0:00hallway with boxes The camera is positioned looking down a short, carpeted hallway into the entrance of an apartment. The walls are painted in a muted, dark grey tone, with a closed wooden door visible at the end of the hall. In the foreground, partially obscured by a white door frame on the right, is a red fire extinguisher mounted on the wall. Two large, orange "EveryPlate" cardboard boxes are stacked directly in the center of the frame, near the apartment entrance. The top box prominently displays the "EveryPlate" logo and text that reads "Delicious meals at less-than-grocery-store prices". The lighting is ambient and appears to be from inside the apartment, casting a soft glow on the boxes. The overall color palette is neutral with the bright orange boxes as a focal point. Bold white text with an orange highlight reads "I WANT TO COOK" in the upper-middle of the frame.
0:01woman entering with boxes The camera is positioned from inside an apartment, looking towards the doorway where a young woman is entering. She is leaning over the two stacked "EveryPlate" cardboard boxes, reaching down towards them with both hands. Her face, framed by long, dark wavy hair, shows a slight grimace or effort as she interacts with the boxes. The background reveals a bright living space with light-colored walls and a ceiling fan, suggesting an open-concept layout. A bright light source, possibly from a window, creates a strong highlight near the top left of the frame. The lighting is natural and bright, illuminating the woman and the boxes. Bold white text with an orange highlight reads "BUYING A BUNCH OF" across her chest.
0:02carrying box to kitchen The camera follows the young woman from behind as she carries one of the large orange "EveryPlate" cardboard boxes into a modern kitchen area. She is holding the box with both hands, positioned to her left side. The kitchen features dark cabinetry, light granite countertops, and stainless steel appliances, including a large refrigerator and a microwave above the stove. In the background, a cat tree with multiple levels is visible near a window, adding a domestic touch. The lighting is bright and even, indicating daytime. The apartment appears tidy and well-maintained. Bold white text with an orange highlight reads "INGREDIENTS FOR ONE MEAL" across her lower back.
0:03opening the box cutter A close-up shot focuses on the hands of the young woman as she carefully uses a bright orange box cutter to open the "EveryPlate" cardboard box. The box rests on a speckled granite kitchen countertop. Her fingers are visible, wearing rings on some fingers, guiding the cutter along the sealed tape. The top flaps of the box are slightly open, hinting at the contents within. The lighting is direct and bright, highlighting the texture of the cardboard and the granite. Bold white text with an orange highlight reads "THAT I'LL NEVER USE" over the box.
0:04revealing box contents The camera provides an overhead, close-up view as the young woman fully opens the "EveryPlate" box, revealing its interior. Inside, several items are visible: a brown paper bag, an informational recipe card with a meal image (possibly "Sticky-Sweet Broccoli & Tofu Bowls"), and various vacuum-sealed packages of ingredients, some of which are meats. The box's inner flap also displays promotional text related to "Delicious Meals at less-than-grocery-store prices." The kitchen countertop, a speckled granite, is visible around the box. Bright, even lighting illuminates the scene. Bold white text with an orange highlight reads "AGAIN JUST FEELS LIKE" across the top opening of the box.
The scene focuses on the woman's hands as she extracts a plastic bag filled with leafy green vegetables from the "EveryPlate" box and transfers it into a larger, empty brown paper bag on the speckled granite countertop. The contents of the box, including more packaged ingredients and a recipe card, are visible in the background, along with other meal kit components spread across the counter. The kitchen setting suggests a domestic environment. Bright, overhead lighting illuminates the preparation area. Bold white text with an orange highlight reads "WASTED MONEY." in the upper left of the frame.
0:06arranging ingredients This shot shows the young woman standing in her kitchen, taking a red bell pepper from a brown paper bag and placing it onto the granite countertop. The counter is now adorned with a substantial array of "EveryPlate" ingredients, neatly organized in plastic bags and small containers. These include chopped vegetables, spices, and what appear to be individual meat portions. A large, partially visible "EveryPlate" box sits to the right, and dark kitchen cabinets line the background. The lighting is bright and even, highlighting the fresh ingredients. Bold white text with an orange highlight reads "SO I STARTED USING EVERYPLATE." in the upper left.
