A close-up shot focuses on a pair of hands with light gray nail polish, holding a cylindrical light blue cosmetic product. The product is being pulled upwards from its base, revealing more of its translucent blue cap with a textured, patterned design. The background is softly blurred, showing dark, indistinct shapes, likely clothing or an interior setting. The lighting is soft and even, highlighting the product and the hands. The dominant colors are shades of blue from the product and the muted gray of the nail polish against a dark, out-of-focus background. The camera is static, capturing the detail of the action.
0:00model looking over shoulder A medium close-up shot of a young Black woman with short, curly dark hair. She is looking directly at the camera over her left shoulder, with a confident and slightly serious expression. She is wearing a stylish black jacket with a high collar and a metallic buckle accent. The background is a blurred, warm-toned brick wall, suggesting an urban outdoor setting, possibly with soft natural light. The lighting emphasizes her facial features and the texture of her hair. Her skin has a subtle sheen, indicating healthy skin or a light makeup application. The overall color palette is warm (brick) and cool (jacket), with the model's skin tone providing a rich contrast.
0:01woman walking sidewalk A medium shot captures a woman walking briskly from right to left on a city sidewalk. She is wearing a dark bomber-style jacket, a light-colored skirt or dress, and black high-heeled shoes. She carries a dark handbag. The background features a pristine white building with large, ornate white doors and windows, giving a clean, architectural feel. There's a 'WARNING' sign on one of the doors. The lighting is bright and even, casting minimal shadows. The overall mood is sophisticated and urban. The camera tracks her movement, keeping her centered in the frame. The color palette is dominated by the stark white of the building, contrasted with the woman's dark clothing.
0:02product pushed down A close-up shot shows hands, again with light gray nail polish, holding the light blue cylindrical cosmetic product. This time, the product's base is being pushed downwards, likely to retract or dispense the product. The exposed tip of the product is a light, natural-looking skin tone color. The background is softly blurred, indistinctly showing dark hair and possibly a dark garment, suggesting it's held close to a person. The lighting is consistent with the first product shot, soft and even, highlighting the action and the product's texture. The color palette is primarily light blue, skin tone, and muted gray nail polish, with a dark, blurred background. The camera remains static, focusing on the detail of the hands and product.
0:03model seated stairs A medium shot presents the same young Black woman, now seated on a set of dark, possibly metal, outdoor stairs or a fire escape. She is looking directly at the camera with a confident, slightly alluring gaze, her head tilted slightly. She wears the same stylish black jacket and a pair of blue denim jeans. The background features intricate dark green painted metalwork, possibly part of a building's facade, creating a textured and urban environment. The lighting appears to be natural daylight, casting soft highlights on her skin and hair. The predominant colors are the dark green of the background, the black of her jacket, and the blue of her jeans, with her warm skin tone providing a central focus. The camera is static, capturing her posed posture.
0:04busy street scene A wide shot captures a bustling city street from a slightly elevated perspective, looking down a narrow street. The street is paved with cobblestones and lined with buildings, some with scaffolding, and various vehicles including white trucks. Pedestrians and a person on a bicycle are moving through the frame, intentionally blurred to convey motion and speed. Storefronts with legible signs like 'rag & bone' and 'A.P.C.' are visible on the right. The lighting suggests an overcast or bright daylight condition. The color palette is varied, dominated by the grays of the street and buildings, with splashes of color from vehicles and distant signs. The blurring effect creates a dynamic, energetic atmosphere.
0:05model profile glance A tight close-up shot focuses on the left side of the young Black woman's face. She is looking away from the camera, then briefly glances towards it before looking away again, creating a sense of dynamic engagement. Her short, curly dark hair and silver hoop earring are clearly visible. The background is a very blurred, warm-toned brick wall, consistent with earlier shots, suggesting the same urban outdoor setting. The lighting is soft and flattering, highlighting the contours of her face and the natural sheen of her skin. The color palette is dominated by her warm skin tone and the rich red-brown of the blurred brick background.
