0:00intro product spotting The scene opens with a dynamic, handheld shot featuring a male host on the right side of the frame, speaking to a group of young adults at night. The host wears glasses and a maroon t-shirt. His left arm is extended towards a young woman in the center, who holds an orange Carpe product. The background is dark, blurred, showing indistinct crowds and distant, twinkling city lights, suggesting a lively, outdoor evening event. The overall lighting is dim, relying on ambient sources from the background and likely a fill light on the subjects. A text overlay at the top reads 'He spotted us in public' with two eye emojis, followed by 'wearing Carpe?'. The camera has a slight wobble, indicative of handheld operation. The primary focus is on the host and the woman with the product, creating an immediate sense of engagement.
0:01customer testimonial initial The camera transitions to a medium-close up shot, focusing on a young Asian male in his early 20s, who is enthusiastically speaking directly to the host and implicitly to the camera. He's standing outdoors at night, with a dark, blurred background featuring distant lights and hints of a crowd, maintaining the energetic, public setting. The primary light source seems to be coming from the front, illuminating his face and torso. He gestures with his hands as he speaks, conveying excitement and sincerity. A microphone with an orange Carpe product attached is visible near his chest, held by the host (whose arm is partially visible on the right). Text overlays appear dynamically, showing 'I was sweating', 'and it helped', 'me so much', 'I don't stink', and 'I have nothing on my armpits', emphasizing his testimonial. The color palette is dominated by the dark night and the subject's black shirt, with pops of orange from the product and yellow from the text.
0:07product smell test The shot is a medium-close up, capturing an intimate interaction between the host and the testimonial subject. The host, on the right, leans in towards the subject's raised arm, appearing to smell his armpit to verify the product's effectiveness. The subject, on the left, watches with a smile. The background remains a dark, blurred night scene with subtle distant lights, maintaining focus on the immediate action. The lighting is consistent, primarily front-facing. After smelling, the host recoils dramatically, indicating surprise and positive confirmation, and then turns back to the subject with an amazed expression, throwing his hands up in a gesture of disbelief and delight. Text overlays include 'Can I smell?', 'Dude, that smells', and 'amazing'. The camera is handheld, exhibiting slight movement, enhancing the raw, candid feel of the interaction.
0:10customer testimonial feature benefit The scene returns to a medium shot of the young Asian male speaking, with the host's arm and microphone visible on the right. The setting is still the dark, blurred outdoor night with subtle background lights and crowds. The subject is well-lit from the front. He continues his enthusiastic testimonial, using dynamic hand gestures to emphasize his points. A prominent red and white text overlay at the top of the screen displays a promotional offer: 'Up to 56% OFF', 'free shipping', and a 'FREE' gift icon and delivery truck icon, visually reinforcing the brand's value proposition. Dynamic text overlays also highlight his statements: 'That's what I'm saying', 'I was wearing [Competitor] but it was staining everything so I stopped', 'I saw you guys on TikTok and Instagram', 'I was like bro, I got to try it', 'It doesn't stain', 'It doesn't stink', 'It's just great', 'That's why I will never order any other deodorant', 'I'm so happy to hear that', 'I work at a dealership', 'I deal with customers', 'I have to smell good', 'I'll be professional', 'I don't want armpit stains or smell bad in front of my customers, so'. His expressions are engaged and happy. The camera is static, focusing intently on the speaker.
0:27host question customer answer The scene shows a medium shot of the host and the testimonial subject, positioned as if in direct conversation, though the host is slightly more distant. The host, on the right, faces the subject, his body angled towards him. The subject, on the left, turns his head to address the host. The dark, blurry outdoor night background with crowds and distant lights persists. The lighting remains front-facing on the subjects. The host asks, 'What's Carpe?', and the subject confidently replies, 'Carpe is the deodorant I use.' The host then smiles knowingly, touching his chin as if pondering. The text overlay prominently displays the promotional offer at the top. The camera maintains a static position.
0:30product reward giveaway The scene transitions to a medium shot, featuring the host on the right, handing a small item (possibly a card or sample) to the customer on the left, who is now joined by another young male standing behind him. The host then produces a wad of cash, handing it to the customer, who reacts with surprise and gratitude. The background continues to be the dark, blurred outdoor night with distant city lights and crowds. The lighting is consistent, illuminating the subjects from the front. The promotional offer text overlay remains at the top. Dynamic text overlays appear: 'Yeah!', 'free one', and '$100'. The camera is handheld, capturing the immediate exchange. The host offers the items with a friendly, engaging demeanor, while the customer's excitement is evident as he receives the unexpected gifts.
0:36customer reaction and endorsement A medium-close up shot focuses on the young Asian male customer, who is now holding a green glow stick in his left hand and a stack of money in his right. His face is beaming with a wide, excited smile. He gestures animatedly with his left hand, emphasizing his statements. The host's arm and microphone are still visible on the right. The dark, blurred night background with distant lights remains, maintaining the outdoor party atmosphere. The lighting is front-facing, highlighting his joyful expression. The promotional offer text overlay is still at the top. Text overlays include 'for wearing Carpe', 'Holy ****', 'I would not recommend any other brand'. He appears genuinely thrilled and continues to passionately endorse the product. The camera is static, capturing his unadulterated happiness.
The final scene shows a medium shot of the host and the customer. The host asks, 'Can I give you a hug?', and they embrace warmly, showcasing genuine appreciation and connection. The hug is brief and friendly. The host puts his arm around the customer. The dark, blurred night background with distant lights persists. The lighting is front-facing. After the hug, the host pulls away, and the customer exclaims, 'It's my birthday!', adding a personal touch to the positive interaction. Text overlays include 'Can I give you a hug?', 'Oh my god', 'Thank you so much for saying hello to me tonight', 'It's my birthday!', and 'Happy freakin'. The camera is handheld, capturing the natural movement of the interaction, ending the video on a high, celebratory note.
