0:00product on pedestal intro text A minimalist, eye-level medium shot presents a white, opaque cylindrical lotion bottle with a black pump dispenser, centrally placed on a matte black cylindrical pedestal. The bottle occupies the lower-center of the frame, with ample negative space above. The background is a vibrant, uniform magenta-pink, with a subtle corner defining a wall and floor, creating a dynamic geometric setting. The lighting is bright and even, casting a soft shadow of the bottle and pedestal to the right on the pink floor. White sans-serif text, "Now that you know about the Pink Tax," appears horizontally in the upper left quadrant of the screen. The overall color palette is a stark contrast between the bright pink, white, and black, creating a bold, graphic aesthetic. The camera is static.
0:01product on pedestal call to action text This scene maintains the identical minimalist, eye-level medium shot as the previous one, featuring the white, opaque cylindrical lotion bottle with a black pump dispenser centered on a matte black cylindrical pedestal. The vibrant, uniform magenta-pink background, with its subtle corner defining a wall and floor, remains unchanged. The bright, even lighting continues to cast a soft shadow to the right. The white sans-serif text from the previous scene disappears, replaced by new white sans-serif text: "BE ON THE LOOKOUT." in a larger, bolder font, centered vertically but left-aligned on the upper half of the screen. The bold contrast of pink, white, and black persists, creating a graphic and impactful visual. The camera remains static.
0:05male hand product men cost The scene shifts to a medium shot against the same vibrant magenta-pink background. A light-skinned male arm and hand, positioned horizontally from the left side of the frame, hold a light blue-grey cylindrical pump bottle with a black dispenser. The bottle has a small, light blue, oval-shaped sticker near its base with "$7" written in white. The hand is holding the bottle firmly, fingers curled around it. Bright, even lighting illuminates the arm and bottle, casting a subtle shadow on the pink background. White sans-serif text, "SHOW HOW MUCH "MEN'S" ITEMS COST" appears on the right side of the screen, vertically aligned with the bottle, but horizontally centered. A smaller line of white text, "For specific prices, refer to the NY DCA Study: From Cradle to Cane" is visible in the bottom left corner. The camera is static.
0:07split screen male female hands products cost comparison The scene employs a split-screen composition against the vivid magenta-pink background. The upper half features a darker-skinned female arm and hand entering from the right, holding a light peach-pink cylindrical pump bottle with a black dispenser. This bottle has a small, darker pink, oval-shaped sticker with "$8" in white. White sans-serif text, "THEN SHOW HOW MUCH MORE "WOMEN'S" ITEMS COST" is placed on the left side of the upper screen. The lower half mirrors the previous scene, with a light-skinned male arm and hand from the left, holding the light blue-grey cylindrical pump bottle with the "$7" sticker. White sans-serif text, "SHOW HOW MUCH "MEN'S" ITEMS COST" is on the right side of the lower screen. Both sections maintain bright, even lighting. The smaller white text, "For specific prices, refer to the NY DCA Study: From Cradle to Cane" remains in the bottom left corner, spanning both halves of the split screen. The camera is static.
0:11hashtag call to action The scene opens with a full frame of the vibrant magenta-pink background, featuring a subtle, almost cloud-like texture of lighter pinks and whites, suggesting a slight haze or effect in the background rather than a plain solid wall. Initially, white sans-serif text "POST YOUR PROOF USING" appears centered near the top of the frame. This text is quickly followed by a large, bold white hashtag "#AXTHE PINKTAX" superimposed over a rough, black brushstroke graphic, centered horizontally in the middle of the screen. Towards the end of the scene, a small white logo appears in the bottom center, depicting an axe icon integrated with the words "AX THE PINK TAX" on a black background. The lighting is uniform and bright across the pink surface. The camera is static.
