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#AD Milk dropped a CONCEALER?! 😮‍💨🔥👀 I’m wearing shade 0.5 and it’s BRAND NEW at Ulta Beauty, this is the Hydro Grip Gel Concealer - what do we think?! Available EARLY on the Ulta app, online 2/4 and in-store 2/8 🔥🔥🔥 @milkmakeup @ultabeauty #dryskin #makeupreview #newmakeup #beauty

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Transcript

0:00Milk makeup just dropped a matching concealer to their iconic hydro grip gel tint.

0:06I'm so excited.

0:07This is one of my favorite complexion launches of all of 2025, clearly.

0:11I do need a restock, but if this can match this, that's the ultimate duo for dry skin.

0:17Let us swatch the three lightest shades for you.

0:19So there are 25 shades total.

0:20So this is the lightest shade in 0.25.

0:22Shade 0.5, which is actually my perfect shade on my skin and on my under eyes.

0:27It also has got a little bit of pinkiness to it and then this is shade one, which is the third lightest shade.

0:33All right, we're only doing one side at a time, so you can really see the difference.

0:35So all I have on this side is my milk skin tint, okay.

0:37I'm going to click up the concealer.

0:39And I'm applying this right on my under eye area.

0:42Also look how nice it is for doing the center of your face.

0:44I'm going to use a sponge, going in.

0:46It has not got any squaling to moisturize and hydrate the skin.

0:50But it also has blue agave extract, which is going to help smooth the skin.

0:53Again, I have nothing on my skin besides the milk skin tint and the concealer.

0:57This to this.

1:00Is that is she wearing makeup or not?

1:02Like it looks so hydrated, so glowy, but it doesn't look greasy glowy, it just looks healthy skin glowy.

1:07Makeup is really done, look at the skin.

1:11This is after six total hours of wear, never mind the lips.

1:15She is long gone.

1:17But I have done many, many videos of best concealers for dry skin.

1:21And I think us specifically,

Text on Screen

0:00Milk dropped a CONCEALER?! 👀🔥

0:08And BOTH are at Ulta Beauty!!!! 😍🧡

0:22Shade twins - we're 0.5!!! ✨

Scenes (15)

0:00product introduction

A medium close-up shot features a young adult woman with long brown hair, styled with two small gold clips on either side, framing her face. She has fair skin, blue eyes, and is wearing a white and navy striped polo shirt. Her red painted fingernails are prominent as she holds up a bright blue, cylindrical Milk Makeup product, then reveals a matching blue tube. She is speaking animatedly to the camera, with a wide, excited smile. A text overlay at the bottom of the screen reads 'Milk dropped a CONCEALER?!' accompanied by wide-eyed, fire, and pleading face emojis. The background is a plain light gray wall, with a darker horizontal bar faintly visible behind her head.

0:06product comparison and cta

The scene continues with a medium close-up of the woman, who maintains her enthusiastic expression. She now holds both the blue Milk Makeup concealer stick and the matching blue squeeze tube, presenting them side-by-side closer to the camera. Her red-painted nails are visible as she showcases the products. The text overlay changes to 'And BOTH are at Ulta Beauty!!!!!' with wide-eyed and orange heart emojis. The background remains a plain light gray wall.

0:12ultimate duo statement

The woman is again in a medium close-up, speaking directly to the camera. She holds the two blue Milk Makeup products, one in each hand, and brings them together in a symbolic gesture. Her expression is confident and emphasizes their complementary nature. She has a slight smirk and focused eyes as she talks. Her red fingernails are clearly visible against the blue products. The background is a plain light gray wall.

0:17concealer swatch 1 and 2

A medium close-up focuses on the woman's face and her left hand. She holds a blue Milk Makeup concealer stick in her right hand and applies a thin swatch of light-colored concealer (shade 0.25) onto the back of her left hand. She then applies a second swatch (shade 0.5), slightly darker and more yellow-toned, directly below the first. Her expression is focused and instructional as she demonstrates. A white text overlay with a sparkling emoji reads 'Shade twins - we're 0.5!!!' at the top of the frame. Her red nails provide a pop of color against her skin and the product. The background remains a plain light gray wall.

