0:00woman styling curly hair
A medium shot of a young Black woman from the chest up, facing forward with a slight upward gaze. She has voluminous, dark brown curly hair that is styled and appears moisturized. Her hands are raised to the sides of her head, gently touching her curls, as if fluffing or adjusting them. She wears a black long-sleeved top with a scoop neck and a subtle gold necklace with a small pendant. Gold hoop earrings are visible, and she has a gold bracelet on her right wrist. Her makeup features rosy pink blush on her cheeks, defined eyebrows, long eyelashes, and glossy pink lips. The lighting is soft and even, suggesting natural light from the front, creating a warm and bright atmosphere. The background is a brightly lit, minimalist room with a light gray wall and a glimpse of a light-colored furniture piece to her right.
0:02woman showcasing hair profile
A medium shot of the same young Black woman, now turning her head to the left to showcase the side profile of her dark, curly hair. Her left hand is raised to lightly touch the back of her head, while her right arm is slightly out of frame. The camera is positioned slightly below her eye level, looking up. Her makeup remains consistent with rosy blush and glossy lips. The background is a brightly lit, minimalist room with a light gray wall, with a white door and a mirror archway visible in the distance, indicating an indoor setting like a bedroom or bathroom. Soft, natural light illuminates her from the front and right, creating subtle shadows and highlights on her face and hair.
0:04woman with voluminous hair holding product
A medium shot of the young Black woman from the chest up, facing the camera with a playful expression. Her hair is now styled in a much larger, more voluminous, and slightly frizzier afro, contrasting with the previous defined curls, indicating a transition stage of hair care. She holds a white, cylindrical product container between her hands, which are positioned near her chest. Initially, she holds the container with a theatrical, almost magical gesture, with fingers splayed, then settles into a pose holding the product more clearly. Her makeup is consistent with rosy blush and glossy lips. The background is a brightly lit, minimalist room, likely a bedroom or dressing area, with a flat-screen TV mounted on the wall to the left and a light-colored dresser visible. The lighting is bright and even, highlighting the volume of her hair.
0:06product close up on textured surface
A top-down close-up shot of a white, cylindrical OLAPLEX 'Rich Hydration Mask' container being held by a hand with light pink iridescent nails. The label is clearly visible, with 'OLAPLEX' in large black letters and 'RICH HYDRATION MASK' below it. The product description 'MEDIUM TO THICK OR DRY HAIR' is also legible. The background is a light brown textured blanket or fabric, possibly on a bed, providing a soft, cozy context. The lighting is bright and natural, casting subtle shadows and highlighting the product details. The color palette is muted, featuring the white product, brown background, and the pink nails, creating a clean and appealing aesthetic.
0:07woman in bathrobe preparing hair
A medium shot of the young Black woman from the chest up, wearing a white waffle-knit bathrobe. Her dark curly hair is now damp and pulled back, revealing a clean, defined hairline. She is looking slightly off-camera with a thoughtful expression. Her hands are raised to the sides of her head, as if gathering her hair or preparing to apply a product. She maintains her rosy blush, defined eyebrows, and glossy pink lips. The background is a brightly lit, minimalist room, consistent with previous scenes, featuring a white door and a glimpse of a mirror with an arched frame. Soft, natural light illuminates her, creating a fresh and clean aesthetic.
0:09opening product close up
A close-up shot focusing on the hands of the young Black woman as she opens the white OLAPLEX 'Rich Hydration Mask' container. Her hands, with light pink iridescent nails, are carefully removing the lid, revealing the white, creamy texture of the hair mask inside. The product name 'OLAPLEX' is clearly visible on the container. The background is blurred, showing the same white waffle-knit bathrobe she is wearing, providing context. The lighting is bright and even, highlighting the product and the action.
0:10applying hair mask to sections
A series of medium shots show the young Black woman in a white waffle-knit bathrobe, applying the white hair mask to her dark, damp curly hair. The camera maintains a consistent eye-level perspective. She works with sections of her hair, carefully coating each strand with the white product, demonstrating thorough application. In one shot, she runs her fingers through a section of hair, showing the product distributing. Sunlight streams in from the right, casting horizontal striped shadows across her face and the background, adding dynamic visual interest. Her expression alternates between focused and a slight smile. The background is the same minimalist room, with a white door and an arched mirror visible.
