0:00man explaining product initial The scene opens with a medium shot of a male subject sitting on a black airport bench, holding a vibrant orange Carpe product. He wears a maroon t-shirt and glasses, intently examining the product in his hands. An off-screen person's hand, wearing light-colored clothing, points towards the product, engaging him in conversation. The background reveals a bustling airport environment with large glass windows, metal framework, and faint outlines of people and moving walkways, all bathed in bright, neutral artificial and natural light. Overhead, a text overlay in a white box with black letters reads: 'We cannot *OFFICIALLY* say that', accompanied by two sweat drop emojis, humorously addressing the product's claims. The overall color palette is dominated by the maroon shirt, blue jeans, and the orange product against the cool, modern tones of the airport.
0:03man talking to camera pre confrontation The camera shifts slightly to a medium shot, framing the same male subject from the previous scene. He is now looking directly into the camera, engaging the viewer. His facial expression is more animated, a slight smirk playing on his lips, suggesting a playful or mischievous tone. His body is turned slightly to the right, hands held loosely in front of him. The background remains the bright, expansive airport concourse with glass walls, structural beams, and blurred figures of other travelers in the distance. The text overlay from the previous scene has changed to 'We caught her red handed', accompanied by two red sparkle emojis, hinting at the upcoming interaction. The lighting is consistently bright, highlighting his features.
0:04woman nervous reaction This medium shot focuses on a blonde female sitting on a black airport bench. Initially, she is looking down at her lap, seemingly focused on something unseen, but then her eyes quickly dart up, scanning the area around her with a surprised and slightly wary expression. She is dressed in a light grey long-sleeved top, a black quilted vest, and light blue jeans. Her posture is relaxed but her sudden head movement and expression convey a sense of being observed or 'caught'. The airport setting, with its black seating and bright, diffuse lighting, is visible behind her, though slightly out of focus. The same text overlay 'We caught her red handed' with red sparkle emojis persists.
0:06woman nervous glance A slightly wider medium shot continues to feature the blonde female sitting on the airport bench. She is still looking around, her facial expression maintaining a mix of surprise and mild embarrassment. Her hands are positioned on her lap, one holding a small, white, cylindrical object, likely the deodorant product. The background shows more of the airport seating area, with other travelers faintly visible further back, and the reflective floor and glass partitions of the concourse. The bright overhead lighting illuminates the scene. The 'We caught her red handed' text overlay remains on screen, emphasizing the narrative context.
0:07man walking to woman The camera follows the male subject from behind as he stands up from his seat and walks purposefully towards the blonde woman. The shot is a medium wide shot, showing his full back and legs. He is still wearing the maroon t-shirt and blue jeans. The airport concourse stretches out before him, with moving walkways, large windows, and the consistent bright, overhead lighting. Other blurred travelers can be seen in the distance, providing a sense of a busy airport. The 'We caught her red handed' text overlay with red sparkle emojis continues to frame the scene's intent.
0:09man approaches woman talking The scene is a medium shot, capturing the interaction between the male subject and the female subject. The man has now reached the woman's bench and is standing beside her, facing her. He gestures with both hands as he speaks, his expression friendly and engaging. The woman, still seated, looks up at him with a slightly surprised but now curious expression. The airport background, including the black seating and glass partitions, remains consistent. The lighting is bright and even. A new text overlay appears at the bottom, stating 'deodorant company,' clarifying the man's purpose in approaching her.
0:11woman acknowledges being caught The camera holds a medium shot on the blonde female, who is still seated on the black airport bench. She holds a small white deodorant stick in her hand, smiling subtly and glancing at the product, then up at the man (off-screen). Her expression is one of knowing amusement, acknowledging the reason for his approach. The background maintains the clean, bright aesthetic of the airport waiting area. The text overlay 'Yeah!' with a speech bubble icon appears above her, capturing her verbal response. This scene is brightly lit, emphasizing her reaction.
0:12man asking about travel The male subject is now in a medium shot, standing by the black airport seats, addressing the woman (off-screen). He gestures with both hands as he speaks, his body turned slightly to the left. His facial expression is empathetic and understanding. The background shows the bright, open airport concourse with a large moving walkway and the consistent modern architecture. The lighting is bright and even. A text overlay shows the man asking, 'get off a flight, or?', implying he's inquiring about her travel situation, which leads into the 'problem' of needing to reapply deodorant after a long journey.
0:14woman explaining travel sweat A medium shot focuses on the blonde female, seated on the airport bench. She is now speaking animatedly, gesturing with her right hand towards her underarm area as she describes her recent travel experience. Her expression is a mix of relief and mild exasperation, conveying the discomfort of 'stress sweating' after a long flight from Costa Rica. She still holds the generic white deodorant stick in her left hand. The airport seating and blurry background provide context. The bright lighting illuminates her face and gestures. Text overlays accompany her speech, detailing 'I just got back from Costa Rica' and 'I was stress sweating,' clearly establishing the problem the product aims to solve.
