Brand Assets

Effective brand asset management is the foundation of consistent, high-quality marketing campaigns. Wonderful's Digital Asset Management (DAM) system is designed around brands (teams), ensuring your assets are organized, discoverable, and ready for AI-powered content creation. This guide covers everything you need to know about managing brand-specific assets.

Overview of Brand Asset Management

Why Organize Assets by Brand?

Organizing your assets by brand (team) provides several critical advantages:

1. AI Context and Accuracy When assets are properly organized by brand, Wonderful's AI can:

• Select the correct brand's assets when generating content
• Maintain brand consistency in automated campaigns
• Apply brand-specific styling and messaging
• Generate on-brand ad variations automatically

2. Team Collaboration

• Team members see only relevant brand assets
• Reduces clutter and confusion
• Faster asset discovery
• Clear ownership and accountability

3. Client Confidentiality

• Agency clients' assets remain separate
• Prevent cross-brand contamination
• Maintain professional boundaries
• Easier client reporting and auditing

4. Performance and Scalability

• Faster searches within brand scope
• Better organization as asset library grows
• Efficient storage management
• Simplified asset lifecycle management

How Brand Assets Work in Wonderful

Automatic Team Association:

• When you upload an asset while viewing a team, it's automatically tagged with that team
• Assets inherit team permissions and visibility
• Team members with access to the brand can view and use its assets

Cross-Team Assets:

• Workspace-level assets can be shared across all teams
• Useful for agency templates, stock photos, or corporate resources
• Team-specific assets remain isolated unless explicitly shared

Uploading Brand Assets

Upload Methods

1. Drag and Drop The fastest way to upload assets:

1. Navigate to your team's Assets page
2. Drag files from your computer to the browser window
3. Drop files anywhere on the asset grid
4. Files upload automatically with team tag applied

2. Upload Button Traditional file selection:

1. Click the Upload button in the Assets page
2. Select files from your computer
3. Choose multiple files with Ctrl/Cmd + Click
4. Click Open to start upload
5. Assets are automatically tagged with current team

3. Bulk Upload via Folder Upload entire folder structures:

1. Click Upload → Upload Folder
2. Select a folder from your computer
3. Wonderful preserves folder structure as asset tags
4. Great for maintaining existing organization

4. Integration Uploads Import assets from connected services:

• Google Drive: Import assets directly from Drive
• Dropbox: Sync folders automatically (Enterprise)
• Shopify: Import product images (Enterprise)
• Meta Ads Library: Pull existing ad creatives

Supported File Types

Images:

• JPG/JPEG (up to 50MB)
• PNG (up to 50MB)
• GIF (up to 20MB, animated supported)
• WebP (up to 20MB)
• SVG (vector graphics)
• HEIC/HEIF (auto-converted to JPG)

Videos:

• MP4 (up to 500MB)
• MOV (up to 500MB)
• WebM (up to 300MB)
• Minimum resolution: 720p
• Maximum resolution: 4K (3840x2160)

Documents:

• PDF (up to 100MB)
• Adobe Illustrator (.ai)
• Adobe Photoshop (.psd, layers preserved)
• Adobe InDesign (.indd, Enterprise)
• Figma (via integration)

Audio:

• MP3 (up to 50MB)
• WAV (up to 100MB)
• AAC (up to 50MB)

Note: File size limits vary by subscription plan. Enterprise plans have higher limits.

Upload Best Practices

File Naming:

• Use descriptive names: nike-swoosh-logo-white.png not logo2.png
• Include dimensions for variants: hero-image-1920x1080.jpg
• Use hyphens instead of spaces or underscores
• Include version numbers when relevant: summer-campaign-v3.mp4

Resolution and Quality:

• Upload highest quality originals
• Wonderful automatically generates optimized versions
• For logos, upload both vector (SVG) and raster (PNG)
• For photos, upload full resolution (Wonderful will resize for web)

Metadata:

• Add relevant tags during upload
• Fill in description field for context
• Include usage rights and attribution
• Note any special requirements or restrictions

Organizing Assets by Brand

Brand-Specific Folder Structure

Create a logical folder structure within each brand:

Recommended Structure:

