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Wonderful

    Brand Setup

    Create and configure spaces in Wonderful. Each brand or client gets its own space with separate assets, workflows, guidelines, products, and Meta ad tools.

    On This Page

    In Wonderful, every brand or client is a space. Spaces are the primary organizational unit β€” they're how you separate client work at an agency, or sub-brands within a company. Everything scoped to a brand β€” its assets, tasks, guidelines, ad tools, and AI context β€” lives within its space.

    Why Spaces = Brands

    This architecture solves the core problem of multi-brand marketing:

    • Complete separation β€” Client A never sees Client B's assets, campaigns, or guidelines
    • Correct AI context β€” Nova AI automatically references the right brand's guidelines and assets for any work happening in a space
    • Clean reporting β€” Activity, progress, and performance are tracked per space
    • Flexible membership β€” A person can work across multiple spaces from a single login
    • Cross-org collaboration β€” An agency can share a client's space with the client themselves, so brand-side stakeholders see the same work without getting access to other clients

    How Many Spaces Do You Need?

    For agencies: Create one space per client. Each client's assets, tasks, guidelines, and ad tools stay fully separate.

    For in-house teams: Start with a single space for your brand. You'll typically add more spaces later when you need to:

    • Collaborate with an external agency or production partner (give them a space they can see)
    • Create separation between internal teams, e.g., "Email" and "Paid Ads"
    • Run a distinct sub-brand or product line with its own creative identity

    There's no pressure to structure everything up front β€” start simple and add spaces when the need is clear.


    Creating a Space

    1. From the left sidebar, click + New Space

    2. Enter the brand name β€” this is the space name (e.g., "Nike", "Acme Corp", "Brand B")

    3. Choose a color for quick visual identification in lists and navigation

    4. Set visibility:

      • Private β€” Only invited members can see this space (default for agencies)
      • Workspace β€” All workspace members can discover and join
    5. Click Create

    The space is created and you're taken to its home, ready to add content and members.


    Space Roles

    RoleWhat they can do
    Space AdminFull control: settings, members, brand hub, integrations, all content
    Space MemberCreate and edit tasks, upload and manage assets, create and launch ads, comment
    Space ViewerView-only β€” see assets and tasks, leave comments, no editing

    Assign roles based on each person's involvement with the brand. Clients you want to add for review-only access should be Viewers. Media buyers who only need to launch ads can be Members.


    Setting Up the Brand Hub

    The Brand Hub is the space's home for brand identity, products, and pages β€” the reference material that gives context to every task and AI interaction within the space.

    Brand Guidelines

    Document the brand's visual and verbal identity here:

    • Logo files and usage rules
    • Color palette with hex codes
    • Typography and font usage
    • Brand voice and tone
    • Key messaging and restrictions

    β†’ See Brand Guidelines for full setup instructions.

    Products

    Add the brand's products to the Brand Hub:

    1. In the space, click Brand Hub β†’ Products
    2. Click Add Product
    3. Fill in name, description, and pricing
    4. Upload product images and video

    Products are linked to tasks and ad campaigns so Wonderful and Nova AI know which product a campaign is about.

    Landing Pages

    Add the brand's landing pages:

    1. Click Brand Hub β†’ Landing Pages
    2. Click Add Landing Page
    3. Enter the URL and a description
    4. Set status (Draft, Live, Archived)

    Landing pages appear as options when configuring Meta ads β€” no copy-pasting URLs.


    Connecting Tools to a Space

    Each space can have its own set of tools:

    Ad Launcher β€” launch Meta ads directly from approved assets

    1. Go to Space Settings β†’ Tools
    2. Click Add Tool β†’ Ad Launcher
    3. Link the Meta ad account for this brand
    4. The Ad Launcher appears in the space sidebar as a tool

    Shopify β€” sync products from a Shopify store

    1. Click Connect Shopify in Brand Hub β†’ Products
    2. Authorize with your Shopify credentials
    3. Products sync automatically to the Brand Hub

    β†’ Full guide: Meta Ads Integration


    Agency–Brand Collaboration Model

    One of the most important features of Wonderful's space architecture is the ability for agencies and brand clients to share a space across different organizations.

    How It Works

    An agency creates a space for each client inside their workspace. When the brand team needs visibility into the work:

    1. Agency invites the brand's email addresses into the shared space with a Viewer or Member role
    2. Brand stakeholders join Wonderful (free) and accept the invite β€” the space appears in their Wonderful workspace
    3. Brand stakeholders see the space and its contents but cannot see the agency's other client spaces

    This means:

    • The agency controls what the client sees
    • The client doesn't need their own paid workspace to collaborate
    • All feedback, approvals, and comments happen in the same shared space
    • Internal agency notes (in private spaces) stay invisible to the client

    What Brand Stakeholders Can Do

    When a brand team is added to a shared space as Viewer:

    • See all assets, tasks, and progress
    • Leave comments on assets and tasks
    • Approve or reject work via comments and status signals
    • Access the Brand Hub to verify guidelines are correct

    They cannot:

    • See internal agency-only spaces
    • Edit or delete assets (unless given Member role)
    • Access workspace settings or billing

    Setting Up a Shared Space

    1. Create a space for the client: e.g., "Acme β€” Client Space"
    2. Go to Space Settings β†’ Members
    3. Click Invite and enter the brand stakeholder's email
    4. Set their role (Viewer is typical for clients)
    5. They receive an invitation email and can join

    Multi-Brand Management

    For agencies or companies managing many brands, Wonderful's space structure scales cleanly:

    Recommended workspace structure for agencies:

    Workspace: Acme Agency
    β”œβ”€β”€ Space: Client A (Private)         ← agency-only work space
    β”‚   β”œβ”€β”€ Client A tasks, assets, Ad Launcher
    β”œβ”€β”€ Space: Client A β€” Shared (Private) ← shared with client stakeholders
    β”‚   β”œβ”€β”€ Approved concepts, shared assets, review tasks
    β”œβ”€β”€ Space: Client B (Private)
    β”‚   β”œβ”€β”€ Client B tasks, assets, Ad Launcher
    └── Space: Internal (Workspace)
        └── Agency brand assets, internal ops
    

    Space management tips:

    • Assign colors based on client brand colors for fast visual identification
    • Use consistent naming: "Client Name" not "Project Name" (clients outlive projects)
    • Keep an internal space and a separate shared space per client if you need internal-only work areas
    • Remove members promptly when client relationships end
    • Spaces can be reordered in the sidebar β€” put most active clients at the top

    Frequently Asked Questions

    Can one person be in multiple spaces?

    Yes. Workspace members can belong to as many spaces as needed. They see each space in the sidebar.

    Can I rename a space after creating it?

    Yes. Go to Space Settings β†’ General β†’ edit the name.

    What's the difference between a workspace and a space?

    Workspace is your whole organization. Spaces are brands or clients within the workspace. Most settings and billing happen at the workspace level; most daily work happens at the space level.

    Can clients log into Wonderful and see their work?

    Yes. Invite them into their brand's shared space as Viewers. They'll see only that space's content and can leave comments. Alternatively, use Public Review links for one-off reviews without giving them any Wonderful access.

    Do I need a separate space for client-facing vs. internal work?

    It depends on your workflow. Some agencies have one space per client and control visibility carefully. Others use two spaces per client β€” one internal-only and one shared with the client. There's no right answer; both work.

    Is there a limit on how many spaces I can create?

    No limit on space count. Contact support@usewonderful.com if you're managing a very large number of brands.