The Complete Creative Workflow: Wonderful provides an end-to-end workflow from creative brief to launched Meta ads. This system is built on three interconnected pillars: Tasks, Assets & Documents, and Distribution (Meta Ads).
Starting Point:
Every creative initiative begins as a task in the Brief phase. Teams define:
- What needs to be created (task name and description)
- Who's responsible (assigned team member)
- When it's needed (due date)
- Why it matters (rich text brief with context)
Brief Phase Activities:
- Write creative brief with requirements
- Link to relevant products or landing pages
- Create reference boards with inspiration
- Tag stakeholders for input
- Move to Creative phase when brief is approved
Asset Creation:
Once briefed, teams create assets:
- Multi-source ingestion - Import from Figma, Frame, Google Drive, or upload directly
- Unified asset storage - All assets stored once, yet they may be referenced in multiple boards, tasks, or documents
- Automatic processing - Extract metadata (dimensions, aspect ratio, duration for videos)
- Content hashing - Detect duplicates and manage versions automatically
Automatic Asset Grouping:
As assets are added to tasks, Wonderful automatically groups them:
- Groups by similar filename and matching aspect ratio
- Creates unique group keys for each set
- Essential for Multi-Ad Creative strategy (same creative in multiple formats)
- Groups appear as cards in the asset section
- Each group maintains multiple aspect ratios for platform optimization
Creative Phase Activities:
- Upload asset variations
- Review assets as a team
- Leave comments on specific versions
- Track revisions through versioning
- Mark assets as ready when approved
Hierarchical Organization:
For complex campaigns with many assets, use boards:
- Board as container - Boards contain assets and other boards
- Visual organization - Drag assets between boards
- Multi-parent placement - Same asset can appear on multiple boards without duplication
- Board preview - See up to 4 asset thumbnails per board
- Task context - Boards can be linked to tasks for campaign organization
Board Benefits:
- Organize assets by theme, platform, or campaign phase
- Share boards with external stakeholders
- Maintain source of truth while presenting subsets
- Support for cross-workspace linking (future)
Collaborative Review:
Assets enter review phase where:
- Comments & Feedback - Team members leave threaded comments
- Version Navigation - Switch between versions to see evolution
- Scope Filtering - View comments for current version or all versions
- Resolution Tracking - Mark feedback as addressed
- Status Updates - Change asset status (In Progress → Ready)
Approval Signals:
- Moving task to "Final" or "Approved" phase
- Resolving all comment threads
- Marking assets as "Ready" status
- Team consensus through comment discussions
Ads Configuration:
Once assets are approved, configure Meta ads:
Step 1: Setup
- Select Meta integration (connected ad account)
- Choose ad template (format and placement configuration)
- Pick ad set (campaign, targeting, budget)
Step 2: Asset Sync
- System automatically syncs grouped assets to Meta
- Uploads to Meta Business Manager ad account
- Stores Meta image hashes and video IDs
- Maintains mapping between Wonderful assets and Meta creatives
Step 3: Configuration
- Select which asset groups to use
- Enter ad copy text (Or generate using Nova AI!)
- Add headlines
- Specify destination landing pages
- System intelligently matches assets to placements by aspect ratio
Step 4: Preview
- See how ads will appear across Meta placements
- Review feed, story, reels formats
- Verify asset-to-placement matching
- Confirm copy and landing pages
Step 5: Launch
- Create ads in Meta with single click
- System generates ad creative JSON payloads
- Submits to Meta Ads API
- Returns live ad IDs and URLs
- Stores ad references for tracking
Post-Launch:
- Tasks move to Completed phase
- Ad URLs stored in task for reference
- Event log maintains complete audit trail
- Assets remain available for future campaigns
Document Versioning:
- Each save creates new document version
- All versions queryable for history and comparison
Task Transitions:
- Phase changes tracked in task record
- Events recorded with old and new phase
- Automations evaluated for matching triggers
- Notifications dispatched to subscribers
- Activity feed updated with change
- Related views automatically refresh
Kanban Features:
- Macro Filtering - Show only relevant phase groups (default: Brief, Creative, Ads)
- Drag & Drop - Move tasks between phases naturally
- Fractional Ordering - Tasks can be inserted anywhere in column
- Optimistic Updates - UI updates immediately for responsiveness
- GraphQL Mutations - Persists changes to database
- Automatic Recalculation - Order values computed for proper sorting
Phase Progression:
Typical task flow through kanban:
Brief Phase → Creative Draft → Creative Review → Creative Final → Ready To Launch → Launched → Completed
Each transition:
- Updates task's phase_id
- Records event
- Triggers configured automations
- Updates task's updated_at timestamp
Smart Placement Selection:
When creating Meta ads, Wonderful automatically:
-
Identifies all asset groups in task
-
Extracts normalized aspect ratios for each asset
-
Matches assets to Meta placements:
-
Feed (1:1) - Square assets
-
Stories (9:16) - Vertical/portrait assets
-
Reels (9:16) - Vertical video assets
-
Landscape (16:9) - Horizontal placements
-
Scores assets by quality of aspect ratio match
-
Selects best asset per placement
-
Generates multi-format creative payloads
Multi-Ad Creative Strategy:
- Single asset group → Multiple Meta ads (one per placement)
- Maximizes reach across Facebook, Instagram, Messenger
- Optimal creative for each user experience
- Maintains consistent creative across formats
Wonderful's Meta's Advantage+ integration is compatible with:
- Multiple headlines
- Multiple body text options
- Multiple landing pages
- Multiple assets
- Multiple delivery targets
Automatic Tracking:
Every action creates an event:
- Task created → task-created event
- Phase changed → task-phase-changed event
- Asset uploaded → asset-uploaded event
- Comment added → comment-created event
Notification Flow:
- Action occurs (e.g., task phase changes)
- Event inserted into database
- Webhook triggers event processing
- System enriches event with context
- Novu receives event for topic
- Notifications dispatched to subscribers
- Slack messages sent for matching automations
Multi-person Workflow:
- Creator - Assigned team member drives task
- Reviewers - Leave comments and feedback
- Approvers - Signal approval via phase progression
- Stakeholders - Subscribed to notifications
- Executors - Launch final ads
All coordinated through:
- Task assignment
- Comment threads
- Phase transitions
- Notification topics
- Slack automation alerts
Connect your existing tools:
- Figma - Sync design files
- Frame - Import ad creative and video
- Google Drive - Pull docs and assets
- Meta - Direct ad creation
- Slack - Team notifications