0:00talking head app overlay A young woman with dark, curly hair and a casual brown zip-up sweater is framed in a medium close-up, positioned in the lower-right quadrant of the screen. She rests her chin on her left hand, looking directly into the camera with a neutral to slightly questioning expression, mouthing words. Her left hand, adorned with a silver ring on her ring finger, is prominent in the foreground. Behind her, and filling the top-left two-thirds of the frame, is a screen recording of a mobile application interface, likely for a meal kit service like EveryPlate. The app displays various meal options with appetizing images, titles like 'Tangy Teriyaki Meatball Bowls' and 'Spicy Creamy Pork Spaghetti,' and navigation elements such as a 'View Menu' button. A red 'Unskip' button and a 'Skipped' notification related to a delivery date (SEP 17) are visible. A yellow text overlay bubble reads 'Less expensive than groceries?' The overall color palette is bright and clean with vibrant food images contrasted by the woman's warm brown clothing. The camera is static.
0:04unboxing meal kit A medium-wide shot captures the same young woman standing in a bright, modern kitchen. She is dressed in a warm brown zip-up hoodie and dark pants. Her dark, curly hair is styled naturally around her shoulders. She stands behind a pristine white marble-patterned countertop, excitedly opening a large, brown cardboard box prominently labeled 'Every Plate' in white text against a vibrant orange background. The box also features additional text stating 'DELICIOUS MEALS AT LESS-THAN-GROCERY-STORE PRICES.' The kitchen environment is clean and minimalistic, featuring light grey upper cabinets and a matching backsplash. Stainless steel appliances and a sink with a sleek gold-colored faucet are visible. Various kitchen items like a stand mixer, bowls, and decorative elements (jars of spices, a bowl of lemons) are neatly arranged on the shelves and counter. The lighting is bright and even, suggesting a well-lit space. She removes individually packaged ingredients, such as green zucchini and a bag of rice, from the box with a cheerful and engaged expression. The camera remains static, capturing the unboxing process from a slightly elevated eye-level perspective.
0:08carrot peeling b roll A close-up shot focuses on a pair of hands peeling a large, vibrant orange carrot over a bright blue cutting board. The hands have fair skin, and a silver vegetable peeler is actively removing strips of skin, which curl and accumulate on the board. The background is softly blurred, revealing parts of another person wearing a grey t-shirt and a glimpse of a kitchen countertop. A white knife with a black handle rests beside the cutting board. The lighting is bright and clear, effectively highlighting the vivid orange of the carrot and the delicate texture of the discarded peels. A yellow speech bubble with the text 'Delicious recipes every week' is overlaid at the top of the frame. The camera is static, providing a detailed view of the precise action of peeling.
0:09meatball prep b roll An overhead close-up shot captures the process of preparing meatballs. Multiple raw, perfectly rounded, pink meatballs are meticulously placed onto a silver baking sheet lined with parchment paper. A hand with neatly manicured nails is visible, carefully positioning the final meatball. Following this, the baking sheet is smoothly slid into a dark oven, with the top part of the oven door briefly visible as it opens. The meatballs are evenly spaced, indicating preparation for baking. The lighting is bright and direct, enhancing the texture of the raw meat. A yellow speech bubble with the text 'Delicious recipes every week' is overlaid at the top of the frame. The camera remains static, capturing the action from a direct overhead perspective.
0:11finished meatball bowls An overhead shot showcases two identical, dark grey bowls, each filled with a finished meal, likely a meatball bowl. Each bowl contains a base of white rice, several dark brown meatballs, a vibrant mix of shredded carrots, fresh cucumber slices, and is generously drizzled with a light pink sauce. A silver fork is prominently positioned in the foreground, ready for use. The bowls are arranged on a clean white marble-patterned countertop. In the background, slightly out of focus, another bowl containing what appears to be a fresh salad is visible. The lighting is bright and even, making the food look highly appetizing and vibrant. A black rectangular text overlay at the bottom reads 'It saves me so much time'. The camera is static.
0:12finished pasta dish An overhead close-up shot presents a visually appealing pasta dish served on a dark blue, round plate with a subtle, textured rim. The pasta, resembling spaghetti or linguine, is coated in a creamy, light-colored sauce, generously mixed with green vegetables (possibly zucchini or asparagus) and finely chopped herbs. Red pepper flakes are lightly sprinkled on top, adding a touch of color and spice. Two bright yellow lemon wedges are elegantly placed on the side of the pasta as a garnish, adding a fresh contrast. The plate is positioned centrally on a warm, light brown wooden surface. The lighting is soft but bright, subtly emphasizing the freshness and vibrant colors of the ingredients. A black rectangular text overlay at the bottom reads 'It saves me so much time and money.'. The camera is static.