Team: Nike
├── Logos
│   ├── Primary Logo
│   ├── Alternate Logos
│   └── Sub-brands
├── Product Images
│   ├── Footwear
│   ├── Apparel
│   └── Accessories
├── Lifestyle Photos
│   ├── Athletes
│   ├── Events
│   └── Candid
├── Templates
│   ├── Social Media
│   ├── Print Ads
│   └── Email
├── Brand Assets
│   ├── Color Swatches
│   ├── Fonts
│   └── Icons
└── Campaigns
    ├── Summer 2025
    ├── Holiday 2024
    └── Spring 2025

Creating Folders

1. Navigate to your team's Assets page
2. Click New Folder
3. Enter folder name
4. Optional: Add folder description and tags
5. Click Create

Nested Folders:

• Create sub-folders by opening a folder and clicking New Folder
• Up to 5 levels of nesting recommended
• Keep structure simple for easier navigation

Moving Assets Between Folders

Single Asset:

1. Click the asset to open details
2. Click Move in the actions menu
3. Select destination folder
4. Click Move Here

Multiple Assets:

1. Select assets using checkboxes
2. Click Move in the bulk actions toolbar
3. Choose destination folder
4. Click Move Selected

Drag and Drop:

• Drag asset thumbnails to folder icons
• Drop on folder names in the sidebar
• Works for single or multiple selected assets

Tagging Assets with Brand Tags

Tags are crucial for asset discovery and AI-powered features. Wonderful supports custom tagging systems that work across both DAM and Workflow.

Why Tags Matter

For Search and Discovery:

• Find assets quickly with tag filters
• Combine multiple tags for precise searches
• Search across teams using tags

For AI Content Creation:

• AI selects assets based on tags
• Tags provide context about asset usage
• Improve AI-generated content relevance

For Workflow Integration:

• Link tasks to assets via tags
• Track asset usage across campaigns
• Report on asset performance

Creating Custom Tags

Tag Taxonomy: Choose tags that work for your brand. Common tag categories:

Content Type:

• logo, product-photo, lifestyle-image, infographic, video-ad

Usage:

• social-media, print, web, email, billboard

Platform Specs:

• instagram-feed, instagram-story, facebook-ad, google-display

Campaign:

• summer-2025, holiday-campaign, product-launch, seasonal

Product/Category:

• footwear, apparel, accessories, limited-edition

Approval Status:

• approved, needs-review, draft, archived

Rights and Usage:

• stock-photo, client-provided, in-house, user-generated

Adding Tags to Assets

During Upload:

1. After selecting files to upload
2. Click Add Tags before confirming upload
3. Type tag names (comma-separated)
4. Or select from existing team tags
5. Complete upload

After Upload:

1. Select assets to tag
2. Click Add Tags in bulk actions
3. Type or select tags
4. Click Apply

Individual Asset:

1. Open asset details
2. Click in the Tags field
3. Add or remove tags
4. Changes save automatically

Tag Management

Consistent Tagging:

• Create a tag naming convention for your team
• Use lowercase for consistency
• Avoid special characters
• Document your tagging system in Brand Guidelines

Tag Merging:

• Combine similar tags: instagram + insta → instagram
• Navigate to Team Settings → Tags
• Select tags to merge
• Choose primary tag name

Tag Deletion:

• Remove unused or outdated tags
• Assets keep their other tags
• Confirm deletion to prevent accidents

Tag Suggestions and Auto-Tagging

Wonderful can automatically suggest and apply tags:

AI Tag Suggestions:

• Analyzes image content
• Suggests relevant tags based on objects, colors, scenes
• Review and accept/reject suggestions
• Learn your preferences over time

Rule-Based Auto-Tagging: Set up automatic tagging rules:

• Files uploaded to specific folders get specific tags
• File name patterns trigger tags
• File types automatically tagged
• Campaign associations add campaign tags

Example Rules:

• All uploads to Logos folder → auto-tag with logo
• Files with instagram-story in name → auto-tag instagram-story, social-media, 9:16
• All .psd files → auto-tag editable, source-file

Best Practices for Brand Asset Organization

Start with Standards

Establish Guidelines: Document your asset organization standards:

• Folder structure conventions
• File naming standards
• Required metadata fields
• Tagging taxonomy
• Upload quality requirements

Share with Team:

• Include in onboarding documentation
• Add to Brand Guidelines
• Regular training for new members
• Periodic audits to ensure compliance

Regular Maintenance

Weekly Tasks:

• Review newly uploaded assets
• Ensure proper tagging
• Move misplaced assets
• Delete duplicates

Monthly Tasks:

