0:00pink tax definition The scene opens with a clean, minimalist studio setup featuring a vibrant magenta pink wall serving as the background and a lighter, pastel pink surface as the floor, creating a stark two-tone division across the horizontal midpoint of the frame. The lighting is even and soft, emanating from an unseen source, casting no harsh shadows and highlighting the smooth, reflective quality of the surfaces. White text gradually appears and fades in and out. Initially, bold, uppercase sans-serif text reads 'THE PINK TAX' in the upper left quadrant. This is followed by '(NOUN):' appearing below it. Subsequently, a definition 'The extra amount the average woman is charged for basic products & services.' emerges, centered below the noun phrase. The text sequence continues with 'Just for being a woman.' and finally '$1,351 every year.', appearing sequentially with a slight pause between each line. The camera remains static throughout, maintaining a fixed eye-level perspective on the clean, empty space before the text overlays begin.
0:09product comparison montage This scene presents a series of still-life compositions against the consistent vibrant magenta pink wall and lighter pink floor backdrop. The camera maintains a static, slightly elevated eye-level angle, looking down onto the pastel pink surface. Overlaid at the top of the frame, large, white, uppercase sans-serif text reads 'IT FOLLOWS WOMEN THROUGHOUT THEIR ENTIRE LIVES'. Each composition features two similar products, one typically associated with males (blue/grey accents) and one with females (pink accents), often placed on small, color-coordinated geometric risers (blue/grey cubes for 'male' products, pink cubes for 'female' products). Handwritten-style price tags are placed in front of each item, clearly showing a higher price for the pink/female-associated product. The sequence rapidly cycles through comparisons: first, baby bottles and pacifiers ($6 vs $7); then bicycle helmets ($23 vs $26); followed by various sizes of pump-top bottles for toiletries ($51 vs $57); and finally, walking canes ($20 vs $22). The products are well-lit, with soft, diffuse lighting that enhances their form and color. A small, white disclaimer text 'For specific prices, refer to the NY DCA Study: From Cradle to Cane' is visible in the bottom left corner.
0:20crazy we know text The scene is dominated by a solid, vibrant magenta pink background, identical to the wall from previous scenes, with faint, cloud-like reflections suggesting a subtle sheen. There is no visible floor or foreground surface, making the frame entirely dedicated to the rich pink color. Black, handwritten-style, distressed uppercase text appears prominently in the upper-middle of the frame, spelling out 'CRAZY,'. After a brief pause, 'WE KNOW' appears below it, maintaining the same font and style. The text has a slightly rough, brushstroke texture, adding a raw and impactful feel. The lighting is consistent and even, creating a uniform, eye-catching backdrop for the textual message. The camera remains static, providing a direct, head-on view of the text against the vivid background.
0:23call to action hashtag This final scene continues with the vibrant magenta pink background, completely filling the frame without any visible floor or objects. White, sans-serif uppercase text, 'SEE FOR YOURSELF', appears first in the upper-middle section. Shortly after, a bold, black brushstroke graphic emerges below it, stretching horizontally across the screen. On top of this brushstroke, large, white, bold, sans-serif uppercase text proudly displays '#AXTHE PINKTAX'. The combination of the clean white text and the gritty black brushstroke creates a powerful visual contrast. In the bottom-center of the frame, a small, stylized white logo appears: a simple graphic of an axe with the words 'AX THE PINK TAX' subtly integrated into its design. The overall composition is clean and direct, designed to encourage viewer engagement. The lighting remains even and bright, emphasizing the bold colors and clear text. The camera is completely static, presenting the information front and center.
