0:00intro product reveal and statement The scene opens with a medium close-up of a young adult woman with short, dark brown hair and bright blue eyes, smiling confidently at the camera. She is wearing a denim jacket. Her left hand, adorned with several rings on her fingers and a visible tattoo of a skull on her hand, holds a vibrant hot pink cylindrical makeup product, labeled 'MILK MAKEUP', up towards the camera. The product has a dark cap that she is about to twist off. Her fingernails are painted a glossy red. Her lips are a bright pink shade, and her cheeks show a subtle pink blush. The background is a plain white brick wall, evenly lit, giving the scene a bright, clean, and modern feel. White text overlays the bottom of the screen, stating: 'You have NEVER seen a lip + cheek stain like this.' The camera remains static, focusing on her face and the product. The overall color palette is dominated by the bright pink of the product and her makeup, contrasting with the blue of her jacket and the white background.
0:03product texture reveal This scene is a close-up shot of the woman's face and hand, focusing on the product as she demonstrates its texture. The hot pink cylindrical makeup product is twisted open, revealing a translucent, deep red, jelly-like stick extending from its base. The woman's manicured hand, with red nails and rings, holds the product near her mouth, which is slightly puckered in an 'ooh' shape, suggesting delight or surprise. She looks directly at the camera with an engaging expression. The background remains the bright white brick wall. White text overlays at the bottom left state: 'Look, it's a jelly!'. The lighting is consistent with the previous scene, bright and even. The color palette emphasizes the bright pink product, the deep red jelly, and the vibrant red nails against her skin tone and the white background.
0:04product name close up An extreme close-up of the hot pink Milk Makeup product, held firmly by the woman's left hand. The product is seen from a slightly elevated angle, focusing on the 'MILK MAKEUP' logo in white against the bright pink casing. The demonstrator's red-painted fingernails are visible, gripping the product. Her face is out of focus in the background, with only a hint of her blue eye visible, ensuring the product is the absolute center of attention. White text at the bottom left reads: 'Meet Cooling Water Jelly Tint.' The lighting highlights the product's texture and color. The background remains the diffused white brick wall. This shot emphasizes the branding and the specific product name.
0:05product application and description The scene features a medium close-up of the woman applying the bright pink 'MILK MAKEUP' jelly tint to her right cheek. She holds the product in her left hand and lightly dabs it onto her cheekbone. Her right hand then subtly blends the product into her skin. Her face is framed centrally, showing her blue eyes, short dark hair, and bright pink lips. The subtle pink blush is visible on her cheeks. She is wearing a denim jacket, and the white brick wall serves as a soft, consistent background. White text at the bottom of the frame reads: 'It's a sheer, buildable watercolor stain with a bouncy, jelly texture.' The lighting is soft and even, highlighting her skin and the product's effect. The camera remains static. The color palette focuses on shades of pink and red from the makeup and nails, contrasted with the blue denim and white background.
0:09stain proof demonstration A close-up of the woman's face and upper torso. She initially holds the pink Milk Makeup product in her left hand, then deliberately brings her right hand up to her cheek, palm flat against her face, in a gesture that implies the product is transfer-proof. Her eyes are open, looking directly at the camera, and her expression is serious yet reassuring, emphasizing her point. Her short dark hair frames her face, and her denim jacket is visible. The white brick wall background remains consistent. White text overlays at the bottom of the screen say: 'And when I say stain, I mean it does. not. budge.' The lighting is bright and even. The color palette is consistent, with the bright pink of her makeup and the red of her nails standing out.
0:11ingredient highlight and product closeup The scene is a close-up of the woman, with her short dark hair and blue eyes, holding the Milk Makeup product directly in front of her face, centered vertically. The open product, revealing its deep red jelly tip, is positioned just below her eyes, almost like a mask. She looks over the top of the product, her eyes wide and direct to the camera, with a slight, knowing smirk. Her bright pink lips are visible below the product. Her denim jacket is in frame, and the white brick wall provides a clean background. White text overlays at the bottom of the screen: 'It's made with refreshing seawater and aloe, plus skin-firming vegan collagen.' The lighting remains consistent, bright and focused on her and the product. The color palette highlights the bright pink and deep red of the product and her makeup.
