This scene rapidly cycles through close-up shots of four distinct graphic hoodies, each hanging on a simple metal hanger against a dark brick wall. The camera is static, focusing on the intricate designs of each garment as they swap with quick cuts. The first hoodie is black with a bold red and yellow graphic of a fist and text 'ALL EYES ON B'. The second is a maroon hoodie with a white 'LIVE FREE' globe and star logo, overlaid with text 'ACTION FIGURES by DRAFTKINGS'. The third is a light blue hoodie featuring a vintage-style graphic of a man's face and keyboard keys. The final one is black with 'KNOW JUSTICE' in red and yellow. The lighting is dim, highlighting the textures and colors of the hoodies, creating a sense of exclusivity and artistic design. The overall mood is cool and stylish, emphasizing the unique aesthetic of the apparel.
0:04man unboxing clothes A medium shot captures a Black man with short dreadlocks and a beard, wearing a dark graphic t-shirt and jeans, walking into frame from the left. He is carrying a large, flattened cardboard box filled with clothes. He places the box onto a light wooden table positioned in the foreground. The background features a rustic red brick wall with sunlight streaming in from a large window on the left, casting natural light and shadows across the scene. As he sets the box down, a white graphical overlay appears in the center of the screen, featuring a star logo with a globe and the text 'BARRIERS WORLDWIDE LIVE FREE BARRIERS'. The man then begins to unfold and sort the clothes within the box. The lighting is warm and natural, creating an inviting and authentic atmosphere, hinting at a creative and industrious setting.
0:08man reviewing designs The scene shows a Black man from the back, wearing a black long-sleeved t-shirt with a distressed white graphic print, his dreadlocks cascading down his back. He is intensely looking at a white wall covered with various design mockups, including t-shirts and mugs, laid out in a grid pattern. The designs on the wall are diverse, featuring graphics of prominent figures, logos, and patriotic themes like an American flag on a mug. The environment is bright and minimalist, with stark white walls contrasting with the man's dark attire and hair. The lighting is soft and even, suggesting an indoor studio or office setting. His posture indicates deep concentration and contemplation as he reviews the potential product line, implying a meticulous design process.
0:10close up man designing This is a close-up shot of a Black man's face and upper torso, seen from a slightly elevated angle. He wears a green baseball cap, a white t-shirt with a blurred graphic, and a gold chain. His expression is focused and contemplative, with his eyes looking down, suggesting he is deep in thought or concentrating on a task just out of frame, possibly drawing or designing. The background is softly blurred but hints at various colorful fabric swatches and design elements, reinforcing the creative studio environment. The lighting is bright and even, highlighting his features and the texture of his cap. The overall mood is one of quiet determination and artistic concentration.
0:11man back dark room The scene features a shot from behind a Black man standing in a dimly lit, dark room. He is wearing a black long-sleeved t-shirt with the word 'BARRIERS' boldly printed in white, stylized graffiti-like font across the upper back. His head is slightly tilted to the right, and his arm is raised, holding a string of small, illuminated white lights, possibly fairy lights, which glow softly against the dark background. The lighting is low-key, with the small lights providing the primary illumination and creating a series of soft, circular bokeh blurs in the background. The mood is intimate and artistic, suggesting a creative space or a moment of reflection. The camera remains static, capturing the quiet moment.
An overhead, flat lay shot displays a matching blue hoodie and sweatpants set. Both garments feature a prominent white star logo with a globe graphic and the text 'LIVE FREE BARRIERS'. The sleeves of the hoodie and the sides of the sweatpants are adorned with circular shell-like embellishments, creating a unique texture and visual interest. The garments are laid out on a rough, textured ground that appears to be concrete or asphalt, providing a contrasting backdrop. The lighting is bright and even, suggesting an outdoor setting or a well-lit studio, highlighting the details and color of the apparel. The composition is clean and focused on showcasing the complete outfit.
0:13man profile studio A medium shot captures a Black man in profile, standing relaxed with his hands in his pockets, looking calmly towards the left side of the frame. He is wearing a loose-fitting blue t-shirt with a vibrant, multi-colored abstract graphic print that covers the entire front. His short dreadlocks are visible, and he has a trimmed beard and mustache. The background consists of a textured brick wall on the left and a plain white wall on the right, typical of a studio setting. Natural light floods the scene from an unseen window, creating soft shadows and a bright, airy atmosphere. His expression is pensive and composed, contributing to a thoughtful and authentic mood.
