0:00initial reaction and introduction A medium shot captures three individuals amidst a bustling outdoor nighttime event. In the foreground, slightly left of center, a male subject with curly dark hair and an open-front sleeveless shirt smiles and gazes towards the interviewer, whose arm and microphone are partially visible on the far left. To the central male's right, a female subject with long dark hair, clad in a vibrant floral bikini top and patterned pants, expresses intense excitement by raising her arms. A second male subject, with a beard and white t-shirt, is faintly visible behind the central male. The background is a blurred tapestry of crowds, distant bright lights, and suggestions of palm trees, evoking a lively festival or concert atmosphere. The illumination is predominantly artificial and warm, casting highlights on the subjects' features against the darker ambient surroundings. Dynamic text overlays read "They spotted us in public 👀👀" at the top, and "Oh my gosh!" as a caption.
0:03product reveal and excitement This medium shot presents a more direct interaction between the male interviewer, the female subject, and the partially visible male subject. The interviewer, now clearly visible with glasses and a maroon t-shirt, actively presents a bright orange Carpe deodorant stick, holding it in his right hand towards the camera, while positioning a black microphone in his left hand towards the female subject. The female subject's excitement is at its peak, with her arms dramatically raised, a wide, joyful smile dominating her face as she looks at the interviewer. The central male subject from the previous scene is visible to the left, slightly behind the female, smiling. The background remains the blurred, vibrant night event. Overlays include "They spotted us in public 👀👀" at the top, and dynamic captions such as "That's Coconut Vanilla!" and "Yes!!" appear with the dialogue.
0:07product application and reaction This medium shot transitions to focus on the male interviewer and the male subject in the white vest. The interviewer holds the microphone towards the male subject, and the bright orange Carpe deodorant stick is visible in the lower right foreground. The male subject, with a humorous and self-aware expression, is actively sniffing his own armpit, simulating a product demonstration. The female subject is also visible to the right, smiling warmly and looking at the interviewer, clearly amused by the interaction. The background remains a blurred, lively outdoor night event with ambient lights and indistinct figures. Text overlays continue with "They spotted us in public 👀👀" at the top, and dynamic captions such as "*sniffs*" and "That's Coconut Vanilla!" emphasize the moment.
0:10testimonial and offer introduction A medium close-up shot focuses on the female subject as she delivers a compelling testimonial, speaking directly into the black microphone held by the male interviewer. Her expression is bright and enthusiastic, and she uses expressive hand gestures to emphasize her points. The male interviewer stands to her right, holding the orange Carpe deodorant stick and listening attentively. The background remains a softly blurred nighttime crowd, providing context without distraction. A prominent graphic overlay is introduced at the top left, displaying "Up to 56% OFF free shipping" alongside stylized icons of three orange Carpe sticks, gift boxes, and a delivery truck, indicating a promotional offer. Text captions include "Last month...", "I subscribed and my world changed", and "Let's go!".
0:15problem agitation A medium close-up shot shows the female subject explaining her previous struggles with other deodorant products. Her facial expression is more serious, though still engaging, as she makes expressive hand gestures to convey her past difficulties. She looks directly at the interviewer, who stands to the right, holding the microphone and the Carpe product, listening intently and with a sympathetic demeanor. The commercial graphic overlay, detailing the "Up to 56% OFF free shipping" offer, remains consistently at the top. Dynamic text captions highlight her statements, including "What were you wearing before?", a censored mention of a "(competitor)", and her summary: "It was the sweat, the odor, and it didn't last long."
0:20benefit and confidence A medium close-up continues to feature the female subject, who has now shifted her demeanor to one of bright smiles and confident gestures as she articulates how Carpe has positively impacted her. The interviewer remains on the right, holding both the microphone and the Carpe product, fully engaged in the conversation and nodding in agreement. The persistent commercial graphic overlay, offering "Up to 56% OFF free shipping," is still displayed at the top. Text captions capture her sentiments: "How does Carpe make you feel?", "It makes me feel confident", and "and the fact that I don't have to double check every two seconds", highlighting the product's benefits.
0:25reward and reaction This medium close-up shot captures a pivotal moment where the interviewer surprises the female subject with a reward. The female subject's face explodes with immediate, wide-eyed surprise and excitement, her mouth wide open in a joyful exclamation as she holds up a glowing green rectangular object, likely a cash prize. The interviewer is visibly smiling, enjoying her genuine reaction. The persistent commercial graphic overlay, advertising "Up to 56% OFF free shipping," remains at the top of the frame. Text captions emphasize the moment, including "I'm gonna give $100 to you", and a large, exclamatory "AAAAAAAAAAAA" reflecting her extreme excitement.
0:29call to action group endorsement A medium shot captures the energetic interaction of the female subject, the male interviewer, and the male subject in the white vest, all enthusiastically engaging with the audience. The female subject is prominently speaking into the microphone, using urgent and persuasive hand gestures. The interviewer stands to her right, holding the orange Carpe deodorant, looking directly at the camera and gesturing with his free hand to emphasize his points. The male subject is positioned to the female's left, also looking towards the camera with a supportive smile, reinforcing the group's message. The commercial graphic overlay, showcasing the "Up to 56% OFF free shipping" offer, remains fixed at the top. Text captions dynamically display their call to action: "Get it right now, like", "You guys can't stink anymore, it's 2026!", and "It's 2026".
0:35final call to action and enthusiasm The final medium shot showcases the three subjects in a collective, enthusiastic appeal. The interviewer is positioned more centrally, emphatically reinforcing the product's benefits and the call to action. The female subject, speaking into the microphone, continues her energetic endorsement, while the male subject from the initial scene stands to her left, maintaining eye contact with the camera. The interviewer holds the Carpe product, speaks directly to the camera, and uses dynamic hand gestures to drive home the message. All three individuals convey a strong sense of positivity, confidence, and excitement. The commercial graphic overlay, detailing the "Up to 56% OFF free shipping" offer, remains a constant visual element at the top. Text captions flash across the screen, including "Stop being sweaty!", "Stop being smelly", "Click that link below", "Smell better. Do better", "Get it for 56% off", and "Stay dry out there", culminating in the female subject's joyful "Yay!".
