0:00intro problem setup The scene opens with a medium shot of a young adult woman outdoors, framed against a lush green leafy bush under an overcast sky, suggesting an outdoor or semi-outdoor setting. She is seen initially with a slightly troubled or frustrated expression, her right arm raised above her head, showcasing the armpit area of her light grey short-sleeved t-shirt. The camera is static, focusing on her upper body. The lighting is soft and even, typical of an overcast day, with no harsh shadows. The dominant color palette includes the vibrant green of the foliage and the neutral grey of her shirt. White text overlay reads: 'POV: Sweaty pits don't control your wardrobe anymore'. Her expression shifts subtly from concern to a slight, almost mischievous smile by the end of the shot, hinting at a forthcoming solution to the 'problem'.
0:03solution reveal car The scene transitions to a medium shot of the same young adult woman, now seated inside a car. The interior is modern with dark grey leather seats and a light grey headliner visible in the background, along with a warning sticker on the sun visor. She wears a light grey, long-sleeved crew-neck shirt. Her right arm is raised high above her head, reaching towards the back of her head, mimicking the previous action but with a distinct expression of happiness and confidence, showcasing dry underarms. The lighting is bright and even, indicating daytime, possibly from the car's windows. The camera remains static, capturing her from the chest up. The white text overlay 'POV: Sweaty pits don't control your wardrobe anymore' persists, reinforcing the narrative.
0:06product demonstration This scene provides a close-up shot focused on the young adult woman's hands and face, as she holds up an orange product. The product is a Carpe antiperspirant stick, prominently featuring its bright orange packaging with white and blue labeling, and a unique textured applicator on top. She holds the product firmly, presenting it towards the camera, while her face is visible in the background, smiling warmly and confidently. The setting is still inside the car, with the dark car interior and the warning sticker on the sun visor partially visible. The lighting is consistent with the previous indoor car scene, bright and natural. The persistent white text overlay 'POV: Sweaty pits don't control your wardrobe anymore' continues to contextualize the product's purpose. The color palette highlights the product's vibrant orange against the neutral car interior.
The final scene is a medium shot of the young adult woman, again inside the car, returning to an action similar to the second scene but with heightened confidence and happiness. She is wearing the light grey, long-sleeved crew-neck shirt, and her right arm is raised high, curved behind her head, perfectly showcasing the dry and unbothered armpit area. Her smile is broad and genuine, radiating pure joy and relief. The car interior serves as the background, with the dark seats and warning sticker visible. The lighting remains bright and natural, illuminating her face. The camera maintains a static position, providing a clear view of her upper body and expression. The white text overlay, 'POV: Sweaty pits don't control your wardrobe anymore,' is still present, emphasizing the positive outcome and the core benefit of the product.
