0:00talking head explaining everyplate A medium shot frames a young adult woman speaking directly to the camera in a modern kitchen. She is centered in the frame, visible from the chest up. The background consists of light cream-colored upper and lower kitchen cabinets, a stainless steel microwave and oven, and a white subway tile backsplash. On the countertop to her right, there are subtle decorative elements, including a small framed picture and a plant. The lighting is bright, even, and appears to come from overhead sources, creating a clean, well-lit environment without harsh shadows. The overall color palette is warm and neutral, dominated by whites, creams, and the metallic gleam of stainless steel. Initially, she speaks with open hands, then at approximately 0:08, she retrieves and displays several 'EveryPlate' menu or recipe cards, fanning them out to clearly show the brand name and professional images of meals, with one featuring 'HERB BUTTER STEAK' prominently. She maintains an enthusiastic expression, smiling and gesturing with the cards as she speaks. Sequential text overlays appear, including phrases like 'One thing', 'into', 'into the swing of things after', 'holiday season is', 'After eating out', 'I'm ready', 'and eat a home cooked meal', 'and EveryPlate', 'it that much', 'I don't have', 'They', 'They have every meal', and 'selected for'.
0:14preparing ingredients chopping A tight close-up, captured from an overhead perspective, focuses intently on a pair of hands engaged in food preparation. The hands, belonging to the same woman from the previous scene, are precisely gripping a silver chef's knife and a sweet potato. They are positioned over a sturdy wooden cutting board, which features a distinctive pattern of alternating light and dark wood strips. To the right of the active chopping area, a previously halved sweet potato and a scattering of peels are visible on the clean countertop, which appears to be a light, neutral color. The lighting is bright and evenly diffused, effectively highlighting the natural textures of the sweet potato and the grain of the wooden board. The dominant color palette is earthy and natural, featuring the warm orange-browns of the sweet potato and the rich tones of the wood, contrasting sharply with the crisp white sleeve of the woman's shirt. The action is deliberate and concentrated. Text overlays 'The affordable,' and 'easy way to transition' provide additional information.
0:17preparing ingredients chopping garlic This scene offers a slightly wider, medium shot from an elevated angle, framing the upper torso of the woman as she continues her food preparation. The focus remains on her hands, which are now chopping garlic cloves on the same wooden cutting board. Bits of freshly minced garlic are visible on the board. The kitchen counter, a light, clean surface, runs across the foreground. In the softly blurred background, a dining area is visible, featuring a dark wooden table with matching chairs and a window adorned with white shutters, providing a sense of the home environment. The lighting is consistent with previous scenes, bright and evenly distributed. The primary colors in this frame are the white of her sweatshirt, the natural brown of the cutting board, and the subdued, neutral tones of the background. Her face is partially visible as she looks down, concentrating intently on her chopping task. A text overlay, 'back into home cooking', is displayed on the screen.
0:18talking head everyplate benefits The scene reverts to a medium shot of the young woman in the kitchen, identical in framing and setting to the initial talking head scene. She is centrally positioned, speaking directly to the camera, and is actively holding and gesturing with several 'EveryPlate' menu cards. The familiar kitchen backdrop, with its light-colored cabinets and stainless steel appliances, provides a consistent environment. The lighting remains bright and uniform, ensuring clear visibility. Her facial expressions are animated and enthusiastic, characterized by continuous smiling and direct engagement with the camera. The 'HERB BUTTER STEAK' card is prominently displayed among the fanned-out brochures. She frequently points to different sections of the cards as she elaborates on the benefits of the product. Various text overlays appear sequentially, including phrases like 'I love that there's more', '35+ different', 'choose from every', 'It's cheaper', 'half', 'And on the menu', 'is herb', and 'Let's get started'.
0:27close up cooked meal A visually appealing close-up shot, taken from a slightly overhead angle, focuses on a meticulously plated meal. The food rests on a round white ceramic plate featuring a subtle textured rim. The dish is composed of perfectly sliced, medium-rare steak, vibrant green beans, and tender roasted sweet potato cubes. A glistening, light sauce or melted butter is subtly visible around the base of the steak, enhancing its presentation. The background is softly blurred, revealing a warm, dark wooden surface, indicative of a dining table. The lighting is gentle and inviting, enhancing the natural colors and appealing textures of the food. The color palette is rich and appetizing, with the deep reds and pinks of the steak, the bright, fresh green of the beans, and the warm, caramelized oranges and browns of the sweet potatoes. Text overlays include: 'I love that they', '30 minute', and 'so I don't have to stress'. A prominent promotion banner with the text 'Get $2.99/meal on first box + Free Steak for a month' appears on the screen at 0:29, adding a commercial element to the visual.
0:30couple eating at dining table A medium-wide shot captures a couple, a female and a male, seated facing each other at a rustic light brown wooden dining table, enjoying their meal. The woman, on the left, is wearing the same white sweatshirt seen in previous scenes, while the man, on the right, is dressed in a blue t-shirt and green pants. Both have individual plates of food before them and are actively eating with forks. The background reveals a stylish dining area, featuring a distinctive large decorative wall piece resembling white barn doors with a natural green wreath centrally placed, and a modern overhead light fixture. The lighting is warm and ambient, fostering a comfortable and homely atmosphere. The overall color palette leans towards warm neutrals, accented by the subtle colors of their clothing and the vibrant hues of the food. Both individuals appear to be quietly content and focused on their meals. The promotion banner from the previous scene, 'Get $2.99/meal on first box + Free Steak for a month', remains on screen, alongside new text overlays: 'One pan or', 'pot recipes with five', and 'minute prep and easy clean'.
