0:00product application cheek model1 A close-up shot focuses on a dark-skinned model's right cheek and the product being applied. The model's right hand holds a small, white, cylindrical 'MILK MAKEUP' product stick, pressing it against her cheekbone. Her skin appears dewy and radiant, with a subtle pinkish blush and glistening highlight already present on her cheek. Her lips are a glossy, deep berry color. The background is completely black, making the subject stand out. The lighting is soft but highlights the dewy finish on her skin. Text overlay 'new jelly shimmer' appears in white sans-serif font.
0:01product application earring model1 This close-up shot continues to feature the dark-skinned model, but with a slight blur applied to the product as the camera shifts focus to her left ear, adorned with a shimmering, multi-layered earring. The model's right hand is still holding the product, positioned near her cheek. Her left earlobe is visible, wearing a detailed earring that catches the light. The background remains a deep, unfocused black, emphasizing the model and the accessory. The text overlay 'new jelly shimmer' remains visible, indicating a continuation of the product's introduction. The lighting highlights the shimmer on her skin and the earring.
0:02product application cheek reveal model1 A sharp, close-up shot of the dark-skinned model's face, her skin glowing intensely with shimmer. The 'MILK MAKEUP' product stick is clearly visible as it's being pressed directly onto her cheekbone, leaving a bright, iridescent streak. Her skin has a noticeable pinkish-purple highlight. Her lips are still a glossy berry, slightly parted. The background is a stark black. The text 'new jelly shimmer' is present at the top left, and 'Milk MAKEUP' appears prominently at the bottom, branding the product. The lighting is direct and emphasizes the product's effect.
0:03product in hand to face model2 This close-up begins with a focus on the white 'MILK MAKEUP' product stick held by a hand with light-toned skin, against a black background. The product is sharp and clear. As the shot progresses, the product moves towards the face of a model with a lighter skin tone, and the focus subtly shifts to her cheek, which already shows a soft, peachy blush and highlight. Her lips are a soft pink. The text overlay 'multidimensional sparkle' appears, describing a key product benefit. The lighting is soft, creating a natural glow.
0:04product application cheek model2 A close-up shot captures a light-skinned model applying the 'MILK MAKEUP' product stick to her cheek. Her skin glows with a peachy-pink blush and a subtle shimmer. Her lips are a soft, glossy pink, and her eyes are looking slightly downwards. The product is clearly visible against her skin, highlighting the application process. The background is an unidentifiable dark surface. The text 'multidimensional sparkle' remains on screen, reinforcing the product's effect. The lighting is soft and flattering, emphasizing the radiant skin texture.
0:05product application lips model1 An extreme close-up focuses solely on the dark-skinned model's lips and the 'MILK MAKEUP' product being applied. Her lips are coated in a vibrant, glittery, purplish-pink shimmer, puckered as she applies the stick. The texture is intensely glossy and reflective. The white product stick is held by her fingers, making direct contact with her lower lip. The background is completely black, drawing all attention to the lips and product. The lighting is dramatic, highlighting every speck of glitter and the wet, glossy texture of her lips.
0:06product application cheek model3 A close-up shot features an East Asian model, her head tilted, applying the 'MILK MAKEUP' product to her cheek. Her skin is radiant with a healthy, dewy glow and a subtle peach-toned blush. The product stick is visible as it gently touches her cheek. Her lips are a soft, natural pink with a glossy finish. Her eyes are looking slightly off-camera. The text overlay 'microplastic-free pearls' highlights an ethical ingredient. The background is dark, likely black, keeping the focus on her face and the product. Lighting is soft, enhancing the natural glow.
0:07product application cheek closeup model3 An even tighter close-up on the East Asian model's face, as the 'MILK MAKEUP' product stick is applied to her upper cheekbone, creating a shimmering highlight. Her skin is incredibly dewy and radiant, with a subtle pinkish blush underneath the highlight. Her eyes are softly closed or looking down. Her lips are glossy pink. The product is seen actively touching her skin, spreading the shimmer. The background is a soft, blurred dark grey. The text 'microplastic-free pearls' remains, emphasizing the product's natural composition. Soft, bright lighting illuminates her face, enhancing the glow.
0:08model3 glowing skin reveal A close-up of the East Asian model's face, angled to the side, showcasing her radiant and shimmering cheekbone. Her skin is glowing intensely, with a very prominent highlight stretching from her temple to her cheek. Her dark hair frames her face. Her eyes are looking downwards with a soft, content expression, and her lips are a natural glossy pink. The background is blurred and dark, putting full emphasis on her face. Two lines of white text overlays read 'non-comedogenic' and '+ packed with skincare,' highlighting additional product benefits. The lighting is strategically placed to enhance the glow, creating a dramatic and aspirational effect.
0:09model3 cheek highlight pan A close-up of the East Asian model's profile, emphasizing the shimmering highlight on her cheekbone and temple. Her dark hair is visible, framing her face. The camera performs a slow, subtle pan, moving slightly upwards or across her cheek, following the glow. Her skin is incredibly dewy and reflective, capturing and refracting the light. She wears a silver stud earring. The background is dark and out of focus. The white text overlays 'non-comedogenic' and '+ packed with skincare' persist, reinforcing the product's qualities. The lighting continues to highlight the radiant effect, creating a luxurious and aspirational mood.
0:10text intertitle shimmer glow go The entire screen is filled with a solid, deep black background. Centered horizontally and vertically, three white sans-serif words appear: 'shimmer. glow. go.' Each word is separated by a period, creating a concise and impactful message. The text is clean and modern, against the stark background. There are no other visual elements or actions in this scene. The transition is abrupt, serving as a visual break and reinforcing the product's core message.
0:11quick glow effect model1 A very rapid, blurred, and energetic close-up of the dark-skinned model's face. The shot is dynamic, featuring bright, pinkish-purple light streaks that rapidly flash and swirl across her cheek and eye area, creating a 'shimmer' effect in motion. Her features are recognizable but heavily obscured by the blur and light effects. The background is dark and out of focus. This is a quick, visually arresting transition, conveying speed and dazzling effect. The lighting is artificial and dramatic, designed to create a sense of magic and sparkle.
0:12model3 direct gaze glowing skin A captivating close-up of the East Asian model looking directly into the camera. Her face is radiant, with a dewy, glowing finish, particularly pronounced on her cheekbones and forehead. Her dark hair is pulled back, emphasizing her clean, luminous skin. Her eyes are open, engaging the viewer with a soft, confident gaze, and her lips are a natural, glossy pink. The background is a soft, blurred dark grey. The lighting is bright and evenly distributed, accentuating the healthy sheen of her skin and the product's effect, making her appear approachable and confident.
0:13quick blur transition model1 An extremely fast, heavily blurred, and abstract shot of the dark-skinned model's face, similar to a motion streak. The visual information is almost entirely lost in the blur, but a white streak, possibly the product stick or a bright light, quickly flashes across the frame from bottom left to top right. The background is indistinctly dark. This scene serves as a dynamic, high-energy transition between the more focused shots, creating a sense of movement and speed. The lighting is very bright where the streak occurs, creating a glowing, ephemeral effect.
The screen is completely black. Centered horizontally, white sans-serif text reads 'shop now at ulta beauty' in a smaller font. Below this, the 'Milk MAKEUP' logo is prominently displayed in a larger, distinct white font, with 'MAKEUP' subtly beneath 'Milk'. This scene serves as a clear call to action and brand reinforcement. There are no other visual elements or actions. The minimalist design ensures the message is clear and direct.
