Nova AI is Wonderful's built-in AI assistant for creative marketing teams ā writing briefs, generating ad copy, researching competitor ads, and launching campaigns.
Nova AI is Wonderful's built-in AI assistant for creative marketing teams. Unlike general AI tools, Nova operates with full context of your brand ā guidelines, assets, products, and campaign history ā so its output is grounded in your specific brand, not generic templates.
Nova reads your brand guidelines fresh on every request, so any updates you make to your guidelines are reflected immediately in its output. It also has access to the full history of tasks and campaigns in the space, giving it real campaign context rather than working from a blank slate.
Nova is embedded directly in the workflow: it appears where you need it, when you need it, rather than as a separate tool you have to switch to.
Generating a creative brief is often the hardest part of starting a campaign. Nova AI writes structured briefs based on:
To use:
The output is a structured brief with deliverables, audience, messaging guidance, and creative direction.
When creating Meta ads, Nova generates primary text, headlines, and descriptions that match your brand's voice.
To use:
Nova's output is grounded in your brand guidelines ā if your tone-of-voice says "direct and confident," the copy won't be fluffy.
For video ad creative, Nova writes scripts adapted to the format and platform:
Specify the video length (15s, 30s, 60s), platform (Reels, TikTok, YouTube), and any specific messaging you want included.
Before briefing a campaign, Nova can pull together relevant context:
This context summary appears at the top of a new brief as a starting point for your thinking.
Nova helps you research what's working in your category before creating new campaigns. It draws from Wonderful's continuously updated reference database, which includes:
Nova surfaces formats, hooks, and messaging angles you haven't tried ā and can show you reference examples from the database.
To use: Ask Nova "Show me top-performing UGC ads for supplements" or "What hooks are working for fitness brands right now?"
Before any content goes out, Nova reviews it for:
Run this check on any piece of copy, brief, or document from the task.
For regulated industries, Nova checks content against common advertising standards:
This is a first-pass review, not a legal guarantee. Always have qualified legal counsel review content with significant compliance risk.
Nova AI is being expanded to include:
Give Nova context. The more specific your prompt, the better the output. "Write an ad for supplements" produces generic copy. "Write a 3-sentence primary text ad for our pre-workout, targeting gym-goers who care about clean ingredients, emphasizing our no-artificial-sweeteners formula" produces useful copy.
Keep guidelines updated. Nova reads your brand guidelines on every request. Outdated or thin guidelines mean lower-quality, less-specific output.
Treat output as a first draft. Nova's output is a strong starting point ā it usually needs light editing by someone who knows the brand. Don't publish AI-generated copy without a human review.
Iterate with follow-ups. In the AI chat interface, you can refine: "Make it shorter," "Add urgency," "Try a different angle." Treat it like briefing a copywriter.
Yes. Nova reads your brand's guidelines, products, and metadata about your asset library. It also has access to the full history of tasks and campaigns in the space. It doesn't "see" the visual content of images and videos yet ā that's coming with the image and video AI features.
Nova doesn't retain memory between separate sessions. However, your brand guidelines and any context stored in the Brand Hub persist across all interactions ā so Nova always starts with a full picture of your brand, even in a new session. We're also adding Nova config docs ā a dedicated context document where you can store additional instructions, brand nuances, and preferences that Nova reads on every request.
Via the Ads Researcher feature, Nova draws from Wonderful's reference database ā real ads from Meta's Ad Library, brand emails, and brand landing pages, kept continuously up to date. It doesn't scrape live competitor data directly.
No. Your brand guidelines, briefs, and content are not used to train underlying AI models. They're used only as context for your workspace's requests.
Nova is built on Anthropic's Claude models, the same AI powering Claude Code and Claude.ai. We use the latest Claude models for quality and accuracy.
Yes. Nova AI is available to all Wonderful users. Contact support@usewonderful.com if you have questions about usage.
Yes. Workspace Admins can disable Nova AI features from Workspace Settings if your team prefers not to use them.
Use the thumbs down and feedback controls in the AI interface. This helps us improve prompts and output quality over time.