0:08showcasing all ingredients The young woman stands behind her kitchen counter, holding up an open "EveryPlate" box to the camera, showcasing its interior. Her expression is one of delighted surprise, her eyes wide and a smile on her face, as she gestures enthusiastically with her free hand towards the vast spread of fresh, pre-portioned ingredients covering the entire counter. These ingredients, including various vegetables, herbs, and packaged meats, are neatly arranged in individual clear plastic bags and containers. In the background, a stainless steel refrigerator reflects the kitchen's bright, overhead lighting. Dark kitchen cabinets are visible above the counter. Bold white text with an orange highlight reads "I DON'T KNOW HOW, BUT SOMEHOW, ALL OF THIS FIT INTO THIS BOX."
0:11showing recipe cards This scene features a close-up on a hand holding and displaying several "EveryPlate" recipe cards. The cards are brightly colored and feature appealing, high-quality photographs of cooked meals, such as "DIJON BUTTER STEAK," "STICKY-SWEET BROCCOLI & TOFU BOWLS," and "SMASHED CHICKEN DUMPLING TACOS." Each card includes detailed information about the meal, ingredients, and preparation steps. In the blurred background, the "EveryPlate" box and the spread of ingredients from the previous scene are still visible on the kitchen counter, hinting at the meal kit context. The lighting is bright and clear, emphasizing the visual appeal of the recipe cards. Bold white text with an orange highlight reads "IT'S A MEAL KIT THAT SHOWS UP WITH PRE-PORTIONED FRESH INGREDIENTS AND" over the cards.
0:14chopping cucumber The camera provides a close-up, slightly overhead shot of a person's hands efficiently chopping a green cucumber into small, uniform cubes on a white cutting board. The cucumber pieces are spread across the board, demonstrating precise knife skills. The cutting board rests on a speckled granite kitchen countertop. The lighting is bright and even, highlighting the fresh green color of the cucumber and the sharp blade of the chef's knife. The focus is entirely on the food preparation. Bold white text with an orange highlight reads "RECIPES ALREADY PLANNED," in the upper left.
This close-up, slightly overhead shot captures a person's hands meticulously chopping a pile of minced garlic or ginger on a white cutting board. The finely chopped pieces are gathered together in a small mound, demonstrating preparation for cooking. Below this, a section of previously chopped green cucumber cubes is visible, indicating a sequence of ingredient preparation. The cutting board sits on a speckled granite kitchen countertop. Bright, direct lighting illuminates the detailed texture of the chopped ingredients. Bold white text with an orange highlight reads "WHICH IS SO CONVENIENT." in the upper left.
0:18woman chopping vegetables The young woman is shown in a medium shot, standing behind her kitchen counter, diligently chopping green onions and cucumbers on a white cutting board. She is focused on her task, looking down at the ingredients. Her posture is slightly bent forward, indicating engagement in the cooking process. In the background, the stainless steel refrigerator and dark kitchen cabinets are visible, grounding the scene in a domestic kitchen setting. The lighting is bright and even, illuminating her actions and the fresh ingredients. Bold white text with an orange highlight reads "I CHOOSE MY MEALS AHEAD OF TIME." above her.
0:19adding ingredients to bowl A close-up shot from an overhead perspective captures hands adding chopped ingredients, possibly garlic or ginger, into a large, white mixing bowl. A small amount of cooking oil or butter is already visible at the bottom of the bowl. In the background, a warm, flickering candlelight from an amber-colored jar candle creates a cozy atmosphere. The kitchen counter, a speckled granite, is visible around the bowl. The lighting is warm and inviting, especially with the candle's glow. Bold white text with an orange highlight reads "EVERYTHING'S MEASURED," in the upper left.
0:20woman stirring at stove The young woman is seen from behind, standing at a kitchen stove, stirring contents in a large, white pan or bowl with a light-colored spatula. The stove is black with silver knobs and a digital display. Above the stove, a stainless steel microwave is integrated into the dark cabinetry. A light-colored towel hangs from the oven handle. The kitchen appears clean and modern. The lighting is bright and overhead, casting a soft glow on the cooking activity. Bold white text with an orange highlight reads "AND DINNER'S ON THE" across her back.
