Wonderful helps creative teams stay organized by bringing all files, versions, and creative work into one structured environment.Assets live within workspaces, grouped into teams, tasks, brands, and folders (items) — giving you total flexibility without losing context.
- Workspaces: The highest level of organization, typically representing a company or client.
- Teams: Sub-groups for departments, brands, or creative pods.
- Tasks: Project-level containers for specific campaigns, ads, or deliverables.
- Items (or Folders): Used to group related assets such as raw footage, final exports, or design variations.
Each level can have its own members, permissions, and sharing settings. Access flows downward — if you have permission at a higher level, you automatically have access to assets beneath it.
Wonderful supports both structured folders and flexible tags for asset discovery:
- Folders provide a clear visual hierarchy for organized storage.
- Tags allow assets to appear in multiple contexts (e.g., #Q1Campaign, #UGC, #AdVariant).
- Combine folders and tags for hybrid workflows — for example, store campaign folders by quarter, but tag assets by usage type.
- Upload multiple versions of the same asset to track creative evolution over time.
- Designate one version as current to ensure downstream workflows (ads, review links, etc.) always reference the latest.
- Add variant groups for assets that differ by format or platform (e.g., 9:16 TikTok, 1:1 Instagram, 16:9 YouTube).
- Each variant or version retains metadata such as upload date, uploader, and file size.
- Every asset includes automatically stored metadata (file type, size, upload date, uploader).
- Add custom fields such as campaign name, product, or status to make searching faster.
- The global search bar supports:
- Keyword search across asset names, descriptions, and tags
- Filters for type (video, image, document), uploader, or date range
- Sorting by newest, oldest, or most recently updated
- Assets link directly to tasks, docs, and campaigns for contextual collaboration.
- Creative approvals, comments, and annotations stay tied to the correct version.
- The asset panel inside a task displays the asset’s version history and related comments inline.
- Keep naming consistent — include project codes or dates.
- Use tags for cross-team visibility and discovery.
- Archive old assets instead of deleting them to preserve history.
- Maintain one “Finals” folder per campaign to simplify delivery and reference.