0:00initial makeup application A close-up shot frames a dark-skinned woman from the chest up, centered against a bright, plain white background. Her face is covered in dark brown smudges, indicative of a concealer or foundation stick applied directly to the skin in a textured pattern, not yet blended. Her eyes are wide open, conveying a slightly surprised or intense expression, and her lips are slightly parted. She is holding a slim, blue makeup stick in her right hand, near her jawline, and a brown brush in her left, near her left cheek. She wears a shimmering dark blue, off-the-shoulder top. Her hair is pulled back into a high bun, adorned with a decorative black braided bow that has iridescent, galaxy-like panels on its loops. She wears large, circular blue and white 'evil eye' beaded earrings. The lighting is bright and even, casting minimal shadows, highlighting the sheen on her skin where the product is applied. The overall color palette is dominated by the dark brown of her skin and makeup, contrasted with the bright white background and electric blue accents.
0:01face product application countdown A close-up shot features a dark-skinned woman from the chest up, centered against a plain white background. Her face shows a mix of bare skin and precisely applied dots or lines of dark brown concealer, indicating a 'wear test' scenario. Her eyes shift slightly as she looks around, and her expression is serious yet contemplative. Her hair is pulled back into a high braided bun with a distinctive black bow featuring iridescent, galaxy-like panels. She wears large, circular blue and white 'evil eye' beaded earrings and a shimmering dark blue top. A blue makeup stick is held in her right hand, and her left hand is out of frame, occasionally moving the stick to apply product. Numeric text overlays appear in the upper right corner, counting up from '2' to '19', seemingly indicating the number of wears. The lighting is bright and uniform. Blue text overlays, "How many wears until it's finished?", appear at the bottom of the frame. The overall atmosphere is focused and instructional.
0:06product reveal in hand A close-up shot focuses on a pair of dark-skinned hands holding two identical bright blue makeup sticks. The sticks are cylindrical, with the brand name 'MILK' and 'HYDRO MILK MAKEUP' printed vertically in white text. The sticks are held horizontally, slightly angled towards the camera, with the thumbs and index fingers supporting them. The background is a clean, bright white. In the upper right corner, a small, inset picture-in-picture (PiP) shows the woman from the previous scene, still with the concealer marks on her face and the braided bow, with a blue number '25' overlaid. The text overlay "This is the Milk Makeup" appears at the bottom left. The lighting is bright and even, highlighting the product's packaging and the natural texture of the hands. The mood is informative, introducing the product directly.
0:09product tip detail An extreme close-up shot centers on a single bright blue makeup stick, held vertically and slightly angled, with its cap removed. The visible product tip is a rich, creamy dark brown color, showing the texture of the concealer. The hands holding the stick are partially visible at the bottom and sides of the frame, providing context. The background is a clean, bright white. In the upper right corner, the small PiP from the previous scene continues, showing the woman's face with concealer marks, and a blue number '32' overlaid. The text overlay "Hydro Grip Gel Concealer." appears at the bottom left. The lighting is very bright, illuminating the product's texture and color. The scene emphasizes the product's specific form and shade.
0:10face application with brush A medium close-up shot focuses on the left side of a dark-skinned woman's face, specifically her cheek and eye area, against a clean white background. Her skin has a natural sheen, and there are visible small acne marks and texture. A makeup brush with light-colored bristles is seen moving across her cheek, blending in the product. Her eye is looking off to the side, and her expression is focused. In the upper right corner, the small PiP shows the woman with concealer marks, with a blue number '38' overlaid. The text overlay "Gel Concealer." is visible at the bottom left, describing the product being applied. The lighting is bright and highlights the natural texture of her skin and the blending action of the brush. This scene emphasizes the application process and the product's effect on skin texture.
0:12split screen before after skin texture A split-screen shot divides the frame horizontally, showcasing two views of the woman's face. The top half is an extreme close-up of her skin, emphasizing visible pores and acne marks, showcasing the 'before' state. The bottom half is a slightly wider close-up of her face, showing the area where makeup is being applied and blended with a brush. Her eye is visible, looking off to the side. The lighting is very bright and highlights the skin's texture in both panels. The text overlay "concealer I have ever used to cover my acne marks," appears at the bottom. This scene directly compares the skin's appearance before and during the application, emphasizing the product's coverage capabilities.
0:16finished look and benefits A close-up shot of a dark-skinned woman against a plain white background, now with her makeup fully blended, showcasing a smooth and radiant complexion. Her hair is in a neat, high braided bun, devoid of the decorative bow from earlier, and she wears small gold hoop earrings. Her expression varies from a slight smile looking off-camera to a direct, confident gaze. A makeup brush is occasionally seen dabbing or blending near her chin or cheek. The lighting is bright and even, emphasizing her glowing skin and natural appearance. Text overlays appear at the bottom, stating, "and it does not look like I'm wearing makeup," "This is perfect for my new mom life because I don't want to be wearing makeup all the time, but I still want to look good too." and "And I have peace of mind that I'm going to remain looking good". This scene highlights the natural finish of the product and its benefits for a specific lifestyle.
