Connect Wonderful to Meta Business Manager and publish Facebook and Instagram ads directly from your approved creative workflow. Full setup, configuration, and troubleshooting guide.
The Meta Ads integration connects Wonderful directly to Facebook and Instagram — so approved creative assets flow straight into live ad campaigns without manual upload, format matching, or platform switching. This guide covers everything from initial connection to launching your first campaign.
Once connected, you can:
Before connecting:
In Meta:
In Wonderful:
You'll be redirected to Meta's OAuth authorization page. Log in with the Facebook account that has Admin access to your Business Manager.
Permissions Wonderful requests:
| Permission | What it's used for |
|---|---|
ads_management | Create and manage ads |
ads_read | Read campaign performance data |
business_management | Access Business Manager structure |
pages_read_engagement | Access Page information |
pages_manage_ads | Run ads from connected Pages |
instagram_basic | List connected Instagram accounts |
instagram_content_publish | Publish Instagram ad content |
Wonderful accesses only what's needed for ad management. We never read personal messages, friend lists, or unrelated data.
After authorization, Wonderful displays all ad accounts in your Business Manager. Select the accounts to connect — you can connect multiple.
Assign each ad account to a Wonderful space (brand). This ensures:
Click Finish Setup. The integration status shows Connected with a green indicator.
The Ad Launcher is a dedicated tool that lives in your space's sidebar — not inside individual tasks. This means your media buyer can work from a single place to manage and launch all ads for a brand, with full context from the tasks and assets already in the space.
Each space can have its own Ad Launcher connected to the appropriate ad account.
Quick Launch is the primary mode for getting approved assets live fast.
1. Select assets
The launcher shows assets from the space. Select the approved creative — asset groups (creatives in multiple aspect ratios) are automatically matched to the correct Meta placements:
| Aspect ratio | Meta placement |
|---|---|
| 1:1 (square) | Facebook and Instagram Feed |
| 9:16 (vertical) | Stories, Reels |
| 16:9 (landscape) | In-stream, Audience Network |
| 4:5 (portrait) | Instagram Feed |
2. Configure the campaign structure
3. Write ad copy
Click Generate with AI to have Nova AI write copy using your brand guidelines and linked product as context.
You can also pull from saved copy in a linked Copy Well table — a set of pre-approved ad copy variations your team can reuse across campaigns.
4. Preview and publish
Review how ads render across each placement. Click Publish to Meta when ready.
Wonderful:
Table Mode is for media buyers who need to manage multiple ads at once — a full spreadsheet view of ads, their assets, copy, campaign settings, and live status.
Save common ad configurations as templates so your team doesn't have to reconfigure campaign structure, copy patterns, or CTA settings from scratch each time.
The History tab shows every ad ever launched from this launcher — with linked assets, copy, performance metrics, and status. Use it to reference what ran, what worked, and what to learn from.
| Placement | Dimensions | Max size | Format |
|---|---|---|---|
| Feed (1:1) | 1080 × 1080 px | 30 MB | JPG, PNG |
| Feed (1.91:1) | 1200 × 628 px | 30 MB | JPG, PNG |
| Feed (4:5) | 1080 × 1350 px | 30 MB | JPG, PNG |
| Stories/Reels | 1080 × 1920 px | 30 MB | JPG, PNG |
| Placement | Dimensions | Max size | Length | Format |
|---|---|---|---|---|
| Feed | 1080 × 1080 px | 4 GB | 1 sec–4 min | MP4, MOV |
| Stories/Reels | 1080 × 1920 px | 4 GB | 1–60 sec | MP4, MOV |
Video best practices:
From Wonderful's Ad Launcher, you can:
Some changes require Meta Ads Manager directly:
Performance analytics — campaign-level metrics (impressions, CTR, spend, ROAS) are coming to Wonderful. For now, view performance data directly in Meta Ads Manager.
Wonderful creates ads within existing campaigns and ad sets. Create your campaign structure (campaign → ad set with targeting, budget, and schedule) in Meta Ads Manager first, then use Wonderful to create ads within that structure.
Yes. Create separate ads for each account from the same task by running the launch flow multiple times with different ad account selections.
Wonderful shows the rejection reason in the campaign dashboard. Fix the issue (typically policy violation, broken landing page, or low-quality image) and resubmit.
You can edit copy, pause/unpause, and update landing URLs from Wonderful. Changes to ad creative (images, video) require creating a new ad — you cannot replace the creative on a live ad.
Yes. All Meta ads require a Facebook Page as the advertiser. Your Page must comply with Meta's policies.
Wonderful stores the Meta image hash and video ID for every uploaded asset. If the same asset is used in a new campaign, it uses the stored ID instead of re-uploading.
Yes. In the ad launcher, select your Instagram account from the connected accounts list. The account must be connected to your Facebook Page in Meta Business Manager.