0:00intro text overlay The scene features a vibrant, solid hot pink background, filling the entire frame. The primary text, "THE AVERAGE WOMAN IS CHARGED $1,351* A YEAR, JUST FOR BEING A WOMAN.", is presented in bold, white, sans-serif capital letters, centrally aligned and occupying a significant portion of the screen. A small asterisk is visible next to the monetary figure. After a brief moment, a second line of text, "*YEAH, IT'S ABSURD", appears below the main text, also in white capital letters but rendered in a slightly handwritten, informal, and angled style. In the very bottom left corner, a small, fine print citation provides the source information: "*Source: 2015 study from the NY DCA: From Cradle to Cane: The Cost of Being a Female Consumer". The overall lighting is uniform and bright, illuminating the flat graphic evenly. There is no camera movement, maintaining a static, direct presentation of the information. The dominant color is the intense pink, creating a bold and attention-grabbing visual.
0:04talking head woman 1 The framing is a medium shot, capturing the young adult woman from the chest up, positioned centrally against a textured, neutral-toned background. The background appears to be a beige or light brown curtain or woven fabric, providing a soft, diffused texture without distracting elements. Lighting is soft and even, suggesting indoor ambient light, possibly from a window or diffused overhead source, casting minimal shadows. The woman, with her dark, shoulder-length wavy hair, wears a deep royal blue sleeveless top that has a subtle, sheer or lace-like detail around the high neckline. Her hands are loosely clasped and gesticulating gently in front of her midsection as she speaks directly into the camera, maintaining a serious and earnest facial expression, conveying a sense of authority and concern. The color palette is dominated by the warm neutrals of the background and the rich blue of her top, accented by her dark hair. No on-screen text or graphics are present, and the camera remains perfectly static.
0:07talking head woman 2 This is a medium close-up, focusing on the woman's face and upper torso. She is centered in the frame, against a subtly textured, light beige or off-white wall. Above her head, parts of framed artwork or small decorative shelves are visible, suggesting a home interior. The lighting is bright and soft, illuminating her face evenly from the front, creating a cheerful, energetic atmosphere. She wears a vibrant rainbow-striped long-sleeved top with horizontal stripes in pink, orange, yellow, green, and blue. Her long, dark hair frames her face. Her expression is wide-eyed and animated, with a broad smile and an open mouth as she speaks, conveying excitement and perhaps a touch of disbelief. Both her hands are raised symmetrically to the sides of her head, palms forward, fingers spread wide, emphasizing her point. The camera is static, capturing her dynamic expression and gestures without movement.
0:10talking head woman 3 A medium close-up shot of an adult woman positioned slightly off-center to the right, looking just past the camera. The background is a clean, light beige wall with a framed picture in a metallic frame visible on the left side, and a sliver of a white doorframe on the right, indicating a simple indoor environment. The lighting is soft and consistent, highlighting her features without harsh shadows, creating a calm and straightforward visual. She has short, curly dark brown hair and wears a dark navy blue button-up shirt with the top few buttons open. Her facial expression is serious and thoughtful, with a slight, subtle smile playing on her lips, suggesting a sense of calm conviction or wry observation as she speaks. There are no other visible elements or camera movements; the shot is static and direct, focusing entirely on her and her expression.
The scene begins with a completely white background, offering a stark and clean canvas. Gradually, an animated graphic coalesces into view. On the left side, a stylized icon emerges: a vibrant, hot pink megaphone that cleverly doubles as an axe head, pointing towards the right. To its right, a dynamic speech bubble shape, also in the same striking hot pink, appears. Inside this speech bubble, the phrase "AX THE PINK TAX" is displayed in crisp, white, bold, sans-serif capital letters, with a slightly playful and informal tilt to the typography. The animation is quick and punchy, drawing immediate attention to the brand message. The lighting is uniformly bright across the white background, enhancing the pop of the pink graphic. The camera remains static throughout this short, impactful graphic sequence.
0:12call to action end card The final scene presents a clean, bright white background. Centered horizontally on the screen are two prominent lines of text in a bold, sans-serif, hot pink typeface. The upper line reads "SEE FOR YOURSELF", acting as an invitation. Directly below it, the website "AXTHEPINKTAX.COM" is displayed, providing a clear call to action. In the bottom right corner of the frame, a smaller, more subdued logo for "EUROPEAN WAX CENTER" is visible, likely in a neutral color such as light gray or black, indicating sponsorship or partnership. The overall lighting is consistently bright and even, ensuring high readability of the text against the pure white backdrop. There is no camera movement, keeping the focus entirely on the information presented in this end card.