0:24expressive reactions A close-up shot of a dark-skinned woman against a plain white background, wearing her finished natural makeup look, with her hair in a high braided bun and small gold hoop earrings. Her expressions are highly animated, transitioning from a wide, joyful smile to a surprised look with an open mouth, then a dramatic, almost grimacing expression of frustration or intensity, eyes closed tightly, before returning to a wide-eyed, slightly surprised look. Her hands move expressively, covering her mouth in one moment, then gesturing outwards. Text overlays at the bottom state, "from morning to evening because this guarantees me 12 hour wear." and "if you like what you're seeing". The lighting is bright and highlights her expressive face. This scene uses exaggerated expressions to emphasize the product's long-lasting wear and positive outcome.
0:31before after split screen A vertical split-screen shows two halves of a dark-skinned woman's face, side-by-side. The left half is labeled 'BEFORE' and shows her face with visible acne marks and texture, without the concealer. The right half is labeled 'AFTER' and shows her face with the concealer applied and blended, presenting a smoother, more even complexion. Both halves are shot in similar close-up framing against a white background. A thin blue line separates the two halves. The lighting is consistent across both panels, allowing for a clear comparison of the skin's condition. This scene serves as a direct visual proof point of the product's effectiveness.
0:32availability announcement A sequence of close-up shots of a dark-skinned woman's face, partially covered in dark brown concealer marks, against a plain white background. Her initial expression is serious, then transitions to a slight upward gaze. She is holding a blue makeup stick in her right hand, occasionally touching her face or neck with it. Her hair is in a high braided bun, adorned with the black braided bow featuring iridescent, galaxy-like panels. She wears circular blue and white 'evil eye' beaded earrings and a shimmering dark blue, off-the-shoulder top. Numeric text overlays appear in the upper right, counting from '60' to '120'. Text overlays at the bottom announce: "This will be available exclusively at Sephora February 4th online and February 6th in stores". The lighting is bright and even. This scene focuses on the product's availability and release dates, using the initial 'application' look to bookend the information.
0:40four panel application demonstration A dynamic four-panel split screen shows the same dark-skinned woman in various stages of applying the dark brown concealer product to her face and hand. Each panel features a close-up of her, with concealer marks already on her face and the galaxy-patterned bow in her hair. The top-left panel shows her applying the product to her cheek, top-right to her jawline, bottom-left to her hand, and bottom-right to her forehead. Her expressions are generally neutral or focused. Numeric text overlays count up from '130' to '160'. The text overlay "Now that we know that this quality is top tier, how much of it are we really getting?" is visible at the bottom. The bright, even lighting ensures clarity in each panel. This scene showcases the versatility of the product's application and hints at its quantity/value.
0:45product swatches on arm A close-up shot focuses on the dark-skinned woman's arm, showcasing multiple swatches of the dark brown concealer in various shades or applications. The swatches are distinct lines of color on her forearm. The woman's face, still patterned with concealer marks and wearing the galaxy bow and 'evil eye' earrings, is visible in the upper part of the frame, looking down at her arm with a neutral expression. She holds the blue makeup stick in her hand, near the swatches. Numeric text overlays '164', '169', '174', and '178' are seen in the upper right corner. The bright, even lighting clearly displays the different shades/application amounts. This scene emphasizes the product's color range or blendability.
0:48product twist up detail An extreme close-up shot focuses on dark-skinned hands holding the bright blue cylindrical makeup stick. The hands are actively twisting the base of the stick, causing more of the dark brown creamy concealer product to emerge from the top. The product is clearly visible, showing its texture and color. The background is blurred, with hints of the woman's face (out of focus, eyes wide) and the galaxy bow in the distance. A blue number '180' is overlaid in the upper right. The text overlay "Now tell me, with 25 shades available" appears at the bottom. The bright lighting illuminates the product. This scene highlights the functional aspect of the packaging and the product's quantity.
0:51final reaction and call to action A close-up shot, similar to the very first scene, features a dark-skinned woman from the chest up, against a plain white background. Her face is covered in the same textured dark brown concealer marks. Her eyes are wide open, conveying a look of exaggerated surprise or excitement, and her lips are slightly parted, almost in an 'O' shape. She holds a slim, blue makeup stick in her right hand near her jawline and a brown brush in her left, near her left cheek. Her hair is pulled back into a high bun, adorned with the decorative black braided bow featuring iridescent, galaxy-like panels. She wears large, circular blue and white 'evil eye' beaded earrings and a shimmering dark blue, off-the-shoulder top. The text overlay "do you see yourself enjoying this concealer too?" appears at the bottom. The lighting is bright and even. This scene acts as a re-hook or a final call to action, engaging the viewer with a playful and expressive look.
