Brand Setup

In Wonderful, brands are organized as teams within your workspace. This structure is particularly powerful for agencies managing multiple client brands, but also works perfectly for in-house teams with sub-brands or product lines. This guide will walk you through creating and configuring brand profiles to organize your marketing operations effectively.

Understanding Brands and Teams in Wonderful

The Brand-Team Relationship

In Wonderful's architecture, team = brand. This design allows for:

• Agencies: Each client is a separate team (brand)
• In-house Teams: Each brand, product line, or division is a team
• Isolation: Assets, workflows, and guidelines are organized by team
• Collaboration: Team members can work across multiple brands
• AI Context: AI features use brand-specific assets and guidelines for content generation

Why This Matters

When you organize content by brand (team), Wonderful's AI can:

• Generate ad copy consistent with each brand's voice
• Select appropriate assets from the correct brand library
• Apply brand-specific guidelines automatically
• Create content that maintains brand consistency

Creating Your First Brand (Team)

Step-by-Step Team Creation

1. Navigate to Teams

   • Click the Teams icon in the main navigation
   • Or click Add Team from the workspace dropdown

2. Enter Brand Information

   • Team Name: The brand name (e.g., "Acme Corporation", "Nike", "Client A")
   • Team Description: Brief description of the brand or purpose
   • Team Color: Choose a color for visual identification in the interface

3. Set Team Privacy

   • Private: Only invited members can see and access this team
   • Workspace-wide: All workspace members can see and join

   Best Practice: Agencies should use Private teams for client confidentiality

4. Add Team Members

   • Select existing workspace members to add
   • Assign roles: Admin, Member, or Viewer
   • Set permissions for asset management and workflow access

5. Click Create Team

   • Your brand team is now ready to use
   • You'll be taken to the team dashboard

Team Roles and Permissions

Team Admin:

• Full control over team settings
• Can add/remove members
• Manage brand hub and guidelines
• Delete team (with proper permissions)

Team Member:

• Create and edit assets
• Participate in workflows
• Create and launch ads
• Comment and collaborate

Team Viewer:

• View-only access to team content
• Cannot edit or create content
• Useful for external stakeholders or clients

Brand Hub Setup

The Brand Hub is your central repository for all brand-related information. It serves as the single source of truth for brand identity, guidelines, products, and landing pages.

Brand Hub Components

1. Brand Guidelines Comprehensive documentation of your brand's visual and verbal identity:

• Logo usage and variations
• Color palette with hex codes
• Typography specifications
• Brand voice and tone
• Messaging frameworks
• Visual style guide

→ See Brand Guidelines Documentation for detailed setup instructions

2. Landing Pages Collection of branded landing pages for campaigns:

• Product landing pages
• Campaign-specific pages
• Event pages
• Seasonal promotions

Landing Page Management:

• Create new landing pages within the Brand Hub
• Link landing pages to ad campaigns
• Track landing page performance
• Version control for page updates

3. Products Product catalog for your brand:

• Product names and descriptions
• Product images and videos
• Pricing information
• SKUs and variants
• Product categories

Product Setup:

• Add products manually or import from Shopify (Enterprise)
• Organize products into collections
• Tag products for easy discovery
• Link products to ad campaigns for dynamic product ads

Setting Up Your Brand Hub

1. Access Brand Hub

   • Navigate to your team dashboard
   • Click Brand Hub in the team menu

2. Add Brand Guidelines

   • Click Create Guidelines
   • Use the rich text editor to document your brand
   • Upload logo files, color swatches, font files
   • Save and publish guidelines

3. Configure Landing Pages

   • Click Add Landing Page
   • Enter page URL and description
   • Tag pages by campaign or category
   • Set status (Draft, Live, Archived)

4. Import or Add Products

   • Click Add Product for manual entry
   • Or Import from Shopify (Enterprise)
   • Fill in product details
   • Upload product images
   • Organize into collections

Managing Multiple Brands

For agencies or organizations managing multiple brands, Wonderful provides powerful tools to keep everything organized.

Multi-Brand Workspace Structure

Recommended Structure:

Workspace: Acme Marketing Agency
├── Team: Nike (Client)
│   ├── Brand Hub (Nike guidelines, products)
│   ├── Assets (Nike-specific assets)
│   └── Workflows (Nike campaigns)
├── Team: Adidas (Client)
│   ├── Brand Hub (Adidas guidelines, products)
│   ├── Assets (Adidas-specific assets)
│   └── Workflows (Adidas campaigns)
└── Team: Internal Marketing
    ├── Brand Hub (Agency brand)
    ├── Assets (Agency assets)
    └── Workflows (Agency projects)

Best Practices for Multi-Brand Management

1. Consistent Naming Conventions

• Use clear, descriptive team names
• Include client name or brand identifier
• Add project codes if needed (e.g., "Nike - Summer 2025")

