Best practices for structuring your asset library in Wonderful using boards, tags, spaces, and naming conventions ā at any scale.
Good asset organization means your team finds what they need quickly, AI features surface the right context, and your library stays manageable as it grows. This guide explains how Wonderful's organization model works and how to use it effectively.
Wonderful organizes assets using four layers:
| Layer | What it is | Example |
|---|---|---|
| Workspace | Your whole organization | Acme Marketing Agency |
| Space | A brand or client | Nike, Adidas, Internal |
| Board | A visual collection within a space | "Summer 2025", "UGC Library", "Q4 Ads" |
| Item | An individual asset or nested board | hero-video-9x16.mp4 |
The DAG (Directed Acyclic Graph) model underneath means an asset can appear in multiple boards without being duplicated ā it's referenced, not copied.
Every asset belongs to a space. Spaces are typically brands or clients.
For agencies: One space per client. Keep it strict ā never mix client assets across spaces.
For in-house teams: One space per brand, product line, or business unit.
Assets uploaded while working in a space are automatically scoped to that space. Space membership controls who can see the assets.
Boards are the primary way to organize assets within a space. Think of them as smart folders ā but an asset can be in multiple boards simultaneously.
By campaign:
Space: Nike
āāā Board: Summer 2025 Campaign
ā āāā Board: Static Ads
ā āāā Board: Video Ads
āāā Board: Q4 Holiday Push
āāā Board: Brand Library (evergreen assets)
By format:
Space: Brand Assets
āāā Board: Videos - 9:16 (Reels/Stories)
āāā Board: Videos - 1:1 (Feed)
āāā Board: Images - Product
āāā Board: Images - Lifestyle
By workflow stage:
Board: In Review
Board: Approved
Board: In Production
Assets can be dragged from one board to another, or added to multiple boards at once.
Tags are free-form labels you can apply to any asset for quick filtering.
Common tag categories:
ugc, product, lifestyle, testimonialsquare, vertical, horizontalsummer-2025, q4-holidayfinal, draft, archivedApply tags from the asset detail view or in bulk from the library view (select multiple assets ā apply tag).
Consistent naming makes search dramatically more effective. Recommended pattern:
[brand]-[content-type]-[format]-[version].[ext]
Examples:
nike-ugc-9x16-v2.mp4adidas-product-hero-1x1.jpgsummer-lifestyle-16x9-final.mp4Wonderful's AI features (Nova AI, ad copy generation, asset matching) use asset metadata and tags as context. Better tags = better AI output.
Recommended tags for AI context:
outdoor, person-facing-camera, product-closeup)energetic, minimal, lifestyle)18-34, women, athletes)Yes. This is a core feature. One asset file can be referenced in multiple boards, tasks, and campaigns simultaneously. Deleting it from one board removes the reference only ā it still exists in other boards.
Assets are scoped to a space. You can re-associate an asset with a different space, but this changes which space members can see it. Contact support for bulk re-association.
Boards can be nested arbitrarily ā boards can contain other boards. In practice, 2ā3 levels is usually enough.
Yes. Set a board's privacy to Public View for a shareable, view-only link ā useful for presenting creative options to clients.
A task has a workflow phase, assignee, and brief ā it's a unit of work. A board is purely organizational ā a visual container for assets. Boards are often linked to tasks to organize a campaign's creative assets.