0:13finished steak dish An overhead close-up shot vividly displays a cooked steak meal presented on a white, slightly textured round plate. The central focus is a perfectly sliced, medium-rare steak, arranged neatly with a small pat of herb butter gently melting on its surface. Accompanying the steak are ample portions of roasted broccoli florets, which show slight charring, and golden-brown diced roasted potatoes, adding a rustic element. The plate is strategically placed on a warm, light brown wooden surface. The lighting is bright and inviting, meticulously showcasing the diverse textures and rich colors of each component of the perfectly prepared meal. A black rectangular text overlay at the bottom reads 'The recipes are easy to follow, and I'. The camera is static.
0:14finished chicken dish An overhead close-up shot of a white, round plate presenting a meal featuring sliced grilled chicken breast atop a fluffy bed of white rice, accompanied by a generous serving of glazed roasted carrots. The chicken breast exhibits a visible sear and is lightly drizzled with a delicate red sauce. The carrots are a vibrant orange, appearing slightly caramelized and tender. The plate rests on a warm, light brown wooden surface. The lighting is bright and warm, effectively accentuating the appealing colors and the professional preparation of the food. A yellow text overlay bubble at the top of the frame reads 'Easy-to-prepare recipes under 30 mins'. A black rectangular text overlay at the bottom reads 'don't have to search all over the store for'. The camera is static.
0:15finished salmon dish An overhead close-up shot masterfully presents a glazed salmon fillet resting on a bed of white rice, served on a white, round plate. The salmon is meticulously topped with sesame seeds and appears to be coated in a shimmering, sweet and savory glaze. Complementing the salmon are roasted zucchini slices and carrots, adding vibrant green and orange colors and fresh textures. Two fresh lime wedges are carefully placed on the side as a garnish, offering a touch of citrus. The plate is positioned on a warm, light brown wooden surface. The lighting is consistently bright and clear, making the food look exceptionally fresh and appealing. A yellow text overlay bubble at the top of the frame reads 'Easy-to-prepare recipes under 30 mins'. A black rectangular text overlay at the bottom reads 'ingredients.'. The camera is static.
0:17finished burger dish An overhead close-up shot vividly features a classic burger and coleslaw presented on a white, fluted round plate. The burger is a cheeseburger, complete with melted yellow cheese, vibrant red onion, and a fresh leafy green, all nestled within a perfectly toasted brioche bun. Beside the burger, a generous portion of colorful coleslaw, made with a mix of red and green cabbage and shredded carrots, provides a crisp and fresh contrast. The plate rests on a warm, light brown wooden surface. The lighting is bright and clean, making the dish look incredibly enticing and ready to eat. A yellow text overlay bubble at the top of the frame reads 'Easy-to-prepare recipes under 30 mins'. The camera is static.
0:17woman eating testimonial A medium shot frames the young woman from previous scenes, wearing the same casual brown zip-up sweater, standing in the modern kitchen. She holds a dark blue bowl in her left hand and a fork in her right, actively eating a spoonful of food while maintaining direct eye contact with the camera. Her facial expression is positive and deeply satisfied, conveying genuine enjoyment of the meal. In the background, the light grey kitchen cabinets, the white marble-patterned countertop, and various kitchen appliances and decorative elements are visible, providing context though slightly out of focus. The lighting is consistent with the earlier unboxing scene, appearing bright and evenly distributed. A black rectangular text overlay at the bottom reads 'EveryPlate lives up to the'. The camera is static.
0:18offer call to action An overhead shot magnificently displays an array of three finished meal plates on a warm, light brown wooden surface. The plates contain various appealing meals seen previously in the video: a burger with coleslaw, a sliced steak with roasted broccoli and potatoes, and a glazed salmon fillet with zucchini and carrots. The plates are artfully arranged to fill the frame, creating an abundant and highly appetizing display of diverse food options. The lighting is bright and natural-looking, impeccably enhancing the food's visual appeal and vibrant colors. Overlaid prominently in the center of the screen is a bright orange text box with the offer details: '$2.99 on first box + 10% off for a month *OFFER VARIES BY PLAN'. Below this, two more black rectangular text overlays appear sequentially: 'hype. Don't believe me? Try it for yourself and save' and 'on your first box and month.' The camera remains static, drawing focus to both the delicious spread of meals and the compelling call-to-action offer.
