Understand how Wonderful moves creative work from brief to published Meta ad — and how tasks, assets, reviews, and ad launching fit together.
Wonderful is built around a single idea: the creative process should flow in one direction, from brief to published ad, without context-switching between tools. Everything — task management, asset storage, team review, and Meta Ads publishing — is connected.
Every creative initiative in Wonderful moves through three interconnected areas:
1. Tasks — The unit of work. A task is a campaign, an ad creative, or any piece of marketing work. It holds the brief, assets, comments, and ad configuration.
2. Assets & Documents — The files your team produces. Images, videos, design files, copy docs — all stored once and accessible everywhere.
3. Distribution — Publishing approved assets to Meta (Facebook and Instagram) as live ads, directly from Wonderful.
Every campaign starts as a task in the Brief phase.
The person creating the work defines:
Once the brief is written and any stakeholders are tagged for input, the task moves to Creative.
In the Creative phase, the team produces assets:
Automatic aspect ratio grouping is particularly important for performance marketing. When you produce an ad creative in multiple formats (1:1 square, 9:16 vertical, 16:9 landscape), Wonderful groups them together automatically so they can be matched to the correct Meta placement later.
Once assets are produced, the team reviews them:
Approval in Wonderful is signaled by:
Once assets are approved, create Meta ads directly from the task:
Step 1: Setup
Step 2: Asset Sync
Step 3: Configure
Step 4: Preview
Step 5: Launch
Wonderful uses a kanban board to visualize workflow progress. Each column is a phase, and tasks move left to right.
Brief → Creative Draft → Creative Review → Creative Final → Ready to Launch → Launched → Completed
You can customize phases to match your team's actual workflow. Phases are grouped into macro groups (Brief, Creative, Ads, Completed) which control how the kanban filters and how automations trigger.
Drag a task card to a new column to change its phase. Every phase change:
Assets in Wonderful use a DAG (Directed Acyclic Graph) model, which means:
This matters for multi-brand agencies: a shared brand asset (logo, brand photo) can appear in every relevant task without being uploaded multiple times.
A typical campaign involves multiple people with different roles:
| Role | Responsibility |
|---|---|
| Creator | Assigned team member who drives the task from brief to final |
| Reviewer | Leaves comments and feedback on assets |
| Approver | Signals approval by moving task to Final phase or marking assets Ready |
| Stakeholder | Subscribed to notifications — gets alerted at key transitions |
| Launcher | Creates and publishes the Meta ads |
All coordination happens through task assignment, comment threads, phase transitions, and Slack notifications.
No. You can customize which phases exist and skip any that don't apply. Some teams use a simple three-phase workflow (Brief, Creative, Done). Others have eight phases for complex approval chains.
Yes. A campaign can have multiple tasks — for example, one task per ad creative or one task per platform. Tasks can also link to a shared product or landing page for context.
Assets remain in the Asset Library permanently. They can be reused in future tasks, included in other boards, and referenced in new campaigns. Nothing is deleted when a task completes.
Yes. You can share a task or asset with a public review link. External reviewers can leave comments after signing in (they don't need a full Wonderful account).
Notifications are sent via email and optionally to Slack. You can subscribe to any task or asset to receive updates on comments, phase changes, and assignments.
Absolutely. Many teams use Wonderful only for DAM and creative workflow without publishing ads. The Meta Ads integration is optional.