0:00product on pedestal A white cylindrical pump bottle with a black pump dispenser is centrally placed on a matte black cylindrical pedestal. The pedestal is positioned on a light pink surface, which forms the floor. The background consists of two walls meeting at a corner, both painted a vibrant, rich fuchsia pink. The lighting is bright and even, casting a distinct shadow of the pedestal and bottle onto the light pink floor and the lower part of the fuchsia wall, indicating a light source from above and slightly to the front. The overall color palette is dominated by pinks (fuchsia and light pink) and the stark contrast of the black pedestal and white bottle. There are no visible actions or camera movements.
0:01product on pedestal with text The scene is identical to the previous one, featuring a white cylindrical pump bottle with a black dispenser resting on a matte black cylindrical pedestal. This setup is against a backdrop of vibrant fuchsia pink walls meeting at a corner, with a lighter pink floor. Bright, even lighting casts shadows of the objects onto the surfaces. The primary change is the introduction of white sans-serif text overlays in the upper left quadrant of the fuchsia background. First, 'Now that you know' appears, followed by 'about the Pink Tax,' and then a larger, bold 'BE ON THE LOOKOUT.' The text is clean and stands out against the pink. No camera movement or other actions.
0:04hand holding product men text The background remains a vibrant fuchsia pink, with no corner or floor visible, creating a flat, uniform backdrop. A male's forearm and hand enter the frame from the left, extending towards the center. The hand is holding a light blue/grey cylindrical pump bottle, similar in shape to the previous white one, but with a blue label on its side indicating '$7' in white text. The bottle has a black pump dispenser. The lighting is bright and even. White, sans-serif text overlays appear on the right side of the screen, stating 'SHOW HOW MUCH "MEN'S" ITEMS COST'. The hand and product are positioned slightly below the horizontal center line. No camera movement is visible.
0:07two hands holding products comparison text The fuchsia pink background remains uniform. This scene features two distinct hands, each holding a different colored pump bottle, positioned vertically in a split-screen-like comparison. In the upper right quadrant, a female hand with darker skin tone holds a light pink cylindrical pump bottle, which has a reddish-pink label displaying '$8' in white text. Below it, in the lower left quadrant, the same light-skinned male hand from the previous scene holds the light blue/grey cylindrical pump bottle with the '$7' label. The products are identical in form factor (pump bottles). White sans-serif text overlays are present: 'THEN SHOW HOW MUCH MORE "WOMEN'S" ITEMS COST' above the upper product, and 'SHOW HOW MUCH "MEN'S" ITEMS COST' below the lower product. The lighting is bright and even, highlighting the products and hands. No camera movement is visible.
0:10call to action with logo The entire screen is filled with a uniform, vibrant fuchsia pink background. White sans-serif text appears centrally. First, 'POST YOUR PROOF USING' is displayed. Then, a large, bold hashtag '#AXTHE PINKTAX' appears, overlaid on a rough, horizontal black brushstroke graphic that extends behind the text. Below this, a small, white vector graphic logo appears in the lower center, depicting a stylized axe chopping through the word 'PINK' with 'AX THE PINK TAX' written beneath it. The lighting is bright and even. There are subtle, soft, cloud-like patterns in a slightly darker pink visible in the background, adding texture. No camera movement or characters are visible.
