0:00intro product introduction A medium close-up shot features a young Black woman speaking directly to the camera. She has her dark hair parted in the middle and pulled back, showcasing a smooth, clear complexion with a natural, dewy finish. She wears a dark brown ribbed tank top and gold chain bracelets on her left wrist. In her right hand, she holds a cylindrical, vibrant blue makeup stick with 'MILK' branding visible. The background is softly blurred, revealing light-colored shelves with various objects. White text overlays the bottom of the screen, reading 'Milk Makeup let's talk!!' with an exclamation mark and a thoughtful emoji. She is expressive, moving her head slightly and using hand gestures as she talks about the product.
0:07product and reaction The shot remains a medium close-up of the host. She is smiling broadly and looking at the blue makeup stick in her hand, then directly at the camera. Her expression transitions from a slight pout to a wide, excited smile. The blue product, held vertically, is clearly visible in her right hand. The background continues to be a soft-focus interior with shelves, maintaining a clean and bright aesthetic. The lighting is even and soft, highlighting her glowing skin.
0:11demonstrating product shades The host is shown in a medium close-up, now holding two identical blue cylindrical makeup sticks. She opens both products, revealing the different shades of concealer inside: one lighter, one slightly darker. She speaks directly to the camera, gesturing with the products, explaining the different shades she has. Her expression is bright and informative. The background remains a blurred interior with shelves, providing a neat and unobtrusive setting. The lighting is consistent, accentuating the product and her features.
0:16product close up shade 10 A tight close-up focuses solely on the blue cylindrical makeup stick, held by the host's hand, with the tip extended to show the light peach-toned concealer. The texture of the product appears smooth and creamy. A text overlay reads 'Shade 10 To brighten', indicating its purpose. The background is completely blurred, ensuring the product is the sole focus. The lighting is bright and even, highlighting the product's color and texture. The host's hand, with light pink nail polish and gold bracelets, is visible holding the stick.
0:20application brightening concealer An extreme close-up shot focuses on the host's face as she applies the blue concealer stick (Shade 10) directly to her under-eye area and the bridge of her nose. Her eyes are open, revealing her dark brown eyes, and she has a focused, slightly surprised expression, speaking about the product's softness. The creamy, peach-toned concealer creates visible streaks on her darker skin. The background is softly blurred, keeping the attention on the application process. The lighting is direct, creating subtle highlights on her skin's natural sheen. Text overlay 'Shade 10 To brighten' appears and disappears as she applies.
0:36application contour concealer The camera pulls back slightly to a medium close-up, showing the host applying a darker shade of the blue concealer stick (Shade 13) to her cheekbones and forehead. She speaks about the incredible texture of the product. Her expression is calm and concentrated, but she also makes a playful 'fish face' to emphasize the application. The background remains a softly blurred interior, providing depth without distraction. The lighting is consistent, highlighting the creamy application of the product on her skin. She is still wearing her brown ribbed tank top and gold bracelets.
0:42blending with sponge A close-up shot focuses on the host's face as she expertly blends the applied concealer under her right eye using a small, bright pink beauty blender sponge. Her expression is concentrated, and she talks about how lightweight the product feels. The blending motion is gentle and precise. The background is blurred, drawing all attention to her face and the blending tool. The soft, even lighting illuminates the subtle changes in her skin tone as the product is absorbed.
0:46revealing brightened undereye An extreme close-up of the host's face captures her reaction to the brightened under-eye area. She expresses audible 'wow' and 'oh' sounds, indicating surprise and satisfaction. Her eyes are wide, and she smiles, then closes her eyes momentarily. The text overlay 'I love how it brightened Under my eye' appears, reinforcing her positive feedback. Her skin appears luminous, and the under-eye area is visibly brighter and smoother. The background is blurred. The lighting emphasizes the glowing, even texture of her skin.
0:51natural glow showcase A medium close-up shot of the host's face. Her entire face is now visibly radiant, with a natural, dewy glow. She speaks confidently about the 'natural, gorgeous glow' the product provides, using expressive hand gestures. She smiles and looks directly at the camera, then to the side, then back, allowing the viewer to appreciate her flawless complexion. Her dark hair is sleek, and her lips are glossy. The background remains a blurred indoor setting. The lighting is soft and flattering, enhancing the glow on her skin.
1:00zoom in seamless application The scene begins with a medium close-up of the host's face, now fully made up with a natural, glossy finish on her lips. She smiles and gestures with her hands, describing how gorgeous the makeup looks. The camera then performs a slow, deliberate zoom-in, transitioning to an extreme close-up of her face. This highlights the seamless blending and radiant quality of the makeup, particularly around her eyes and cheekbones. Her expression is one of pure satisfaction and confidence, looking from side to side. The background gradually blurs more as the camera zooms in.
1:12final product endorsement The host is in a medium close-up, holding both blue 'Milk Makeup' concealer sticks. She shakes them gently, her expression conveying finality and strong approval for the products. Her face is still radiant with the applied makeup, and she smiles confidently. The background is the familiar blurred interior with shelves. The lighting is soft and even, focusing on her and the products as she gives her ultimate endorsement.
1:16call to action availability A medium close-up shot of the host, still radiant with her makeup, holding one blue 'Milk Makeup' stick. She gestures playfully and points towards the camera, then to the product. A text overlay appears on the right side of the screen, stating 'Sephora Available in stores 2/4 Online 2/6', indicating where and when the product can be purchased. She smiles warmly and expresses gratitude. The background remains a blurred interior. The shot ends with her smiling brightly before fading to black. This scene serves as a clear call to action for viewers interested in the product.
