Create and manage brand guidelines in Wonderful ā visual identity, voice, messaging, and rules that keep every campaign consistent and on-brand.
Brand guidelines in Wonderful are the written rules that define how your brand looks and sounds. They live in the Brand Hub and are referenced by your team and by Nova AI whenever content is created for that brand.
Beyond being a style guide for humans, brand guidelines in Wonderful serve a specific purpose: they give AI features the context they need to produce on-brand output.
When Nova AI writes ad copy or a creative brief, it reads your brand's guidelines to:
Well-documented guidelines = better AI output.
The editor supports headings, lists, tables, embedded images, and links. Structure your guidelines like a document ā sections for visual identity, voice, messaging, and usage rules.
Logo
Colors
Typography
Photography and Video Style
Personality Describe the brand's personality in 3ā5 adjectives. Example: "confident, approachable, direct, human, ambitious."
Tone of Voice Write 2ā4 sentences describing how the brand communicates. Is it formal or casual? Serious or playful? Expert or accessible?
What we sound like / What we don't sound like Side-by-side examples work well here:
Key Messages The core things the brand says in every market and channel:
Legal Considerations
Do's and Don'ts A concise list of the most important rules ā the ones a new team member or AI needs to know to stay on-brand.
When creating a task brief, Wonderful automatically surfaces the brand's guidelines as context. Creators see the key messaging and visual rules without switching tabs.
You can also manually link specific guideline sections to a task ā for example, attaching the "product photography" section to a photography brief.
Share your brand guidelines with partners, contractors, or agencies:
Every time guidelines are saved, a new version is created automatically. Navigate version history to:
Not via direct import currently. The recommended approach is to paste the content into the rich text editor and format it. PDF or Word import is on the roadmap.
Each space (brand) has one primary guidelines document. For brands with distinct guidelines by product line or market, create separate documents within the Brand Hub using the Documents feature, and link them where needed.
No. Nova AI works without guidelines, but its output is more generic. The more guidelines you have documented, the more on-brand the AI output becomes.
Space Admins and Workspace Admins can edit guidelines. Space Members and Viewers can read them.
Yes. By default, guidelines are Workspace-only. Only generate a Public View link if you explicitly want to share externally.
Guidelines are preserved along with all other space data when a space is archived. They become accessible again if the space is restored.