0:00product on pedestal static The scene opens with a clean, high-key shot of a white product bottle with a black pump dispenser, positioned centrally on a matte black cylindrical pedestal. The background is a vibrant, uniform hot pink, forming a corner with two walls meeting at a subtle vertical crease on the left side of the frame. The floor is a slightly lighter shade of pink, creating a clear distinction from the walls. Harsh, directional lighting from the upper right casts a distinct, slightly elongated shadow of the pedestal and bottle onto the floor and the right wall, emphasizing the three-dimensional nature of the setup. The framing is a medium shot, with the bottle and pedestal occupying the lower-middle portion of the frame, leaving ample negative space in the upper and side areas. The overall aesthetic is minimalist, modern, and bold, with a strong contrast between the black, white, and pink elements. There are no additional graphics or text visible in this initial shot.
0:01product on pedestal with text This scene maintains the exact visual composition from the previous shot: a white product bottle with a black pump dispenser centered on a matte black cylindrical pedestal against a vibrant hot pink corner background with a lighter pink floor. The harsh, directional lighting from the upper right continues to cast strong shadows. The key change is the appearance of white text overlays. First, 'Now that you know about the Pink Tax,' appears in a sans-serif font in the upper left corner of the frame, followed by 'BE ON THE LOOKOUT.' in a larger, bold, sans-serif font below it, aligned to the left. The text is clean and crisp, contrasting against the solid pink wall. The camera remains static, focusing on the product and the newly introduced informational text. The overall mood shifts from a simple product display to an informative, attention-grabbing statement.
0:04hand holding product with text The scene transitions instantly from the previous shot. The black pedestal and the white bottle previously on it have been removed. The background remains a vibrant, uniform hot pink wall, without any corner or floor distinction. From the left side of the frame, a light-skinned male arm extends, holding a light blue (or very light grey) cylindrical product bottle with a black pump dispenser. The bottle has a light blue oval sticker with a white '$7' text on it. The hand holds the bottle gently but firmly, positioned slightly below the horizontal center line of the frame. On the right side of the frame, white, bold, sans-serif text appears: 'SHOW HOW MUCH "MEN'S" ITEMS COST', aligned to the right. In the bottom left corner, small, white explanatory text 'For specific prices, refer to the NY DCA Study: From Cradle to Cane' is subtly displayed. The lighting is still bright and even across the pink background, with soft shadows on the arm and bottle. The camera is static, focusing on the hand and the product against the minimalist background. The mood is instructional and informative.
0:07split screen products comparison This scene presents a split-screen comparison against the continued vibrant hot pink background. The frame is horizontally divided into two distinct sections. The top section features a darker-skinned female hand, extending from the right, holding a light pink cylindrical product bottle with a black pump dispenser. This bottle has a light pink oval sticker with a white '$8' text on it. White, bold, sans-serif text is displayed on the left: 'THEN SHOW HOW MUCH MORE "WOMEN'S" ITEMS COST'. The bottom section is identical to the previous scene: a light-skinned male arm from the left holding the light blue cylindrical product bottle with the '$7' sticker, with white, bold text on the right: 'SHOW HOW MUCH "MEN'S" ITEMS COST'. The small explanatory text 'For specific prices, refer to the NY DCA Study: From Cradle to Cane' remains subtly in the bottom left corner. The lighting is consistent, bright, and even, emphasizing the colors and the text. The camera is static, presenting both comparisons simultaneously. The overall impression is a direct, visually striking comparison of product pricing.
0:10call to action with hashtag The scene transitions to a full-frame, uniform hot pink background, devoid of any products, hands, or distinct corners. In the upper-middle section, white, bold, sans-serif text appears: 'POST YOUR PROOF USING'. Below this, a dynamic graphic appears: a rough, black brushstroke shape serves as a background for larger, bolder white text: '#AXTHE PINKTAX'. The hashtag text is clearly legible against the black brushstroke, which itself stands out against the pink. Finally, a small, stylized logo appears in the bottom center of the frame. The logo is a pink circle with a white outline, featuring a white axe graphic and the text 'AX THE PINK TAX' in white, with a small copyright symbol. The lighting is flat and even across the vibrant pink. The camera remains static. The overall tone is empowering and action-oriented, serving as a clear call to action.