0:15braiding hair with mask
A series of medium shots showing the young Black woman in a white waffle-knit bathrobe, continuing to apply the white hair mask to her dark, damp curly hair and then braiding sections. The camera remains at eye-level, capturing her process. She takes individual sections of her hair, applies more product, and then neatly braids them, ensuring even distribution and coverage. The braids are visibly coated with the white mask. Sunlight continues to stream in from the right, creating striking horizontal striped shadows across her face and on the wall behind her. Her expressions are mostly smiling and satisfied, showing confidence in the product. The background remains the bright, minimalist room with a white door and arched mirror.
0:22securing hair with clips
A medium shot of the young Black woman from behind, showing her securing her braided, product-coated hair with red claw clips at the back of her head. Her arms are raised, and her hands are visible as she manipulates the clips. Her white waffle-knit bathrobe is prominently displayed. The background is a bright, minimalist room, showing a white door to the left and a light-colored wall. The lighting is soft and even, highlighting the texture of her hair and the white product. This shot emphasizes the practical steps of using the hair mask.
0:24woman smiling with secured hair
A medium shot of the young Black woman, now facing the camera with a wide, radiant smile. Her dark, damp hair is neatly pulled back and secured at the crown with red clips, which are not clearly visible from this angle. She wears the white waffle-knit bathrobe. Her makeup, with rosy blush and glossy pink lips, enhances her cheerful expression. The background is the familiar bright, minimalist room with a white door and an arched mirror. Sunlight still creates subtle shadows, though less pronounced than before. The overall mood is positive and satisfied.
0:25rinsing hair in shower
A medium shot of the young Black woman from the chest up, in a shower setting. She is wearing a light-colored (possibly beige or white) swimsuit or top, revealing her bare shoulders. Her back is slightly turned to the camera, and her head is tilted back as she rinses her dark, curly hair under a showerhead she holds with her right hand. Water streams down her hair, which appears to be becoming more defined and clumped together as the product washes out. Her profile is visible, showing a soft smile. The background is a clean white tiled shower wall, and the lighting is bright and even, emphasizing the cleansing process.
0:27close up hair rinsing and detangling
A close-up shot focusing on the young Black woman's wet, dark curly hair as it is being rinsed. The camera is positioned behind and slightly to her side. Her hands, or a comb held by her hands, are visible running through the hair under the water stream. The hair is clearly detangled and forming defined clumps, showcasing the effect of the mask. Water cascades down the strands. The background is a blurred white tiled shower wall. The lighting is bright and functional, highlighting the wet texture and improved manageability of the hair.
0:29combing hair under shower
A medium shot of the young Black woman from behind, in the shower. She holds a black showerhead with her left hand, directing water onto her dark, curly hair. With her right hand, she uses a mint green wide-tooth comb to gently comb through her wet, detangled hair. The hair is sleek and straight under the comb's path, highlighting its improved texture and manageability. She is wearing a light-colored swimsuit or top, and the background is a white tiled shower wall. The lighting is bright and clean, emphasizing the hair care process.
0:30styled curly hair reveal
A medium shot of the young Black woman from the chest up, facing forward with a warm smile. Her dark, curly hair is now fully styled, appearing bouncy, voluminous, and shiny with well-defined curls, a significant improvement from the initial state in scene 3. She gently touches her hair with her hands, showcasing its texture and health. She is back in the black long-sleeved top and gold accessories. The background is the same brightly lit, minimalist room with a light gray wall and a dresser. Soft, natural light illuminates her, emphasizing the vibrancy of her hair.
0:32showcasing healthy hair from side
A medium shot of the young Black woman, turning her head gracefully to the left to show off the movement and bounce of her newly styled, shiny dark curly hair. Her right hand is raised, gently running through the top section of her hair, further emphasizing its softness and health. She is wearing the black long-sleeved top and gold accessories. Her profile is visible, and she looks upwards with a serene expression. The background is the same brightly lit, minimalist room, providing a clean canvas for her presentation. The lighting is soft and flattering, highlighting the luster of her curls.
0:33final product reveal with styled hair
A medium shot of the young Black woman, facing the camera with a bright, confident smile. Her beautifully styled, voluminous, and shiny dark curly hair frames her face. She holds the white OLAPLEX 'Rich Hydration Mask' container in her left hand, positioned near her chest, presenting it as the key to her hair's transformation. Her right hand is raised to her hair, subtly emphasizing its texture. She wears the black long-sleeved top and gold accessories. The background is the same brightly lit, minimalist room. Soft, natural light illuminates her, creating a positive and convincing final product endorsement.