0:15styling clothes rack The scene presents a wide shot of two men in a bright studio space, actively arranging and styling clothing on a rolling garment rack. The man on the left, identified as the owner, wears a blue t-shirt with a colorful graphic and dark jeans, and is holding up a bright yellow t-shirt with a bold graphic of a figure, placing it on the rack. The man on the right, partially visible, is also engaged with the clothing. The studio features a warm wooden floor, a brick wall to the left, and a white wall to the right, creating a clean backdrop for the fashion work. Bright, natural daylight illuminates the entire space, giving it an energetic and professional feel. The actions suggest a busy and collaborative preparation for a photoshoot or collection launch.
0:17close up clothing labels This extreme close-up shot focuses on the intricate details of two clothing labels stitched onto garments. The labels are black with white text, prominently displaying the phrases 'Knowledge Wisdom Understanding'. One label is partially visible on a white garment, while another is on a green garment with some red and yellow accents. The stitching is visible, indicating craftsmanship. The lighting is bright and diffused, highlighting the texture of the fabric and the clear readability of the text. The background is blurred, ensuring the labels are the sole point of visual interest. This shot emphasizes the thoughtful messaging and quality embedded within the brand's apparel.
0:18clothes rack golden bust A unique medium shot frames a clothing rack filled with diverse, brightly colored garments in the foreground, creating a visually rich tapestry of patterns and textures. Behind the clothes, on a shelf against a white wall, sits a striking golden bust of a man with glasses and his hand on his chin, adopting a thoughtful pose. The bust is prominently displayed, acting as a symbolic centerpiece. The lighting is bright and even, illuminating both the intricate details of the clothing and the metallic sheen of the bust. The scene merges elements of fashion display with cultural homage, indicating the brand's inspiration and intellectual depth. The camera angle looks through the clothing towards the bust, creating a sense of discovery.
0:20man holding shirt window A medium shot shows a Black man, with short dreadlocks and a beard, holding up a light yellow t-shirt with a dark graphic print across the chest. He is standing near a large, multi-pane window that spans most of the background, allowing bright, natural light to flood the scene. His body is slightly angled away from the camera as he presents the shirt. To the left, a rustic brick wall is visible, adding an industrial-chic element to the bright, modern studio space. The lighting creates a strong silhouette effect on his body while still illuminating the shirt's details. The overall impression is one of product showcase in a naturally lit, authentic setting.
0:22founder talking head yellow shirt The scene features a medium close-up shot of the brand owner, a Black man in his late 20s to early 30s with dreadlocks and a beard, seated and speaking directly to the camera. He wears a vibrant yellow t-shirt with a bold black and red graphic depicting a man's face and text. His expression is serious yet approachable, conveying sincerity and passion. The background is minimalist, with a plain white wall dominating the space, and a sliver of a brick wall visible on the far left. A garment rack, partially obscured, is visible on the right. The lighting is soft and even, highlighting his features without harsh shadows, creating a clean and professional aesthetic. His confident eye contact establishes a direct connection with the viewer.
0:25man unfolding hoodie A medium shot captures a Black man, the brand owner, standing behind a light wooden table. He is wearing a dark t-shirt with a colorful graphic. He takes a light blue graphic hoodie from a cardboard box on the table, carefully unfolding it to display its design. The hoodie features a portrait of a man, possibly a musician, surrounded by musical notes and the word 'Barriers'. The background showcases a textured red brick wall and a large window to the left, allowing natural light to enter the space. The light illuminates the scene warmly, highlighting the textures of the brick and the garment. His deliberate movements suggest a careful and proud presentation of his product. The overall atmosphere is industrious and focused.
0:28man steaming hoodie wide A medium shot depicts a Black man, the brand owner, diligently steaming a light blue hoodie. He is seen from the side, with his arms extended as he holds the garment and directs a steamer at it, causing visible plumes of steam. He is wearing a yellow graphic t-shirt. The action takes place near a large, multi-pane window that bathes the scene in bright, natural light, creating a crisp and clean visual. To the left, a portion of a red brick wall is visible, contrasting with the vibrant green plants placed on a windowsill below the window. The steam adds a dynamic element to the frame, conveying a sense of care and preparation for the product. The mood is industrious and meticulous.
