0:00intro problem setup The scene opens with a medium close-up shot of a young woman with vibrant, voluminous red curly hair, looking directly at the camera. She wears black rectangular glasses and a delicate gold septum ring. Her expression shifts from a slightly open-mouthed, wide-eyed surprise to a wide, cheerful smile, revealing white teeth with braces on the bottom set. She has light makeup, including subtle blush and lip gloss. She is wearing a simple black spaghetti strap top. Her hands are up near her head, gently touching and fluffing her hair, emphasizing its volume and texture. The background is a brightly lit, clean white wall, with a partial view of a white door frame on the right. The lighting is soft and even, highlighting her face and hair without harsh shadows. The overall mood is playful and engaging.
0:03product reveal expression This scene is a medium close-up of the same young woman, brightly lit against a white background. She holds a white jar of 'OLAPLEX Weightless Nourishing Mask' in her right hand, presenting it prominently to the camera. Her facial expressions are highly animated, transitioning from a wide, almost exaggerated smile with her tongue playfully sticking out, to a more serious, slightly concerned look, and then back to an enthusiastic, wide-eyed gaze, making a 'thumbs up' gesture. Her red curly hair is still voluminous and eye-catching. She wears the same black spaghetti strap top, black glasses, and gold septum ring. The lighting remains soft and bright, emphasizing the product and her expressions. The background is a clean white wall with part of a doorframe visible. The overall atmosphere is energetic and demonstrative.
0:07hair wash shower behind The scene shows an over-the-shoulder medium shot of the woman from behind, standing in a shower. Her back is partially visible, with water cascading over her shoulders and back. She is wearing a black bra with thin straps. Her dark red curly hair is wet and slicked down, with white shampoo or conditioner lather visibly being worked into her scalp and strands by her hands. The background consists of clean white subway tiles, creating a sterile and bright environment. The lighting is bright and direct, typical of a bathroom, creating highlights on the wet skin and hair. Her hands are actively massaging her scalp and hair. The action suggests a deep cleansing or conditioning process.
0:10outdoor snow scene This is a close-up shot of the woman outdoors during a snowfall, filmed from a slightly elevated, handheld perspective, giving it a raw, vlogger-style feel. She is bundled in a black puffer jacket with a high collar, which she holds up to her face, conveying a sense of being cold. Her vibrant red curly hair is dusted with white snowflakes. The background features a brick wall, partially blurred by the falling snow, and hints of distant buildings, suggesting an urban environment. Her expression is a mix of discomfort and a slight playful grimace, emphasizing the harsh winter conditions. The lighting is soft and diffused due to the overcast snowy weather. The camera has a slight movement, typical of handheld footage, adding to the authenticity.
0:13hair wash side profile shower A medium close-up from the side-rear of the woman in the shower, similar to a previous scene but offering a clear profile view. Her dark red hair is wet, and white lather is being worked into it. Her left hand is visible, massaging her scalp and hair. Water streams down her back and shoulders, which are bare except for the black bra straps. Her face is in profile, looking slightly downwards with a serene or focused expression. The background is composed of white subway tiles. The lighting is bright and even, highlighting the wetness of her hair and skin. The scene emphasizes the process of shampooing or conditioning, with a calm, focused action.
0:15product jar close up This scene features a close-up shot focusing on the white Olaplex product jar. A pair of hands, with long, light-colored manicured nails, holds the jar. The hands rotate the jar slightly, allowing the viewer to clearly read the 'OLAPLEX WEIGHTLESS NOURISHING MASK' label. The background is a slightly blurred white tiled wall, typical of a bathroom. The lighting is bright and even, ensuring all text on the product is legible. The attention is entirely on the product, emphasizing its details and branding.
0:18product scoop hands close up A very tight close-up shot focuses on a pair of hands. One hand holds the open white Olaplex jar, which contains a creamy, off-white product. The other hand, with light-colored manicured nails, scoops a generous amount of the product out of the jar. The texture of the product is clearly visible. The background is a soft, out-of-focus white tiled wall. The lighting is bright and even, providing clear visibility of the product and the action of scooping. This shot emphasizes the product's consistency and the act of preparation for use.
0:19product application shower An over-the-shoulder medium shot of the woman from behind in the shower, similar to previous scenes, but now she is applying the creamy Olaplex product to her wet, dark red hair. Her hair is still slicked down from being wet, and her hands are working the white product into the strands, ensuring even distribution. Water continues to stream over her back and shoulders, which are visible in a black bra. The background is the familiar white subway tile of the shower. The lighting is bright and functional. This scene clearly demonstrates the application step of the hair mask, highlighting the product's use.
0:22hair drying towel wrap A medium close-up shot of the woman in a bathroom setting, looking into a mirror (implied, as she addresses the camera). She is wearing a light brown ribbed sleeveless top. Her hair, still wet, is wrapped in a light pink and white tie-dye towel, which she actively uses to dry her hair, rubbing it with both hands. Her expression initially appears a little tired or subdued, but then quickly shifts to a playful, slightly exaggerated grimace, suggesting the effort or relief of drying her hair. The background is a clean white wall with a partially visible white door frame and a glimpse of a light gray cabinet. The lighting is bright and even. This scene marks the transition from washing to drying, with a natural, relatable action.
0:24product reveal after wash This scene is a quick, dynamic medium close-up of the woman, who now wears a light brown ribbed sleeveless top. She holds the white Olaplex product jar up, obscuring her face for a brief moment, then lowers it to reveal her face and newly dried, still curly red hair. She shakes her head slightly, making her hair bounce. The background is a clean white wall with a door frame. The lighting is bright and even. This shot quickly transitions from the product to the visible results, acting as a mini 'before-after' moment, subtly hinting at the transformation.
0:26hair results demonstration A medium close-up of the woman, now showcasing her fully dried and styled red curly hair. Her hair is voluminous, shiny, and perfectly defined. She is wearing a light brown ribbed sleeveless top. She smiles confidently, touching her hair with her right hand to emphasize its texture and bounce. Her expression is bright and happy, conveying satisfaction with the results. The background is a clean white wall with a visible doorframe on the left. The lighting is soft, bright, and even, flattering her features and the vibrant color of her hair. The scene is a direct demonstration of the product's effectiveness, focusing on the visual transformation of her hair.
0:30final results call to action This is a dynamic medium close-up of the woman, focusing on her expressive face and voluminous red curly hair. She transitions through several playful and confident expressions: a wide, radiant smile, a direct gaze with a slight head tilt, a side profile where she touches her hair, and finally, a charming kissy face with her hand under her chin. Her hair is bouncy and perfectly styled, showcasing the desired outcome of the product. She wears a light brown ribbed sleeveless top, a gold septum ring, and gold hoop earrings. The background is a simple white wall, brightly and evenly lit. The camera maintains a static position, allowing her engaging personality and the hair results to be the main focus. The overall tone is joyful and persuasive.
