0:00intro problem setup The scene opens with a medium shot of a fair-skinned woman with blonde hair tied back, wearing a casual grey V-neck sweater over a white t-shirt and grey sweatpants. She is standing in what appears to be a modern, well-lit bathroom with light grey walls, glass shower partition, and white vanity mirrors visible in the background. She gestures expressively with both hands while speaking directly to the camera, conveying a sense of being busy or overwhelmed. An orange 'ULTA BEAUTY' shopping bag is held in her left hand, positioned towards the lower right of the frame, with another similar bag visible blurred in the background. The lighting is bright and even, casting minimal shadows. The overall mood is conversational and relatable.
0:04product demonstration primer intro The scene shifts to a medium close-up, focusing on the woman's face and upper chest. She holds a small, vibrant blue tube of Milk Makeup's 'HYDRO GRIP PRIMER' (indicated by the 'MILK' logo and 'HYDRO' text on the packaging) close to the camera, presenting it clearly. The product is the central focus of the frame, held between her right thumb and forefinger. Her expression is still friendly and confident, looking directly at the camera. The background remains the same modern bathroom setting, providing a clean, bright, and uncluttered backdrop. The lighting is soft and even, highlighting the product and her features. Her hand gestures are precise as she showcases the item, maintaining the conversational tone.
0:08product application primer This close-up shot focuses on the woman's face as she applies the blue Milk Makeup primer directly from the tube onto her skin. She carefully draws thin lines of the product across her forehead, cheeks, and beneath her eyes. Her gaze is concentrated, looking slightly off-camera as she applies the makeup, showcasing the precision of the applicator. The background is blurred, maintaining focus on her face and the product. The lighting remains bright and even, emphasizing the product's texture and placement. Her blonde hair is still pulled back, keeping her face clear for the demonstration. The color palette is dominated by her natural skin tone, the blue of the product, and the light grey of her sweater.
0:10product comparison primer The scene transitions to a medium close-up, first showing the woman holding the blue Milk Makeup primer tube against her left cheek, comparing it to her right cheek where the product has already been applied. She then turns her head to show her right profile, allowing viewers to observe the subtle effect of the primer on one side of her face. Her expression is still engaged, indicating a comparison. The lighting remains consistent, highlighting the slight sheen or texture difference on her skin. The background is a clean, modern bathroom with a glass shower partition visible. Her blonde hair is neatly tied back, and she wears a grey V-neck sweater over a white t-shirt. This segment emphasizes the 'before and after' aspect of the primer's application, even without full makeup.
0:13product blending primer A medium close-up shot of the woman, focused on her face and hands. She uses a large, fluffy black makeup brush to blend the applied primer into her skin, moving the brush in circular motions across her cheeks, forehead, and chin. Her eyes are wide and she gives a playful, slightly mischievous grin to the camera, emphasizing the ease of blending. The background is blurred, keeping the viewer's attention on her actions. The bright, even lighting ensures clear visibility of the blending process. Her blonde hair is pulled back, preventing any obstruction. She wears a grey V-neck sweater over a white t-shirt. The clean aesthetic of the bathroom background contributes to the fresh, 'getting ready' atmosphere.
0:15product demonstration bronzer intro The scene is a medium close-up, similar to previous product shots. The woman holds up a small, cylindrical Milk Makeup bronzer stick. The packaging is white with black 'MILK MAKEUP' lettering. She presents it directly to the camera, her expression expectant and confident. Her blonde hair is pulled back, and she wears a grey V-neck sweater over a white t-shirt. The modern bathroom background is subtly visible and clean, maintaining the consistent visual theme. The bright, even lighting ensures the product details are clear. This shot serves to introduce the next product in her makeup routine.
0:16product application bronzer This close-up shot focuses on the woman's face as she applies the Milk Makeup bronzer stick. She meticulously glides the bronzer directly onto her cheekbones and along her jawline, creating contour lines. Her eyes are wide and focused, looking slightly off-camera, occasionally glancing at the viewer with a knowing smile. Immediately after application, she uses a large black makeup brush to seamlessly blend the bronzer into her skin. The background is blurred, keeping attention on her face and the application process. Bright, even lighting illuminates her features, showcasing the blendability of the product. Her blonde hair is pulled back, ensuring her face is fully visible.
