The scene opens with a medium close-up shot of a young adult woman wearing dark rectangular sunglasses. Her disheveled dark hair is tied up in a messy bun. She holds a large, folded newspaper titled 'GREAT OLAPLEX' with bold, black sans-serif font, obscuring most of her face, with only her sunglasses, forehead, and messy hair visible above the paper. The newspaper also features an image of a woman with curly hair. The background is a brightly lit, neutral-toned room, possibly a bedroom, with a blurry light-colored wall and a glimpse of a closet door. The lighting is soft and even, suggesting indoor natural light. The camera is static, focusing on the woman and the newspaper. She is in the process of lowering the newspaper.
0:01problem setup talking head The scene transitions to a medium close-up of the young adult woman from the previous scene. She is now holding the newspaper lower, revealing her entire face, which shows a slightly frustrated and self-conscious expression. She is wearing dark rectangular sunglasses pushed up on her nose, slightly crooked. Her dark hair remains in a messy bun. She speaks directly to the camera, explaining her hair's condition. The background is a soft, light-colored wall with a hint of a lighter, off-white closet door on the right. The lighting is bright and even, highlighting her face. The color palette is muted, with her grey top and the light background. Her body language conveys slight discomfort about her hair.
0:06product reveal closeup A tight close-up shot focuses on a white, circular jar labeled 'OLAPLEX WEIGHTLESS NOURISHING MASK'. The jar is held by an unseen person's hand, positioned centrally in the frame. The background is blurred, showing a hint of the same neutral-toned room. The product label is clearly legible, featuring black and grey text on a white background, with details like 'FINE TO MEDIUM HAIR' and 'PATENTED TECHNOLOGY'. The lighting is soft and consistent, illuminating the product evenly. The camera remains static, emphasizing the product's details. The woman's voice continues in the background, describing the product's benefits.
0:12pre treatment reveal The scene returns to a medium close-up of the woman, who has now removed her sunglasses and placed them on top of her head, showing her bare face with a natural, unmade-up look. Her dark, messy hair is still in a bun, highlighting its unmanageable state. She looks directly at the camera with a determined expression, then subtly shakes her head and hair, giving a glimpse of her hair's pre-treatment texture. The background is the same neutral-toned room. The lighting remains soft and even. The camera is static. Her expression shifts from determination to a slight smile, as if ready to tackle her hair issue.
0:14opening product in shower A close-up shot focuses on a pair of hands opening the white 'OLAPLEX' jar against a bright white tiled shower wall. The hands, with medium skin tone, carefully unscrew the lid, revealing a thick, creamy, off-white product inside. A small dollop of the product is then scooped onto one palm, showing its rich, smooth texture. Water droplets are visible on the hands, suggesting a shower environment. The lighting is bright and clean, reflecting off the white tiles. The camera is static, providing a clear view of the product and its texture.
0:18applying mask to hair An overhead shot shows the back of a person with long, dark, wet, curly hair in a shower setting. The water droplets are visible on their shoulders and the white tiled wall. Their hands apply the white hair mask product, carefully working it through the strands of their dark, curly hair. The hair is visibly tangled and damp, and the mask is being massaged into it. A tattoo, possibly a cross or ornate design, is visible on the upper back/shoulder area. The lighting is bright and even, accentuating the texture of the wet hair and the white tiles. The color palette is dominated by the white tiles and the dark hair. The camera maintains a static position, focusing on the application process.
0:22post treatment talking head The scene cuts back to a medium close-up of the woman, now with her hair completely transformed. Her dark, curly hair is bouncy, voluminous, and well-defined, perfectly styled and free of frizz. She is wearing a dark green ribbed tank top, a change from her previous grey shirt, and has light makeup on, including a subtle blush and enhanced eyebrows. Her expression is radiant and confident, with a wide, happy smile as she talks directly to the camera, gesturing with her hands to show off her hair. A small, blurry cat is visible in the background on the bed. The background remains the neutral-toned room. The lighting is still soft and even, enhancing her refreshed appearance. The overall mood is cheerful and celebratory of the successful hair transformation.
0:28hair demonstration The scene continues with a medium close-up of the woman, showcasing her transformed, bouncy curly hair. She turns her head slightly to the side, then back to the camera, and runs her fingers through her curls, fluffing them up and demonstrating their volume and softness. Her expression is joyful and satisfied, with closed eyes for a moment as she savors the feel of her hair. The dark green ribbed tank top and light makeup are consistent. The background is the same neutral-toned room, with a glimpse of a light-colored bed on the right. The lighting is soft and natural. The camera is static, allowing the focus to remain on her hair's movement and texture. A subtle tattoo is visible on her right shoulder.
0:33call to action product The final scene is a medium close-up of the woman, holding the white 'OLAPLEX WEIGHTLESS NOURISHING MASK' jar in both hands at chest level. She smiles broadly and speaks directly to the camera, making eye contact, while gently gesturing with the product. Her transformed, bouncy curly hair is still prominent, framing her happy face. She is wearing the dark green ribbed tank top. The background is the familiar neutral-toned room. The lighting is bright and inviting. The camera remains static, emphasizing her endorsement of the product. The overall mood is positive and encouraging, clearly a call to action for viewers.