• Audit asset usage
• Archive unused assets
• Update outdated assets
• Clean up tag list
• Review folder structure effectiveness

Quarterly Tasks:

• Major organization review
• Update tagging taxonomy
• Assess storage usage
• Review access permissions
• Update asset documentation

Asset Versioning

Version Control Best Practices:

• Upload new versions rather than overwriting
• Use version numbers in file names
• Add version notes in description
• Tag with version status: draft, final, approved
• Archive old versions but keep for reference

Wonderful's Version System:

1. Upload new version of existing asset
2. Wonderful detects similar file name/content
3. Prompts to create new version
4. Previous versions remain accessible
5. Version history tracked automatically

Asset Lifecycle Management

Active Assets:

• Currently in use or recently uploaded
• Easily accessible in main views
• Tagged with current campaign or project

Archived Assets:

• Campaign has ended
• No longer in active use
• Preserved for reference or legal requirements
• Moved to Archive folder or tagged archived

Deleted Assets:

• Trash bin holds deleted assets for 30 days
• Can be restored during this period
• Permanently deleted after 30 days
• Enterprise plans can adjust retention period

Asset Search and Filtering

Search Capabilities

Text Search:

• Search by file name
• Search by description
• Search by tags
• Search by metadata fields

Filter Options:

• Filter by team (brand)
• Filter by file type
• Filter by upload date
• Filter by dimensions
• Filter by tags
• Filter by folder location
• Filter by creator/uploader

Combined Search: Combine search and filters for precision:

• Text search: "logo" + Tag filter: approved + File type: PNG
• Results show only approved PNG logos

Advanced Search Features

Visual Similarity Search:

• Upload or select a reference image
• Find visually similar assets
• Great for finding variations or alternatives
• Powered by AI image recognition

Color Search:

• Search assets by dominant colors
• Enter hex codes or select from palette
• Find brand-colored assets quickly
• Useful for maintaining color consistency

Smart Collections: Save frequently used search/filter combinations:

1. Perform search with desired filters
2. Click Save as Collection
3. Name the collection
4. Access from Collections sidebar

Example Collections:

• "Instagram Story Ready" (9:16 ratio, approved, >1080px height)
• "Logo Variations" (folder=Logos, approved)
• "Summer Campaign Assets" (tag=summer-2025, approved)

Integration with AI Features

How AI Uses Brand Assets

Content Generation: When generating ad copy or creative:

1. AI identifies the selected brand (team)
2. Searches brand's asset library
3. Analyzes asset tags and metadata
4. Selects appropriate assets for the campaign
5. Ensures brand consistency

Asset Recommendations: AI suggests assets based on:

• Campaign objectives
• Target platform requirements
• Historical performance data
• Brand guideline compliance
• Visual consistency with other selected assets

Automatic Adaptations:

• AI generates platform-specific variants
• Maintains brand colors and style
• Applies brand overlays and watermarks
• Creates multi-format asset sets

Optimizing Assets for AI

Clear Tagging:

• Tag assets with specific use cases
• Include platform tags
• Add performance indicators: high-performing, tested

Complete Metadata:

• Fill in all description fields
• Note intended usage
• Include performance notes
• Add approval status

Diverse Asset Library:

• Upload variety of asset types
• Include different compositions
• Provide multiple options for AI selection
• Regular refresh with new content

Sharing Assets with Stakeholders

Internal Sharing

Within Team:

• All team members automatically have access
• Respect role-based permissions
• Share via asset links or collections

Across Teams:

• Share specific assets across team boundaries
• Create shared collections
• Copy assets to another team (creates duplicate)

External Sharing

Share Links:

1. Select asset(s) to share
2. Click Share
3. Generate shareable link
4. Set permissions: View only or Download
5. Optional: Set expiration date
6. Optional: Require password
7. Copy link to share with external stakeholders

Asset Review Portals:

• Create branded review portals for clients
• Upload assets for client approval
• Clients comment directly on assets
• Track approval status
• No Wonderful account required for reviewers

Next Steps

Now that you understand brand asset management:

1. Create Brand Guidelines: Document your brand's visual identity → Brand Guidelines
2. Set Up Workflows: Create approval processes for assets → Workflow Guide
3. Use Assets in Ads: Launch campaigns with your assets → Ad Creation
4. Enable AI Features: Leverage AI for content generation → AI Features

Need help organizing your brand assets? Contact support@usewonderful.com for best practices consultation.