0:29man steaming hoodie close up This close-up shot focuses on the face of the Black man, the brand owner, as he continues to steam a light blue hoodie. He is seen from a slightly lower angle, with his head tilted down as steam billows upwards, partially obscuring his face and creating a soft, hazy effect. He is wearing a light yellow t-shirt. His eyes are visible through the steam, maintaining a concentrated expression. The garment is held close to his body in the foreground, with the large window and bright natural light serving as a blurred background. The steam and focused expression create an intimate and intense atmosphere, highlighting the detailed care taken in preparing the apparel. The color palette is muted with the bright light and steam dominating.
0:31man editing photos laptop A medium shot captures a Black man, the brand owner, leaning over a black utility cart with a laptop open on it. He is intensely focused on the screen, where images of clothing on a rack are visible, suggesting he is editing product photos. He wears a dark long-sleeved shirt. A professional camera lens and other accessories are scattered on the cart, indicating a mobile photography workstation. The background reveals a wide-plank wooden floor and a white wall, typical of a clean studio environment. The lighting is bright and even, highlighting the screen and the man's focused posture. The scene conveys a sense of behind-the-scenes work, showcasing the effort involved in product presentation.
0:33founder talking head history The scene features a medium close-up shot of the brand owner, a Black man with dreadlocks and a beard, seated and speaking directly to the camera. He wears a vibrant yellow t-shirt with a bold black and red graphic. His expression is serious yet approachable, conveying sincerity and passion. The background is minimalist, with a plain white wall dominating the space, and a sliver of a brick wall visible on the far left. A garment rack is partially obscured on the right. A white text overlay 'BARRIER'S HISTORY' appears at the bottom center of the screen, emphasizing the narrative theme. The lighting is soft and even, creating a clean and professional aesthetic. His confident eye contact establishes a direct connection with the viewer.
0:34group photo outside A wide shot captures a large, diverse group of approximately 20 individuals, predominantly Black men and women of various ages, posing for a group photo outdoors on a sunny day. Many are smiling and looking towards the camera. The group is arranged with some individuals standing and others crouching in the foreground, creating depth. They are dressed in casual, diverse streetwear. The background features a large building with prominent green double doors and the numbers '39 40' displayed in gold above them. The bright daylight illuminates the scene, casting clear shadows and creating a vibrant, community-focused atmosphere. The overall mood is positive and communal, highlighting the brand's outreach and connection with people.
0:37basketball court blur A very quick, dynamic shot featuring a high-speed zoom-in and motion blur effect towards a basketball court. The central focus is a young Black person with long braids, seen from behind, dribbling a basketball on a polished wooden court. Other children or young adults are visible in the blurred background, scattered around the court with basketballs. The environment appears to be an indoor recreation center, with 'WAY RECREATION CLUB' text partially visible on a wall banner in the background. The bright, overhead lighting suggests an active, energetic sports facility. The fast cut and blur create a sense of action and excitement, transitioning rapidly to the next scene.
0:38two men basketball court A medium shot frames two Black men standing on a bright basketball court. Both are wearing matching white t-shirts with a large black star logo that includes a globe and the text 'LIVE FREE BARRIERS BASKETBALL ACADEMY'. The man on the left has short dreadlocks and a beard, wearing striped pants, and holds a basketball. The man on the right, also with short hair and a beard, wears black shorts. They are looking towards the left of the frame, engaged in conversation or observation. The polished wooden court provides a clean, active background, with bright, even lighting from overhead. The scene conveys a sense of mentorship or coaching within a sports environment.
0:39three men basketball court A wide shot captures three Black men standing on a polished wooden basketball court, facing left. All three are wearing identical white t-shirts featuring a black star logo with a globe and the text 'LIVE FREE BARRIERS BASKETBALL ACADEMY'. The central man, the brand owner, has short dreadlocks and a beard, wears black and yellow striped shorts, and holds a basketball. The man to his left wears black track pants and a lanyard, while the man to his right wears black shorts. Their expressions are serious and focused as they look in the same direction. The background shows the court and glimpses of an indoor arena setting. The bright, even lighting from overhead creates a clear and professional atmosphere, emphasizing the unity and purpose of the group within the sports context.
0:41white flowers close up An extreme close-up shot captures clusters of small, delicate white flowers blooming on a leafy green bush. The flowers are densely packed, creating a soft, textural focus. The vibrant green leaves provide a natural, slightly blurred background, allowing the white blossoms to stand out prominently. The lighting is bright and natural, highlighting the intricate details of the petals and the fresh, natural colors. The overall mood is peaceful and serene, evoking growth and natural beauty. The camera is static, allowing the viewer to appreciate the subtle movement of the branches in a gentle breeze. The soft color palette of white and green is calming.
