0:00host presenting meal board A medium shot captures a young woman seated at a rustic wooden table, speaking directly to the camera with an engaging smile. In front of her is a large, rectangular wooden platter, meticulously arranged with various cooked and fresh food items. These include golden roasted potatoes, vibrant green broccoli, thinly sliced red apples, and succulent grilled chicken strips. A small, light-colored ceramic bowl holding a creamy dip sits centrally on the platter. To her right, a clear stemmed glass containing white wine is visible. The background, softly blurred, suggests a cozy home interior with light-colored walls and a dark ceiling fan, providing a warm, inviting ambiance. The natural lighting highlights the freshness of the food and the woman's friendly expression.
0:04hands holding recipe card and ingredients A close-up, slightly angled shot focuses on a person's hands holding an "EveryPlate" recipe card. The card is vibrant, showcasing a mouth-watering image of a "DIJON BUTTER STEAK" meal complete with green beans and rosemary potatoes, and clearly displays the brand name and meal title. The hands are positioned over a black and white checkered cutting board, which is surrounded by fresh, raw ingredients: several small yellow potatoes, a couple of reddish-purple shallots, a sprig of green rosemary, and a stick of butter wrapped in paper. In the blurred background, a glass bottle of olive oil and a white kitchen surface are visible, all under bright, clean kitchen lighting.
0:07setting oven temperature A focused close-up shot captures a female hand interacting with the sleek digital control panel of a stainless steel Samsung oven. The hand, adorned with a silver ring and neat pink nail polish, is seen pressing the illuminated touchscreen buttons to set the oven temperature to '450°'. The modern, reflective surface of the oven contrasts with the textured gray and white mosaic tile backsplash in the background. To the left, a distinctive black and white checkered tea kettle with a red finial adds a decorative touch on the stovetop. The scene emphasizes the ease of following cooking instructions in a contemporary kitchen setting.
0:10washing green beans A tight, slightly overhead close-up shows vibrant green beans being thoroughly rinsed under a stream of clear water. The beans are nestled within a bright pink, collapsible colander, which is placed inside a large, gleaming stainless steel kitchen sink. A modern black pull-down faucet directs the water precisely onto the vegetables, creating gentle splashes. The background reveals a continuation of the stylish gray and white mosaic tile backsplash, maintaining a consistent kitchen aesthetic. The scene conveys freshness and the initial steps of preparing healthy ingredients.
An overhead shot provides a clear view of female hands meticulously dicing raw yellow potatoes on a distinct black and white checkered cutting board. On the left side of the board, several whole, unpeeled potatoes are visible, while the rest are in various stages of being cut. The potatoes are first quartered and then precisely chopped into smaller, uniform cubes, creating neat piles of yellow pieces. A sharp silver chef's knife is wielded with confidence and accuracy. The surrounding surface is a clean, bright white kitchen counter, ensuring full focus on the food preparation. The scene highlights efficiency and careful ingredient handling.
This overhead shot focuses on female hands expertly dicing small, purple shallots on the same distinctive black and white checkered cutting board. Tiny, finely minced pieces of shallot are visible scattered across the board, demonstrating the meticulous preparation of ingredients. A silver chef's knife is used with precision by the hands, suggesting careful culinary technique. The background consists of a clean, bright white kitchen counter, maintaining a neat and organized cooking environment. The scene emphasizes the detailed steps involved in preparing a meal.
0:16drizzling oil on potatoes An overhead shot captures a female hand gracefully drizzling olive oil from a bottle over a baking sheet filled with uniformly diced yellow potatoes. The potatoes are spread in a single layer, exhibiting their bright yellow color. The golden-green olive oil creates shiny streaks and small puddles on the dark metal baking sheet. The sheet rests on a modern black induction stovetop, part of a sleek stainless steel kitchen range. The background includes the elegant gray and white mosaic tile backsplash, completing the contemporary kitchen aesthetic. The scene implies preparation for roasting, enhancing the potatoes' flavor.
An overhead shot showcases a female hand meticulously spreading a creamy, yellowish, herb-infused butter mixture over two thick, cooked steak portions. The steak is sliced, revealing a perfectly medium-rare, reddish-pink interior, indicative of juicy tenderness. The butter is applied using a small, delicate spatula. The preparation takes place on the familiar black and white checkered cutting board. In the softly blurred background, a glass bottle of olive oil and a roll of white paper towels are faintly visible, maintaining a realistic kitchen context. This step suggests enhancing the flavor and moisture of the steak before serving.
0:21plated meal zoom out An overhead shot reveals a beautifully arranged meal on a round plate with a distinctive black and white patterned rim. The plate holds several succulent slices of medium-rare steak, glistening with melted herb butter, accompanied by a generous portion of perfectly roasted green beans and a scattering of golden-brown, crispy roasted potatoes. The composition is aesthetically pleasing, emphasizing the freshness and quality of the cooked ingredients. The background is a clean, bright white marble-like kitchen counter, providing a minimalist and elegant setting. The camera executes a slow, deliberate zoom out, gradually revealing the full presentation of the meal.
0:23plated meal closer view This scene provides a closer overhead view of the exquisitely plated meal, continuing the gentle zoom-out from the previous shot. The camera lingers on the intricate details of the food: the tender, pink interior of the sliced steak enhanced by rich herb butter, the slight char and vibrant green of the roasted beans, and the crispy, golden-brown texture of the roasted potatoes. The black and white patterned rim of the plate frames the culinary presentation, set against a pristine white marble-like kitchen counter. The focused shot emphasizes the appetizing textures and colors, inviting the viewer to appreciate the meal's appeal.
0:26dipping bread into sauce with offer A very close-up shot focuses on a female hand dipping a piece of rustic, toasted bread into a small, light-colored ceramic bowl of creamy, pale yellow sauce. This bowl is centrally placed on a large wooden food platter, which is abundantly filled with various items including roasted potatoes, green broccoli, vibrant red apple slices, and grilled chicken strips. In the softly blurred background, a clear stemmed glass of white wine adds a touch of elegance. Simultaneously, a prominent white text overlay appears on the screen, displaying an enticing offer: 'Get $2.99/meal on your first box + 10% off for a month', followed by a smaller disclaimer text. The scene combines visual appeal with a clear call to action.
0:28end card with offer The scene transitions to a solid black screen, acting as a clean and direct end card. Centered on this black background is white text presenting a clear promotional offer: 'Get $2.99/meal on your first box + 10% off for a month'. Below this main offer, a smaller line of text serves as a disclaimer: '*Offer applied as discount on first box, varies by plan'. The stark contrast of white text on black ensures maximum readability and attention to the call to action, concluding the video with a direct marketing message.