0:06model standing street A medium shot shows the young Black woman standing confidently on a city sidewalk. She is wearing the black jacket and blue jeans, with her hands resting in her pockets or at her sides. She looks directly at the camera with a composed and stylish demeanor. The background is an urban street scene, with a blurred red brick building, hints of greenery, and a red sign that partially reads 'CAFE'. The lighting is bright and appears to be natural daylight, emphasizing her features and the texture of her clothing. The color palette is a mix of warm brick tones, green accents, and the black and blue of her outfit, creating a fashionable city vibe.
0:07woman looking up street A wide shot features a woman standing in the middle of a cobblestone city street, looking upwards with a serene expression, her chin slightly elevated. Her long, dark hair flows over her shoulders and down her back. She wears an oversized black leather jacket over a light gray t-shirt and a light-colored skirt. She carries a dark, possibly leather, handbag with silver chain straps. The background is a blurred, busy city street with buildings, white vans, and distant pedestrians, conveying an authentic urban atmosphere. The lighting is bright, possibly natural daylight. The color palette is dominated by the grays of the street and buildings, the black of her jacket, and the muted tones of her clothing, with her hair providing a dark contrast.
0:08product held up street A medium close-up shot focuses on a hand holding the light blue cylindrical cosmetic product vertically in the air. The product has a visible 'MILK HYDRO MAKEUP' logo printed vertically in dark blue text. The hand has light gray nail polish and is holding a dark handbag with prominent silver chain straps, consistent with the bag carried by the woman in the previous scene. The background is a very soft, blurry outdoor city scene, with indistinct shapes of buildings and vehicles, suggesting an urban street environment. The lighting is bright and diffused, highlighting the product and the hand. The color palette is predominantly the light blue of the product and the dark tones of the bag, against a bright, hazy background. The camera is static.
0:09product with click text This scene is identical to the previous one (8500-9500ms) in terms of framing, characters, and background. A medium close-up shot focuses on a hand holding the light blue cylindrical cosmetic product vertically in the air, with the 'MILK HYDRO MAKEUP' logo visible. The hand has light gray nail polish and is holding a dark handbag with prominent silver chain straps. The background is a very soft, blurry outdoor city scene. The only addition is a white text overlay in a bold, sans-serif font that reads "CLICK." positioned beneath the product. The camera is static, focusing on the product and the overlaid text.
0:10product with cover text This scene is identical to the previous one (9500-10500ms) in terms of framing, characters, and background. A medium close-up shot focuses on a hand holding the light blue cylindrical cosmetic product vertically in the air, with the 'MILK HYDRO MAKEUP' logo visible. The hand has light gray nail polish and is holding a dark handbag with prominent silver chain straps. The background is a very soft, blurry outdoor city scene. The only addition is a white text overlay in a bold, sans-serif font that reads "COVER." positioned beneath the product. The camera is static, focusing on the product and the overlaid text.
0:11product with 12hr wear text This scene is identical to the previous one (10500-11500ms) in terms of framing, characters, and background. A medium close-up shot focuses on a hand holding the light blue cylindrical cosmetic product vertically in the air, with the 'MILK HYDRO MAKEUP' logo visible. The hand has light gray nail polish and is holding a dark handbag with prominent silver chain straps. The background is a very soft, blurry outdoor city scene. The only addition is a white text overlay in a bold, sans-serif font that reads "12HR WEAR." positioned beneath the product. The camera is static, focusing on the product and the overlaid text.
0:12product name text screen A completely black screen with bold, white, sans-serif text centered horizontally. The text reads: 'HYDRO GRIP' on the first line and 'GEL CONCEALER' on the second line. The text is clean, crisp, and high-contrast against the black background. There are no other visual elements, focusing entirely on the product name. The font choice suggests modernity and directness. The overall mood is informative and stark. The camera is static.
0:14brand logo and cta A completely black screen with white, bold, sans-serif text. The primary text, 'M.I.L.K', is large and centered horizontally in the upper part of the screen, representing the brand logo. Below it, in a smaller font size but still bold and white, is the call to action: 'AVAILABLE NOW' on one line and 'AT SEPHORA' on the next line, also horizontally centered. The typography is modern and clean, creating a strong brand presence and clear instruction. The stark black and white color scheme emphasizes the branding. The camera is static.