0:17product demonstration blush intro The camera maintains a medium close-up as the woman presents another Milk Makeup stick product, this time with a grey casing and a pinkish-red tip, indicating a blush or lip tint. She holds it up directly to the camera with her right hand, her expression once again friendly and inviting. Her blonde hair is neatly tied back, and she's dressed in her casual grey V-neck sweater and white t-shirt. The background of the modern bathroom is visible but softly out of focus, providing a clean backdrop. The bright, even lighting ensures the product is clearly visible. This shot introduces the next step in her makeup routine.
0:18product application blush and lips This close-up shot captures the woman applying the grey Milk Makeup stick. She dabs the pinkish-red product onto her cheekbones and then uses her fingertips to gently blend it upwards towards her temples. Following this, she directly applies the stick to her lips, ensuring a consistent color. Her expression is focused and calm during the application, with a slight smile appearing as she blends. The background remains blurred, keeping the emphasis on the makeup process. The bright, soft lighting enhances the natural finish of the product on her skin. Her blonde hair is still pulled back. The scene demonstrates the versatility of the stick for both cheeks and lips.
0:21product demonstration mascara intro In this medium close-up, the woman holds a sleek, silver Milk Makeup mascara tube vertically, presenting it to the camera with the wand already removed and held slightly apart from the tube. Her hands are positioned symmetrically to highlight both parts of the product. Her expression is confident and direct, looking into the lens. The consistent modern bathroom background is visible in soft focus. The bright, even lighting ensures the metallic finish of the mascara packaging is clearly visible. Her blonde hair is pulled back, and she is wearing her grey V-neck sweater over a white t-shirt.
0:22product application mascara The scene is a close-up, focusing intensely on the woman's eyes as she applies Milk Makeup mascara. She holds the silver tube in one hand and uses the other to carefully brush the black mascara wand through her upper eyelashes. Her gaze is slightly upwards and concentrated, ensuring precise application. Her left eye is wide open, while her right eye is partially closed in concentration. The background is blurred, directing full attention to the action. Bright, even lighting highlights the mascara on her lashes. Her blonde hair is pulled back, and her face is clean and clearly visible. This shot emphasizes the detail of the mascara application, showcasing the effect on her lashes.
0:23post makeup reveal and daughter intro The scene reverts to a medium shot, showing the woman in the same modern bathroom setting, now with a full face of makeup. She smiles broadly at the camera, appearing refreshed and satisfied. The background reveals more of the white vanity, large mirrors, and hanging light fixtures, along with the glass shower partition. The lighting remains bright and even. Suddenly, a young girl with long, dark brown hair enters the frame from the right, stepping up beside the woman. Both the woman and the girl look towards the camera, smiling. The interaction between the two suggests a family moment, adding a personal touch to the narrative.
0:27outdoor store entrance broll The scene shifts to a wide shot outdoors on a bright, sunny day. The woman is seen from behind, walking away from the camera on a city sidewalk, her arms spread wide in a gesture of joy or arrival. She is positioned in front of a prominent 'ULTA BEAUTY' store, which features a modern facade with orange and pink vertical stripes. The building is large, with multiple glass doors. Other pedestrians are visible on the sidewalk in the background, adding to the urban setting. The lighting is natural and clear, creating sharp shadows. The sidewalk has red markings and a bike rack. Her attire has changed to an olive green bomber jacket and black cargo pants, making her stand out against the light-colored building.
0:29in store walking broll The camera follows the woman from a medium tracking shot as she walks confidently through the interior of an Ulta Beauty store. She swings an empty orange 'ULTA' shopping bag playfully at her side. The store is brightly lit with fluorescent lights and features various makeup and beauty product displays, including prominent 'MILK MAKEUP' signage and a large graphic that says 'LIVE YOUR LOOK'. The floor is light-colored, possibly white tile. Other shoppers are subtly visible in the background, out of focus. The scene conveys a sense of excitement and purpose as she navigates the store environment, ready to shop.
