0:00host introducing product market A male presenter is framed from the chest up, positioned slightly off-center to the right, looking towards his right as he holds three white deodorant sticks (Carpe brand) in his left hand. He presents them as if to an off-screen person while holding a black microphone in his right hand, pointed towards the deodorants. The background depicts an active outdoor market scene with various people, white tents featuring colorful accents (red, pink, green), and power lines visible against a clear, light blue sky. The lighting is natural, bright, and evenly diffused, indicative of a sunny daytime setting. The presenter is dressed in a deep burgundy t-shirt and dark jeans. Yellow text overlays appear sequentially at the bottom of the screen: 'So the reason' from 0:00.600, followed by 'we do sensitive' overlaying it at 0:01.300. A prominent red rectangular banner with white text 'Up to 56% OFF w/ free shipping' is consistently displayed at the top center of the screen. The overall color palette is bright and casual.
0:02product explanation with scientific overlay This dynamic scene features a rapid series of cross-fades and transitions between a male presenter and a female interviewee, all while a dense, semi-transparent overlay of white scientific formulas and equations (such as calculus and physics notations like E=mc² and S=ut+1/2at²) covers approximately 70% of the screen, creating a 'gobbledygook' effect. The persistent red 'Up to 56% OFF w/ free shipping' banner remains at the top. The underlying background consistently shows the outdoor market with people and tents. Initially (from 0:02.800 to 0:05.900), the male presenter from the previous scene is visible, holding the three white Carpe deodorant sticks in his left hand and a microphone in his right, looking and speaking off-camera to his right. Text overlays appear: 'we do irritation testing' (0:02.800), followed by '...it actually is like' (0:04.200), and then '...the sweat wicking powders' (0:05.200). A swift cross-fade (0:05.900-0:07.900) transitions to the female interviewee, with the male presenter's arm and hands, still holding the products and microphone, remaining in the foreground, framing her. Text overlays during this transition are 'and the astringents...' (0:06.600) and '...we did a clinical trial' (0:07.600). The female interviewee is shown speaking (0:07.900-0:09.500), then quickly cross-fades back to the male presenter (0:09.500-0:12.700), who continues to hold the products. The scientific formulas become increasingly dense and opaque during these rapid transitions, with a distinct 'gobbledygook' text appearing, humorously exaggerating the scientific details. The lighting throughout remains bright and natural, consistent with the outdoor market setting.
0:12host and interviewee discussion This scene presents a clear, un-overlaid shot of the male presenter and female interviewee at the outdoor market. The male presenter is positioned on the left side of the frame, facing the female interviewee who is on the right. He continues to hold the three white Carpe deodorant sticks in his left hand, and the black microphone in his right, pointing it towards the interviewee. The female interviewee attentively looks at the products and then at the presenter, actively engaging in the conversation. The background maintains its depiction of people milling about, white tents, and hints of green foliage and power lines against a clear blue sky. The lighting remains bright and natural, consistent with an outdoor daytime setting. The red 'Up to 56% OFF w/ free shipping' banner is still prominently visible at the top. White text overlays appear sequentially: 'this actually restored' (0:13.200), followed by 'their skin barrier' (0:13.700). The female's response is captured by the text 'Okay, that sounds good' (0:14.600), and her affirmative reaction by 'Yeah!' (0:15.500).
The entire screen is filled with a solid black background. Centrally aligned white sans-serif text appears, stating: 'You don't have to understand how our deodorant works.' The red rectangular banner, 'Up to 56% OFF w/ free shipping', remains visible at the top center of the screen. The text is sharp and easily readable against the dark background, conveying a direct and confident message. The visual is stark and minimalist, drawing full attention to the textual message.
A male individual, characterized by a full beard and a beige baseball cap, is framed from the chest up, looking directly into the camera. The background is a plain, light beige wall, suggesting an indoor setting. The lighting is soft and evenly diffused, indicative of typical indoor artificial light, creating a calm and natural appearance. He is speaking, offering a personal testimonial about the product's effectiveness. The red rectangular banner, 'Up to 56% OFF w/ free shipping', is still present at the top of the screen. White text overlays appear sequentially: 'whatever recipe you have put into' (0:18.700), followed by 'your product works, and that's' (0:19.500), which concatenates with the previous text to form a complete sentence, reinforcing his message.
0:20end screen with logo The entire screen is solid black. White sans-serif text appears centrally aligned, sequentially revealing phrases that conclude the video's message: 'Just know that it works.' (0:20.200), 'and that's basically why' (0:21.000), 'I like using it' (0:22.000). Finally, the 'CARPE' brand logo appears (a stylized 'C' followed by 'carpe' in a clean font) and the concluding text 'is because it works' (0:23.000). The red 'Up to 56% OFF w/ free shipping' banner remains consistently at the top. The minimalist black background and white text ensure maximum focus on the brand message and logo, providing a clean and definitive closing to the video.
