0:00problem setup personal struggle A medium shot frames a young to middle-aged Caucasian male seated at a light-colored table. He is the central focus, looking directly into the camera. In front of him, on a white cutting board, lies a partially peeled yellow banana, surrounded by small, neatly cut banana pieces and some peel fragments. He holds a small knife in his right hand, making precise cuts on the banana. The background features warm-toned, vertically paneled wooden walls and ceiling, with visible ceiling fans and industrial-style exposed ductwork. To the left, a portion of a white wall or cabinet is visible. The lighting is bright and even, emanating from above, casting minimal shadows. Several text overlays appear and change throughout the scene: 'SMELL LIKE', 'AFTER TAKING', 'YOUR ARMPITS', 'YOUR CLOTHES', 'YOU WAKE UP', 'AND GROSS', 'ZERO', 'I used to struggle with ALL of these', 'AND I CAN'T', 'USED TO DEAL', 'THOSE THINGS', 'UNTIL I FOUND'.
0:11solution introduction before after The scene continues with a medium shot of the same male speaker, still seated at the light-colored table, engaged in peeling a banana on a white cutting board. The background, including the wooden paneling, ceiling fans, and industrial elements, remains consistent. A significant visual element is introduced: a split-screen image appears in the top right corner, showing a 'before' picture of the speaker in a light green suit with prominent sweat stains under his armpits. The male speaker gestures towards this 'before' image as he discusses the product that solved his problem. Overlaid text changes: 'IT'S THE SAME THING', 'OF MY', 'THREE YEARS', 'THING', 'IT WASN'T', ''NATURAL SOLUTION''.
0:18product close up reveal This scene is a close-up shot focused on the male speaker's hands as he holds up a vibrant orange Carpe underarm lotion stick. The product is presented directly towards the camera, with its white rollerball applicator clearly visible at the top. The background is softly blurred, showing hints of the same wooden ceiling and table from the preceding scenes, maintaining visual continuity. The speaker slightly adjusts the product in his hands to ensure maximum visibility for the viewer. A text overlay reads 'USE THIS.', emphasizing the product's role as a solution.
0:20multiple products scent options The shot returns to a medium framing of the male speaker. He holds one orange Carpe product stick in his right hand, while two additional, identical orange Carpe product sticks are now prominently displayed upright on the white cutting board in front of him. The background remains consistent with the warm wooden paneling and ceiling elements. Overlaid text appears and changes: 'LOTION', 'MAGIC.', 'LIKE 9 SCENTS', 'TO CHOOSE'. The speaker uses his left hand to gesture emphatically while continuing to hold the product in his right, conveying information about the product's range and effectiveness.
0:23product application demonstration In a medium shot, the male speaker demonstrates the physical application of the product. He holds one orange Carpe product in his right hand and raises his left arm, placing his left hand near his armpit, simulating the act of applying deodorant. The two other Carpe products are still visible on the white cutting board in the foreground. The background, with its wooden paneling and ceiling fixtures, remains unchanged, providing a consistent visual context. Overlaid text reads 'ACTUALLY STOPS', reinforcing the product's primary benefit.
0:24product features and benefits The scene maintains a medium shot of the male speaker. He holds one orange Carpe product stick in his left hand, while his right hand makes a precise 'small amount' gesture, emphasizing a specific product attribute. The two other orange Carpe product sticks are still positioned upright on the white cutting board, reinforcing the brand presence. The background, featuring the warm wooden paneling and ceiling elements, remains consistent. Several text overlays appear and change: 'MY SWEAT', 'ALSO MADE', 'SUPER CLEAN', 'GENTLE', 'THAT HYDRATE', 'GOES ON', 'CLEAR'. The speaker talks about the product's clean ingredients, gentleness, hydrating properties, and clear application, using his hands to visually reinforce these points.
0:29price comparison objection handling A medium shot of the male speaker shows him holding two orange Carpe product sticks, one in each hand, gently moving them for emphasis. In the top right corner, a split-screen overlay prominently displays an Amazon product listing for 'Carpe Underarm Antiperspirant Deodorant', showing a price of '$19.95' for a single stick. The white cutting board with banana peels is visible in the foreground, and the wooden background elements remain consistent. Text overlays read 'JUST DON'T' and 'AND PAY'. The speaker uses his right hand to point upwards at the Amazon listing, highlighting the price comparison as a point of objection handling.
0:32call to action offer details The scene is a medium shot featuring the male speaker. He is now holding three orange Carpe product sticks: two in his left hand and one in his right, using them to gesture while speaking. The white cutting board with banana peels remains in the foreground. A prominent text overlay at the top left of the screen announces '56% off w/ gifts on site'. Additional text overlays appear sequentially at the bottom: 'STICKS', 'YOU CAN GET', 'PLUS GIFTS,', 'PLUS FREE', 'SHIPPING', 'ON THIS', 'DEAL', 'FOR 56% OFF.', 'REALLY'. The speaker uses energetic hand gestures to emphasize the special offer, pointing downwards to indicate where viewers can find the deal, likely a link or call to action.