0:30in store shopping products This medium close-up focuses on the woman's hands as she holds three colorful Milk Makeup product boxes—one purple, one pink, and one orange with 'MILK MAKEUP' text visible. She then places these items into a large, reusable orange Ulta shopping bag that she is holding. The background shows blurred store shelves and displays, indicating a busy retail environment. The lighting is bright and even, typical of a cosmetics store. Her olive green jacket is visible in the frame, confirming her attire. The action demonstrates the act of purchasing and collecting products, highlighting the 'haul' aspect of the video.
0:32exiting store with haul A medium close-up shot of the woman, now holding two full orange 'ULTA' shopping bags with white handles, positioned prominently in front of her. She is smiling broadly and looking directly into the camera, conveying a sense of accomplishment and satisfaction with her purchases. The background is softly blurred, possibly an interior hallway or doorway, maintaining focus on her and the bags. Her olive green jacket is visible, consistent with her outdoor attire. The bright, even lighting highlights her happy expression and the vibrant color of the bags. This shot acts as a clear 'proof point' of her successful shopping trip.
0:33subway exit with bags This wide shot captures the woman descending a set of yellow-tiled subway stairs. She is seen from a slightly elevated, frontal perspective, walking downwards towards the camera. She carries two full orange 'ULTA' shopping bags in her left hand. Above her, a prominent red and white sign reads 'EXIT 34 Street & Broadway PATH, Penn Station & MSG'. The subway station environment is utilitarian, with grimy tiled walls and fluorescent lighting. Despite the mundane setting, she walks with an energetic step, suggesting continued purpose and happiness. Her olive green jacket and black cargo pants are clearly visible.
0:34street corner with bags A wide shot shows the woman standing on a busy city street corner, likely at a crosswalk, looking towards the right side of the frame. She holds her two full orange 'ULTA' shopping bags in her left hand. A bright yellow New York City taxi cab is prominently visible in the background, parked or slowly moving. Buildings line the street, with a clear blue sky above. The lighting is sunny and bright, casting clear shadows on the pavement. She turns her head slightly towards the camera and smiles. Her olive green jacket and black cargo pants stand out against the urban backdrop.
0:35walking past milk makeup sign The camera captures the woman in a medium shot, walking along a city sidewalk. She is seen from the side, then slightly from the front as she turns her head. She carries a single orange 'ULTA' shopping bag. Above a nearby storefront, a black sign with white text clearly reads 'Milk Makeup'. Other pedestrians and typical city buildings are visible in the background. The scene is brightly lit by natural sunlight. Her olive green bomber jacket and black cargo pants are distinct. This shot visually connects her shopping experience back to the Milk Makeup brand, hinting at a destination or next step.
0:36entering elevator with bags A wide shot shows the woman entering an open elevator in what appears to be a modern, minimalist building lobby or office space. The floor is light wood, and the walls are clean white, with two sleek black elevator doors. She walks from left to right across the frame, carrying her orange 'ULTA' shopping bags. Her olive green jacket and black cargo pants are clearly visible. The lighting is bright and uniform, creating a clean, professional aesthetic. Her movement is confident and swift, suggesting she's heading towards her next destination, likely a celebration or event.
0:37office celebration hug The scene shifts to an indoor, bright office or event space, captured in a medium shot. The woman, now wearing a black open-knit sweater and black pants, is seen warmly hugging another woman with dark hair who is wearing a black jacket and black pants. They are surrounded by other people, tables, and blue chairs, indicating a social gathering or celebration. A large silver bucket is visible on a table in the foreground to the right, along with some colorful decorative elements. The lighting is bright and diffused, suggesting overhead office lighting. The atmosphere is clearly joyful and celebratory, marking the culmination of the day's activities.
0:38selfie with ulta bags The final scene is a medium close-up, presented as a selfie taken in a mirror. The woman with blonde hair, wearing a black top, holds a phone to capture the image. Beside her, another woman with bright pink hair and a red top poses. In the foreground, several orange 'ULTA BEAUTY' shopping bags are visible, some with the text 'the possibilities are beautiful.' The background, reflected in the mirror, shows a bright office or retail space with overhead lighting and displays. Decorative pink and orange flowers are also in the foreground. Both women are smiling and making playful 'kiss faces' at the camera, ending the video on a high, celebratory, and branded note.