0:14cooling sensation reaction A close-up of the woman's face, now without the product directly in front of it. Her expression is one of slight surprise and pleasure, with her eyes widening slightly and her mouth forming an 'ooh' shape, conveying the sensation of 'cooling'. Her short dark hair, bright pink lips, and blush are prominent. The denim jacket is still visible, and the white brick wall provides a clean background. White text overlays at the bottom left read: 'Oooh, cooling!' The lighting is bright and even, highlighting her animated facial expression. The color palette is dominated by her natural skin tones and the bright pink of her makeup.
0:16multiple shades showcase A dynamic close-up shot of the woman's hands, which are moving to showcase four different shades of the Milk Makeup product. Each product is a hot pink cylinder, but they feature different colored jelly tints inside (though only the pink casing is clearly visible from this angle). Her hands, with red nails and rings, are arranged in a playful, fan-like formation, holding the products up towards the camera with a wide, happy smile on her face. Her short dark hair and bright blue eyes are visible, framing the arrangement of products. The white brick wall serves as a clean background. White text overlays at the bottom read: 'Cooling Water Jelly Tint comes in 4 juicy shades.' The lighting is bright and even. The color palette emphasizes the multiple bright pink products and her vibrant red nails, creating a visually appealing array.
0:17single product color focus An extreme close-up of a single Milk Makeup product, specifically the vibrant hot pink cylindrical casing. The product is held upright in the woman's hand, positioned centrally in the frame. Her red-painted nails and rings are clearly visible, contrasting with the bright pink of the product. The focus is entirely on the product itself, with the background slightly blurred to ensure maximum attention is drawn to its detail and color. The white brick wall is subtly visible in the background. No text is present in this specific frame. The lighting is bright and highlights the product's smooth surface and vibrant color.
0:18shade application montage A fast-paced montage of close-up shots demonstrating the application of different shades of the Milk Makeup jelly tint to the woman's right cheek. Each shot features her holding a hot pink product and dabbing its deep red/pink jelly tip onto her cheek, followed by her using her fingers to blend it in. Her expressions vary slightly, from focused to a gentle smile. For each application, a distinct white text label appears at the bottom left, cycling through 'BURST', 'SPRITZ', 'SPLASH', and 'CHILL', indicating the different shades. Her short dark hair, blue eyes, and bright pink lips are consistent. The denim jacket is visible, and the white brick wall serves as the background. The lighting is bright and even, highlighting the product's effect on her skin. The rapid cuts and changing text create a dynamic visual rhythm, showcasing the variety of colors and ease of application.
0:23blending technique demonstration A close-up of the woman demonstrating blending techniques for the product on her right cheek. Initially, she holds the pink Milk Makeup product and swirls it in small circles on her cheekbone, then uses a pink beauty sponge to gently pat and blend the product into her skin. Subsequently, she switches to a makeup brush with soft, light-colored bristles, using gentle circular motions to blend the product further. Her short dark hair frames her face, and her bright pink lips and subtle cheek blush are visible. She looks directly at the camera, talking through the steps. The denim jacket is still in frame, and the white brick wall provides a clean background. White text overlays at the bottom state: 'I like to swirl it in little circles, then blend with a brush or sponge.' The lighting is bright and even, emphasizing the blending process. The color palette is consistent, highlighting the bright pinks and reds against her skin and the white background.
0:27outro call to action The final scene is a medium close-up of the woman, with her short dark hair and blue eyes, smiling confidently at the camera. She holds the vibrant hot pink 'MILK MAKEUP' product in her left hand, presenting it to the viewer. Her bright pink lips and a subtle flush on her cheeks are prominent. She is wearing a denim jacket, and the white brick wall background is consistent. The screen is overlaid with bold white text: 'Milk MAKEUP' at the top, and 'SHOP NOW AT SEPHORA.COM' below it. Below these, a smaller white text overlay reads: 'Don't be jelly. You need to try this.' The lighting is bright and even. The camera remains static. The color palette emphasizes the brand's signature pink and the woman's vibrant makeup, creating a direct and engaging closing message.