0:43man meditating bushes A medium close-up shot features a Black man, the brand owner, with short dreadlocks and a beard, standing amidst lush green foliage. He is wearing a dark t-shirt with a blurred black and white graphic. His eyes are closed, and his head is tilted slightly upwards, giving him a calm and meditative appearance. The foreground is intentionally blurred with soft green leaves, framing his face and creating a sense of intimacy and natural immersion. Bright, natural sunlight illuminates his face, highlighting his peaceful expression. The dominant color palette is various shades of green, creating a tranquil and reflective mood. His stillness against the natural backdrop suggests a moment of introspection and connection with nature.
0:46man holding malcolm x shirt A medium shot captures a Black man, the brand owner, standing in a bright, modern room. He is wearing a white t-shirt with the impactful text 'A MIND is a terrible thing to WASTE.' in blue, and holds up a black t-shirt featuring a bold graphic of 'MALCOLM X' in red, black, and green. The background is a white wall adorned with colorful, abstract modern art pieces, adding a vibrant and creative touch to the setting. The lighting is bright and even, casting soft shadows. His expression is thoughtful as he presents the shirt, underscoring the intellectual and historical influences behind his brand. The scene combines fashion with social commentary and artistic expression.
0:47man walking street A dynamic medium shot shows a Black man, with short dark hair, a beard, and a baseball cap, walking confidently across a street crosswalk. He is wearing a dark graphic t-shirt, black shorts, and white high-top sneakers. Overhead street signs are clearly visible, indicating 'Malcolm X Blvd' and 'Lenox Ave', along with a 'ONE WAY' sign. The background features typical city street elements, including parked cars, buildings with storefronts, and overhead wires. The lighting is bright and natural, indicating a sunny day. His purposeful stride and direct gaze towards the camera convey confidence and a strong presence within an urban environment. The scene feels energetic and impactful.
0:48taking photo golden bust The scene is captured from an over-the-shoulder perspective, showing someone holding a smartphone and taking a picture of the golden bust from previous scenes. The hands holding the phone are Black, wearing rings and bracelets. The phone screen displays the golden bust, confirming the subject of the photo. In the foreground, a black, glossy surface is visible, possibly a product display or covered table, with white text 'Just Lead... Your glor... civilized...' partially legible. The background is a bright, white wall with the golden bust of a man in glasses, hand on chin, prominent. The lighting is bright and even, emphasizing the reflective quality of the gold. The act of photographing the bust reinforces its importance as an inspirational symbol.
0:50person adjusting object A wide shot shows a Black person, wearing a black long-sleeved shirt and light-colored cargo pants, kneeling on a light gray floor. They are adjusting a small, black electronic device, possibly a radio or speaker, placed directly in front of the golden bust. The bust, a striking golden figure of a man with glasses and gold chain-like arms, is positioned on a white pedestal against a stark white wall in the background. The lighting is bright and soft, highlighting the clean, minimalist aesthetic of the space. The act of adjusting the device suggests preparation or technical work, adding a layer of behind-the-scenes activity to the artistic display. The scene feels intentional and focused on setup.
0:52man with collection background A medium close-up shot features a Black man, the brand owner, in his late 20s to early 30s, with a dark beard and a black bucket hat. He is wearing amber-tinted glasses and a camouflage jacket over a dark graphic t-shirt. His arms are crossed, and he looks slightly off-camera with a contemplative expression. The background is a glass display cabinet filled with various collectible items, including action figures, comic books (like 'X-MEN'), and boxed merchandise featuring 'MALCOLM X'. The lighting is soft and ambient, creating a relaxed yet insightful atmosphere. The detailed background elements reinforce the brand's connection to history, culture, and personal heroes, underscoring the narrative of 'action figures' as influential figures. The scene feels personal and reflective.
The scene transitions to a solid black screen. A white logo for 'DRAFTKINGS' appears in the center, featuring a stylized crown above the text. After a brief moment, the 'DRAFTKINGS' logo fades out, and a new white text logo 'HYPEBEAST' appears in the same central position. The background remains entirely black throughout, providing a clean and stark presentation for the brand logos. The movement is simple and direct, indicating the end of the video and acknowledging the collaborating brands. The overall mood is conclusive and professional, wrapping up the content with clear brand attribution.