2. Team-Based Organization

• Keep all brand assets within the respective team
• Don't mix client assets across teams
• Use workspace-level assets only for shared resources

3. Access Control

• Set up Private teams for client confidentiality
• Assign team members based on client relationships
• Regularly audit team memberships
• Remove access when projects end

4. Color Coding

• Assign unique colors to each team for visual identification
• Use brand's primary color when possible
• Helps quickly identify content in mixed views

5. Brand Hub Maintenance

• Keep brand guidelines up to date
• Document any brand refresh or updates
• Notify team members of guideline changes
• Archive outdated guidelines rather than deleting

Switching Between Brands

Navigate between brands efficiently:

1. Team Switcher

   • Click the team name in the top navigation
   • Select from dropdown list of your teams
   • Or use keyboard shortcut Cmd/Ctrl + K → Search teams

2. Recent Teams

   • Recently accessed teams appear at the top
   • Pin frequently used teams for quick access

3. Filtered Views

   • Filter assets, tasks, and ads by team
   • Create saved views for specific teams
   • Use team tags in search

Team Settings and Configuration

General Settings

Team Information:

• Edit team name and description
• Change team color
• Upload team logo/avatar
• Set team visibility (Private/Workspace)

Team Defaults:

• Default task workflow
• Default asset tags
• Notification preferences
• File naming conventions

Integration Settings

Ad Account Linking:

• Connect Meta Business Manager ad accounts to specific teams
• Link Google Ads accounts (Enterprise)
• Associate Shopify stores with product teams (Enterprise)

Storage and Assets:

• Set default upload location
• Configure asset auto-tagging
• Set file type restrictions
• Enable version control for assets

Advanced Team Features

1. Custom Workflows Define team-specific approval workflows:

• Brand-specific review processes
• Client approval requirements
• Legal/compliance checkpoints
• Different workflows for different content types

2. Template Libraries Create reusable templates for your team:

• Task templates for recurring campaigns
• Ad creative templates
• Document templates for guidelines
• Email templates for stakeholder communication

3. Team Analytics Track team performance and activity:

• Asset usage statistics
• Task completion rates
• Ad performance by brand
• Team member contributions
• Storage usage by team

Brand Archiving and Management

When to Archive a Team

• Client contract has ended
• Brand has been discontinued
• Project is complete and no longer active
• Seasonal brand that's not currently in use

Archiving a Team

1. Navigate to Team Settings
2. Click Archive Team
3. Confirm archival (data is preserved)
4. Archived teams are hidden from main views but can be restored

Restoring an Archived Team

1. Go to Workspace Settings
2. Click Archived Teams
3. Select the team to restore
4. Click Restore Team
5. Team returns to active status with all data intact

Note: Only Workspace Admins can archive or restore teams.

Common Brand Setup Scenarios

Scenario 1: Agency with Multiple Clients

Setup:

1. Create one team per client
2. Set all teams to Private
3. Assign account managers as Team Admins
4. Add creative team members to relevant clients
5. Keep client assets strictly separated

Benefits:

• Complete client confidentiality
• Clear asset organization
• Proper access control
• Easy client reporting

Scenario 2: In-House Team with Sub-Brands

Setup:

1. Create one team per brand/product line
2. Use Workspace-wide visibility
3. Allow team members to join multiple teams
4. Share corporate assets at workspace level
5. Maintain brand-specific assets in teams

Benefits:

• Cross-brand collaboration
• Shared corporate resources
• Brand-specific asset libraries
• Flexible team membership

Scenario 3: Freelancer with Multiple Brands

Setup:

1. Create teams for each client or project
2. Use Private teams for client work
3. Create an "Internal" team for portfolio work
4. Keep client teams lean (just you + client stakeholders)

Benefits:

• Professional client separation
• Portfolio management
• Easy client handoff
• Organized project history

Integration with Other Wonderful Features

Assets and DAM

All assets uploaded to a team are:

• Tagged with the team automatically
• Searchable within team context
• Available for AI content generation
• Included in team analytics

→ Learn more in Brand Assets Documentation

Workflow Management

Team-based workflows ensure:

• Tasks are associated with the correct brand
• Approvers are notified for their teams
• Deadlines are tracked per brand
• Reporting is brand-specific

Ad Campaigns

When creating ads:

• Select the brand (team) for the campaign
• AI uses brand-specific assets and guidelines
• Ads are tagged with brand for tracking
• Performance is reported by brand

→ See Ad Creation Guide for details

Next Steps

Now that your brand is set up, continue building your brand profile:

1. Upload Brand Assets: Build your digital asset library → Brand Assets Guide
2. Create Brand Guidelines: Document your brand identity → Brand Guidelines
3. Set Up Workflows: Create approval processes → Workflow Documentation
4. Connect Ad Accounts: Link Meta or Google Ads → Integrations
5. Launch Campaigns: Start creating ads → Ad Creation

Need help setting up your brands? Contact support@usewonderful.com or schedule a consultation with our onboarding team.