0:00product on pedestal with text The scene opens with a clean, minimalist studio setup. A white, unlabeled lotion bottle with a black pump dispenser is centrally placed atop a matte black cylindrical pedestal. The background is a vibrant, saturated magenta (hot pink), forming a corner where two walls meet and a slightly lighter pink floor. Hard lighting from the top-right casts distinct shadows of the bottle and pedestal onto the floor and the right wall, creating depth. The composition emphasizes the product, making it the focal point. White sans-serif text, 'Now that you know about the Pink Tax,' appears in the upper left quadrant, followed by 'BE ON THE LOOKOUT.' in larger, bold white text, also in the upper left.
0:05male hand holding product with price The scene transitions to a close-up of a hand holding a light blue-grey lotion bottle, similar in shape to the previous one, but with a blue bubble-shaped sticker displaying '$7' in white text. The hand, which appears to be male due to visible hair and lack of nail polish, enters the frame from the left and holds the bottle firmly. The background remains the vibrant magenta wall, creating a stark contrast with the product. The lighting is bright and even, minimizing harsh shadows, though a slight shadow of the hand and bottle is visible on the wall directly behind it. White sans-serif text, 'SHOW HOW MUCH “MEN'S” ITEMS COST' appears in the lower right quadrant of the frame.
0:07split screen men vs women product prices This scene presents a split-screen comparison against the vibrant magenta background. The top half of the screen features a hand, likely female with visible manicured fingernails, holding a light pink lotion bottle with a black pump. This bottle has a pink bubble-shaped sticker displaying '$8' in white text. Above this, white sans-serif text reads, 'THEN SHOW HOW MUCH MORE “WOMEN'S” ITEMS COST'. The bottom half of the screen mirrors the previous scene: a male hand holding the light blue-grey lotion bottle with the '$7' blue sticker. Below this, the text 'SHOW HOW MUCH “MEN'S” ITEMS COST' is displayed. The lighting is consistent and bright across both halves, highlighting the products and hands without harsh shadows. The direct comparison visually emphasizes the price difference.
0:11call to action with hashtag and logo The final scene displays a solid vibrant magenta background, matching the previous scenes. White sans-serif text 'POST YOUR PROOF USING' appears centered towards the top of the frame. This is quickly followed by '#AXTHE PINKTAX' appearing below it, with 'AXTHE PINKTAX' in large, bold white letters set against a hand-drawn, roughly textured black brushstroke graphic. The text and graphic are centrally aligned. Finally, a small, stylized logo appears at the very bottom center. The logo features a white outline of an axe splitting the words 'AX THE PINK TAX', all against a small pink background. The overall impression is a clear and direct call to action.
