Connect your Shopify store to Wonderful to sync products into your Brand Hub, use them in campaign briefs and ad creation, and keep product data current as your catalog changes.
The Shopify integration pulls your product catalog directly into Wonderful's Brand Hub ā so when your team creates a task for a product campaign, the product name, description, images, and pricing are already there. No copying and pasting between tabs, no outdated product info in briefs.
Once connected, your Shopify products sync into the Brand Hub ā Products section for that space:
When a team member creates a task and selects a product, all of that product's details are attached to the task as context ā no manual data entry.
In Shopify:
In Wonderful:
You'll be redirected to Shopify to install the Wonderful app:
yourstore.myshopify.com)Permissions Wonderful requests:
| Permission | What it's used for |
|---|---|
| Read products | Sync product data and images |
| Read inventory | Track stock availability |
| Read collections | Organize products by collection |
Wonderful reads product data only. Customer personal information, orders, and payment data are never accessed.
Choose what to sync:
Assign the Shopify store to a Wonderful space. Products sync into that space's Brand Hub. If you manage multiple stores for different clients, link each store to the appropriate space.
Click Start Sync. Depending on catalog size, the initial sync takes a few minutes. A progress indicator shows the status.
After connecting, products appear in Brand Hub ā Products:
| Status | What it means |
|---|---|
| Synced | Product data is current |
| Syncing | An update is in progress |
| Outdated | Sync hasn't run recently ā trigger a manual refresh |
| Error | Sync failed ā check integration settings |
Click Sync Now in Brand Hub ā Products to trigger an immediate sync if you've made changes in Shopify and need them reflected right away.
Once synced, products become available throughout Wonderful:
In tasks:
In ad creation:
In Nova AI:
Yes. Each store connects to a specific Wonderful space. If you manage multiple client stores, connect each to its respective space.
Yes. If a product goes out of stock in Shopify, this is reflected in the Brand Hub so your team knows before creating a campaign around it.
You can add Wonderful-specific metadata (notes, ad tags, supplementary images) without modifying Shopify data. The core product information (title, price, description) comes from Shopify and stays in sync with it.
If a product is deleted or archived in Shopify, it's marked as inactive in the Brand Hub. Any tasks that referenced it retain the product data for historical record.
No. Synced products remain in the Brand Hub when you disconnect. They just won't receive future updates from Shopify.
Yes. Product images from Shopify sync into the team's asset library and can be used directly in ad tasks as creative assets.