0:00intro problem visual A medium close-up shot captures a young woman with long, dark brown hair, wearing a light gray ribbed long-sleeve top, seated in a car. Her head is tilted slightly to the right, and her right arm is bent with her hand behind her head, creating a relaxed pose. She has a wide, open-mouthed smile, revealing braces, and her eyes are bright and expressive. A small, square picture-in-picture overlay in the upper left corner shows a close-up of a brown fabric with a dark, wet sweat stain in the armpit area, representing the 'before' state. Below this overlay, white text on a black background reads: 'Casi me pongo inyecciones de bótox...' (I almost got Botox injections...). The car's interior, including the gray headliner and seats, forms a blurred background. The lighting is soft and natural, suggesting daylight entering through the car windows. The overall mood is engaging and relatable, immediately presenting a problem.
0:01transition reaction The scene continues with the young woman in the car, framed in a medium close-up. Her expression shifts slightly from the previous broad smile to a more neutral, reflective look, with a subtle smirk on her lips. She glances briefly to her left, then back towards the camera, suggesting a moment of consideration or transition. Her right arm is still raised, hand behind her head. The 'Antes, despues...' (Before, after...) text is briefly present as a caption, reinforcing the theme of transformation. The car's interior remains the blurred background, with consistent natural lighting.
0:02problem description and question The young woman is shown in a medium close-up inside the car. Her posture is now more active as she uses hand gestures to emphasize her words. Her expression is serious and direct as she describes her struggle with constant sweating. She looks directly into the camera, conveying sincerity and relatability. The text overlay reads: 'como persona que suda constantemente a través de la ropa y se preocupa mucho por su olor 🤔' (as a person who constantly sweats through clothes and worries a lot about her smell 🤔). This text then transitions to 'cuánto crees que me costó este cambio?' (how much do you think this change cost me?), posing a direct question to the viewer. The background remains the car interior with natural light, keeping the focus on her face and expressions. The color palette is neutral with the gray top and car interior, allowing her animated expressions to stand out.
0:08botox cost discussion The young woman is seen in a medium close-up, still in the car. She uses a 'small amount' hand gesture with her thumb and index finger, then gestures dismissively with her open hand, conveying exasperation. Her facial expressions range from frustrated to a slight eye-roll as she discusses trying various deodorants and the high cost of Botox injections for hyperhidrosis. A white text box overlay appears on the lower left, containing detailed information about Botox costs for axillary hyperhidrosis, stating prices typically range from $500 to $1,000 USD per treatment. An arrow graphic points from text 'El precio 🤔' (The price 🤔) to this informational box. The car interior background is consistent, with soft natural lighting illuminating her face. The scene highlights the financial barrier and her reluctance to pursue expensive medical solutions.
0:18filler comment and transition In a medium close-up, the young woman in the car makes a 'small amount' gesture with her fingers close to the camera, then briefly looks down. Her expression is thoughtful and slightly humorous, as she mentions considering 'relleno' (filler), which seems like a slight misstatement in the context of sweat solutions, possibly to illustrate her desperation or as a lighthearted tangent. The car interior remains the background, with consistent natural lighting.
0:21product introduction and social proof The scene features the young woman in a medium close-up within the car. Her expression brightens with discovery as she reveals an orange, oval-shaped deodorant stick, 'Carpe,' holding it prominently in both hands. She mentions that 'everyone' is talking about this product. A split-screen graphic then appears, showcasing three different UGC-style video clips. These clips feature diverse individuals (a male, a female, and another female) holding and demonstrating the 'Carpe' product or showing before/after results (e.g., a hand under a dry armpit). The product packaging is clearly visible, with 'NEW LOOK SAME GREAT FORMULA' and 'carpe' branding. The natural car interior lighting remains consistent. This scene visually introduces the solution and provides immediate social validation.
0:24expert endorsement and value prop The young woman is presented in a medium close-up in the car, her expression earnest and persuasive. She gestures with her hand as she discusses a doctor's recommendation. A square video overlay appears, featuring a male doctor (Ashish C. Bhatia, Dermatologic Surgery) with glasses, speaking directly to the camera, reinforcing the product's credibility. White text overlays the bottom of the screen with a quote: '"un máximo control del sudor y es una opción mucho más económica que el bótox"' ('maximum sweat control and it's a much more economical option than Botox'). The car interior background remains consistent with natural lighting. This scene builds trust and emphasizes the product's benefits and affordability compared to Botox.
0:32customer testimonial 1 The young woman is in a medium close-up in the car, looking enthusiastic and making an 'aha!' gesture with her hands. She relays a customer testimonial. A large white text box overlay appears in the center, showcasing a 5-star review. The review text, in English, states: 'A GODSEND! I have hyperhydration and have struggled all my life to find a product that works. This is that product and I'm so grateful to have found Carpe! Total game changer!!!' This testimonial directly addresses the problem of hyperhidrosis and positions the product as a transformative solution. The car interior background is consistent, with natural lighting. The scene focuses on emotional connection and shared experience.
0:37customer testimonial 2 The young woman is again in a medium close-up within the car, maintaining an enthusiastic and reassuring expression. She uses a similar 'aha!' hand gesture as she introduces another customer testimonial. A large white text box overlay appears in the center, displaying another 5-star review. This English review reads: 'LOVE THE PRODUCT I am a nurse and I work 12 hour shifts. The doe works wonders and I love it.' This testimonial highlights the product's effectiveness even under demanding conditions (long work shifts), further reinforcing its reliability. The car interior background and natural lighting remain consistent. The scene aims to broaden the appeal by showing effectiveness in a practical, real-world context.
0:41before after demonstration In a medium close-up, the young woman is seated in her car, holding the orange 'Carpe' deodorant in her left hand and pointing to it with her right index finger. She narrates her personal experience using the product. Her expression is confident and proud. She then raises her left arm, holding the product, to reveal her armpit area, which is visibly dry and clean. Simultaneously, a split-screen effect shows a 'Before' image of a sweaty gray armpit (matching the initial problem visual) and an 'After' image, implying the transformation achieved by the product. Text overlays 'Antes' (Before) and 'Despues' (After) reinforce the comparison. The car interior with natural lighting serves as the backdrop. This scene provides a clear visual proof point of the product's effectiveness.
0:45product details and reluctance The young woman is in a medium close-up within the car, holding the orange 'Carpe' deodorant. She turns the product to show its back side, revealing detailed text and a barcode, indicating product information. Her expression is a mix of slight frustration and acceptance as she acknowledges the initial price she paid, implicitly contrasting it with the value she received. The car interior background remains consistent with natural lighting. This scene focuses on transparency about the product and a relatable admission about spending money on something effective.
0:49discount offer reveal The young woman is in a medium close-up, holding the orange 'Carpe' deodorant prominently in front of her. Her expression is bright and excited as she reveals a significant discount. White text overlays appear, first displaying '67% de descuento' (67% discount), followed by '4 regalos gratis !! 🎁' (4 free gifts !! 🎁), emphasizing the promotional offer. She makes expressive hand gestures and looks up in disbelief or excitement. The car interior and natural lighting are consistent. This scene focuses on a strong call to action with a compelling offer.
0:53closing call to action The final scene presents a medium close-up of the young woman in the car. She looks directly into the camera with a confident and encouraging expression, completing her message with a final call to action. Her hands are down, and the product is no longer visible, putting the emphasis back on her recommendation. The car interior with natural lighting remains the backdrop. This scene serves as a direct, personal appeal to the audience to consider the product.
