0:00problem setup with cards The scene opens with a male presenter, framed from the chest up, sitting at a light wooden table. He is engaged in shuffling a deck of playing cards with quick, continuous movements. His gaze is directed straight into the camera, maintaining direct eye contact with the viewer. Behind him, a textured brick wall provides a warm, rustic background, illuminated by a soft, ambient light from a lamp with a grey shade positioned to his left. An orange wall is visible to his right, creating a distinct color contrast. Text overlays appear and disappear, first reading 'So satisfying' then 'SMELL LIKE', accompanying his speech. A comment box overlay also appears at the top left, displaying 'At this point I'm scared to lift my arms in public' with a skull emoji and 'Replying to dillydallya'. The lighting is bright and even, highlighting his face and the card-shuffling action. The overall mood is engaging and slightly confessional as he talks about body odor issues.
0:10solution hint with split screen The scene continues with the male presenter, still at the wooden table, maintaining eye contact with the camera and shuffling playing cards. He gestures with his hands, emphasizing his words. A split screen briefly appears on the top left, showing a past version of himself wearing a light green suit with a bow tie, raising his arm and wiping his armpit, illustrating a 'before' scenario. This visual quickly vanishes, returning to the full frame of the presenter. Text overlays 'I used to struggle with ALL of these' and 'EVEN BLAME ME', 'ARM PIT SWEAT' appear, reinforcing the problem statement and hinting at a solution. The brick wall and orange background remain, with the warm lamp light providing illumination. His facial expression is serious, conveying past struggle before hinting at a resolution he found.
0:16solution tease part 2 The presenter is still in the same setting, speaking directly to the camera, maintaining his engaged expression. He is no longer shuffling cards, but holding a neat stack of cards in one hand while making small, emphatic gestures with the other. The brick wall and orange background remain consistent, illuminated by the warm lamp. Text overlays appear, stating 'IT WASN'T', 'OF STUPID', and then 'NATURAL SOLUTION', building anticipation and setting up the revelation of his unique solution. His tone is assertive, debunking common misconceptions about resolving the described problem.
0:18product reveal finger point This is a quick, dynamic close-up shot. The camera rapidly zooms in on the product, an orange 'Carpe' brand antiperspirant stick. A finger, presumably the presenter's, points directly at the top of the product, where small white dots of the lotion are visible. The background is blurred, focusing all attention on the product. The text overlay 'USE THIS.' flashes on screen. The lighting is bright, highlighting the product's color and texture. This shot serves as the immediate answer to the previously built-up suspense.
0:19product presentation main The scene returns to a medium shot of the male presenter at the wooden table. He is now holding the orange 'Carpe' antiperspirant stick prominently in his right hand, presenting it directly to the camera. His left hand rests on a stack of playing cards on the table. He speaks enthusiastically, gesturing towards the product he holds. Text overlays 'LOTION' and 'MAGIC' appear, describing the product's form and effectiveness. The background with the brick wall and orange section remains, with consistent warm lighting. His expression is confident and positive, conveying genuine endorsement of the product.
0:21product demonstration armpit The scene continues with the male presenter, now flanked by two more identical orange 'Carpe' antiperspirant sticks on the wooden table, bringing the total to three. He holds one stick in his right hand and raises his left arm, placing his hand behind his head, as if demonstrating or indicating application to the armpit area. His facial expression is lively and enthusiastic as he talks about the product's effectiveness. The background with the brick wall and orange section remains the same, well-lit by the ambient lamp. A text overlay stating 'STOPS' appears, emphasizing the product's primary benefit.
0:24feature breakdown ingredients The male presenter continues to address the camera, holding one orange 'Carpe' antiperspirant stick in his left hand. His right hand makes a pinching gesture with his thumb and index finger, suggesting the small size or fine quality of the product's ingredients. Two other 'Carpe' sticks remain on the table. Text overlays 'SUPER CLEAN' and 'THAT HYDRATE' highlight the product's formulation benefits. The backdrop of the brick wall and orange section with the lamp remains consistent, bathed in warm, soft lighting. His expression is informative and convincing as he details the product's properties.
0:28comparison amazon split screen The scene shows the male presenter, now holding two orange 'Carpe' antiperspirant sticks side-by-side in his hands, presenting them to the camera. A split screen appears on the top left, displaying a screenshot of an Amazon product listing for 'Carpe Underarm Antiperspirant', showing its price and rating. This visual comparison highlights a potential pricing issue on Amazon. A text overlay 'LIKE I WAS' accompanies his narration. The brick wall and orange background with the lamp are still visible, providing a warm, indoor setting. His expression is informative, encouraging viewers to consider alternatives to Amazon.
0:30call to action offer highlight The final segment features the male presenter, continuing to hold two orange 'Carpe' antiperspirant sticks. He gestures downwards with his finger, directing viewers to a specific offer. A prominent text overlay '56% off w/ gifts on site' appears at the top, emphasizing a significant discount. Other text overlays such as 'PLUS FREE', 'EXCLUSIVE DEAL', '56% OFF', and 'REALLY GOOD' appear and disappear, highlighting various benefits of the offer. He maintains direct eye contact and an encouraging expression, detailing the value proposition. The familiar brick wall and orange background, lit by the warm lamp, frame the scene. He mentions checking the website for stock availability, creating a subtle sense of urgency.