0:22stirring dark sauce A close-up shot focuses on a white mixing bowl where a dark, rich sauce is being stirred with a light blue spatula. The sauce has a glossy texture and contains small pieces of chopped ingredients, likely herbs or spices. Bubbles are visible in the sauce, indicating it is hot and actively cooking. In the background, an amber-colored jar candle with a flickering flame adds a warm, cozy light, contrasting with the primary bright overhead lighting. The speckled granite countertop is visible around the bowl. Bold white text with an orange highlight reads "THIRTY MINUTES OR LESS." in the upper right.
0:23cooking tortilla and meat A close-up shot provides an overhead view of a tortilla with ground meat cooking in a white pan. The meat is pressed onto the tortilla, sizzling slightly, and appears to be browning. A small amount of cooking oil is visible around the edges of the tortilla in the pan. The pan is clean and modern. The lighting is bright and even, highlighting the cooking process and the texture of the meat and tortilla. Bold white text with an orange highlight reads "IT'S AFFORDABLE," in the upper left.
0:24plating tacos and rice This overhead, close-up shot showcases two perfectly plated meals on white dishes. Each plate features two tacos, made with flatbreads, topped with ground meat, diced green cucumbers, and chopped green onions. Beside the tacos, a generous portion of fluffy white rice is served. A hand enters the frame from the right, using a spoon to drizzle a glossy, dark sauce over one of the tacos, adding a final touch. The lighting is bright and natural, coming from the side, creating soft shadows and highlighting the freshness and vibrant colors of the food. The overall impression is one of a delicious, ready-to-eat meal. Bold white text with an orange highlight reads "EASY, AND HONESTLY," in the upper left.
0:27woman eating taco The young woman is shown in a medium shot, standing behind her kitchen counter, actively eating one of the prepared tacos. She holds the taco delicately in both hands and brings it to her mouth, taking a bite. Her eyes are lowered, focused on the food, and her expression is one of contentment. On the counter in front of her, the other plate with the remaining tacos and rice is visible. The stainless steel refrigerator and dark cabinets form the background. The lighting is bright and even. Bold white text with an orange highlight reads "JUST ONE LESS THING I HAVE TO THINK ABOUT" above her.
0:29woman gesturing satisfied The young woman is in a medium shot, positioned behind her kitchen counter, having just finished eating. She places the remnants of her taco onto the plate and then gestures openly with both hands, palms facing upwards, as if emphasizing a point. Her face beams with a wide, bright smile, and her eyes are looking directly or slightly above the camera, engaging with the viewer. The prepared tacos and rice are still on the counter in front of her. The stainless steel refrigerator and dark cabinets remain in the background. The lighting is bright and consistent. Bold white text with an orange highlight reads "DURING MY BUSY WEEK." above her.
0:31woman with everyplate box The young woman stands behind her kitchen counter, holding up an open "EveryPlate" cardboard box, similar to an earlier shot, but now with a triumphant and joyful expression. She is smiling broadly and looking directly at the camera, showcasing the brand. The stainless steel refrigerator and dark kitchen cabinets are in the background, and the meal plates are still visible on the counter, reinforcing the product's outcome. The lighting is bright and even. This scene serves as a clear endorsement and re-emphasis of the brand. No new text overlay, though the previous text might linger or just have faded.
0:32final offer with food This is a bright, close-up, slightly overhead shot focusing on one of the completed taco meals on a white plate. The taco is topped with ground meat, diced green cucumbers, and chopped green onions, with white rice served alongside. In the background, slightly blurred, another plate and an "EveryPlate" recipe card are visible. The lighting is strong and natural, coming from the side, creating subtle highlights and shadows on the food. A prominent white text overlay advertises a special offer: "Get $2.99/meal on first box + 10% off for a month" with a smaller disclaimer "*Offer applied as discount on first box, varies by plan" below it. This scene functions as a clear call to action and offer highlight, visually connecting the delicious food to the appealing price.