0:28concealer swatch 3

The medium close-up continues, showing the woman as she applies a third swatch of concealer (shade 1) from the blue Milk Makeup stick onto her left hand, directly below the previous two. This shade appears noticeably darker and more golden-toned. Her expression remains focused as she completes the swatching, then she looks back at the camera with a slight, satisfied nod. Her red nails are again a visible detail. The plain light gray wall serves as the background.

0:33prepare for application

A medium close-up of the woman speaking directly to the camera. Her face is visible with a clear, dewy complexion, suggesting minimal or no makeup application other than a skin tint. She holds the blue Milk Makeup concealer stick in her right hand and gestures with it as she explains her plan to apply it to only one side of her face for comparison. Her expression is serious but engaged, highlighting the instructional aspect of the video. The plain light gray wall is in the background.

0:38concealer stick close up

A tight close-up shot focuses on the woman's hands as she manipulates the blue Milk Makeup concealer stick. Her red-painted fingernails are prominent against the bright blue packaging as she clicks up the product, revealing the light-colored concealer tip. The background is blurred, drawing attention solely to the product and her hands.

0:40applying concealer to face

A medium close-up shows the woman applying the light-colored Milk Makeup concealer stick directly to her face. She draws a line under her right eye, highlighting the under-eye area, and then applies a small dot to the bridge of her nose. Her blue eyes are focused intently on her reflection, ensuring precise application. Her red-painted fingernails are visible as she holds the stick. The plain light gray wall is in the background.

0:44preparing to blend

A medium close-up of the woman, who now holds a small, pink, egg-shaped beauty sponge in her right hand. Her face shows the distinct white marks of the applied concealer under her eyes, on her chin, and on the bridge of her nose. She looks at the sponge, then at the camera, with a determined expression, indicating the next step of blending. Her red-painted nails are visible. The background is a plain light gray wall.

0:47blending concealer first pass

The medium close-up continues as the woman begins to blend the concealer under her right eye using the pink beauty sponge. She gently dabs the sponge onto her skin, working the product into her complexion. Her eyes are slightly closed, and her face is tilted to allow for better access to the under-eye area. The plain light gray wall is in the background.

0:50blending and ingredient explanation

The woman continues to blend the Milk Makeup concealer around her right eye and upper cheekbone area with the pink beauty sponge. While blending, she speaks directly to the camera, explaining the product's benefits, specifically mentioning hydrating ingredients like hyaluronic acid and blue agave extract. Her movements are gentle and consistent. The plain light gray wall is in the background.

0:54before after comparison reveal

The woman is in a medium close-up, showcasing a clear before-and-after comparison on her face. Her right side, where the concealer has been applied and blended, appears smoother and brighter. The left side, without concealer, shows natural skin texture. She gestures with her right hand, giving a thumbs-up and pointing to the applied side, then points to the unapplied side. Her expression is one of satisfaction and pride in the product's effect. The plain light gray wall is in the background.

0:59glowing skin showcase

A close-up shot features the woman's face, now with a radiant, hydrated, and glowy complexion where the concealer was applied. She speaks enthusiastically to the camera, gesturing with her hands to emphasize the natural and non-greasy finish. Her expression is bright and animated, conveying strong approval and happiness with the results. Her brown hair is still held back by the gold clips, and her red nails are visible as she gestures. The background is a plain light gray wall.

1:07final skin detail

A very close-up shot of the woman's face, highlighting the smooth, glowing skin after the concealer application. A subtle pink blush is visible on her cheeks. She looks at the camera, then slightly to the side, then back, emphasizing the natural look of her skin. She points to her cheek with a red-painted finger. Her expression is one of satisfied approval. The background is a plain light gray wall.

1:12longevity and dry skin solution

A close-up of the woman who is speaking directly to the camera, with a confident and expert tone. She uses expressive hand gestures to emphasize the product's longevity, mentioning 'six total hours of wear,' and reiterates its benefits for dry skin. She has a bright, engaging expression. Her red-painted nails are visible. The background is a plain light gray wall.

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