assets, PDP, ads, retention flow

UGC Production—seeding, intake, edits, rights, publish

Seasonal Promo—offer, site updates, creative, multi‑channel rollout

Landing Page—wireframe, copy, build, QA

Frequently Asked Questions

What is a creative workflow tool?

Software that organizes creative work into repeatable stages—brief, produce, review, approve, publish.

Is Wonderful a project manager for creative teams?

Yes. It's purpose‑built for creative and marketing teams with briefs, assets, approvals, and publishing.

Does it support kanban for creative teams?

Absolutely—swimlanes, WIP limits, and stage rules are built in.

Can Wonderful run a Meta ads workflow?

Yes—use templates, approvals, and preflight checklists, then hand off to Media Builder to publish.

Is Wonderful an alternative to Monday, Asana, ClickUp, or Notion for creative teams?

Yes—Wonderful replaces multiple tools by combining DAM, review/approvals, briefs, and publishing.

Does Workflow integrate with our stack?

Wonderful connects with common creative, comms, ecommerce, CRM, and ads tools. See Integrations.

Ship faster with Wonderful Workflow

Start a free trial or book a walkthrough—see how top creative teams move from brief to launch without the back‑and‑forth.

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