0:17man empathizing sweat problem The male subject is shown in a medium shot, standing in the airport concourse, addressing the woman (off-screen). He uses broad, open-handed gestures to empathize with her situation, stating it's 'not your fault' and mentioning 'long day traveling'. His facial expression is understanding and reassuring. The background features the airport's modern architecture, with the moving walkway and large windows creating a sense of scale. The lighting remains bright and functional. Text overlays 'No, it's not your fault long day traveling,' and 'So many people are reapplying deodorant' articulate his message, framing the need for his product as a common problem experienced by many travelers.
0:21man introduces carpe The scene shifts to a medium shot of the male subject, now holding the orange Carpe product prominently in his right hand. He looks from the product towards the woman (off-screen), then back to the product, with a knowing smile. He gestures with his left hand as he explains, 'This is actually why we made Carpe.' The airport background, with its black seating and reflective floor, is visible behind him. The bright, even lighting ensures the product is clearly visible. Text overlays 'This is actually why we made Carpe,' and 'have you heard of Carpe?' are strategically placed, initiating the solution reveal and prompting the audience.
0:23woman heard of carpe A medium shot focuses on the blonde female, seated on the airport bench. She looks towards the male subject (off-screen) with a thoughtful expression, a small smile forming on her lips. She has her generic white deodorant stick in hand. A text overlay displays her response, 'I've heard of-', indicating some prior awareness of the brand. The airport seating and background are consistent. The scene is well-lit, highlighting her engaged facial expression. This brief scene serves as an acknowledgement, confirming the brand's recognition and building anticipation for the demonstration.
0:24man demonstrates carpe The camera returns to a medium shot of the male subject, now sitting on the black airport bench, holding the orange Carpe product. He is actively demonstrating how to use it, appearing to apply it to his hand or arm. His facial expression is focused and instructional. The airport background, including other travelers and the concourse, is visible but slightly out of focus. The bright, overhead lighting continues to illuminate the scene. A red banner with white text 'Up to 56% OFF w/ free shipping' appears prominently at the top of the screen, introducing an offer. The man's words, 'So it's a quick drying lotion, stops odor and sweat,' are also displayed as text overlays, highlighting key product benefits.
0:26product application hands close up This is a close-up shot focused on the hands of the male and female subjects. The male's hand, holding the orange Carpe product, dispenses a small amount of the product onto the female's finger. Her fingers delicately wipe some off, preparing to test it. The black airport bench provides a blurred background, emphasizing the tactile interaction with the product. The lighting is bright and direct, ensuring the product and hands are clearly visible. A text overlay states, 'wipe some off with your finger,' directly guiding the action. The red offer banner 'Up to 56% OFF w/ free shipping' remains at the top, continuing the promotional message.
0:28woman reacts to carpe texture The camera is in a medium shot, focusing on the blonde female, still seated on the black airport bench. She is actively rubbing her fingers together, feeling the product she just sampled. Her facial expression is one of pleasant surprise and genuine satisfaction. She speaks to the male subject (off-screen), describing the product's texture. The airport background is visible but blurred, keeping attention on her reaction. The bright lighting illuminates her expressive face. Text overlays 'How's it feeling?', 'Really good!', 'silky, smooth, but not slimy like the other one,' clearly capture the dialogue and highlight the positive sensory experience and comparison to other deodorants. The red offer banner 'Up to 56% OFF w/ free shipping' persists at the top, continuously promoting the deal.
0:33man explains carpe features The male subject is shown in a medium shot, seated on the black airport bench, holding the orange Carpe product. He looks directly at the woman (off-screen) as he elaborates on the product's formulation, gesturing with both hands to emphasize its unique qualities. His expression is confident and informative. The background shows the familiar airport concourse. The scene is brightly lit. Text overlays 'it's LITERALLY moisturizing' and 'but it's also got the active ingredients, it's got the sweat wicking powders, it's got astringents,' detail the product's key features and advanced composition. The red offer banner 'Up to 56% OFF w/ free shipping' remains, reinforcing the commercial aspect.
0:37woman smells carpe 72 hours The camera captures a medium shot of the blonde female seated on the black airport bench. She holds the orange Carpe product to her nose, inhaling deeply to smell it, her expression thoughtful and appreciative. She then looks down at her hand, as if contemplating the product's claims. The background remains the airport seating area. The scene is brightly lit. Text overlays 'literally lasts for 72 hours' and 'This is why Carpe is so different' appear, highlighting a significant benefit and differentiating factor of the product. The red offer banner 'Up to 56% OFF w/ free shipping' continues to be displayed.
0:40man explains carpe formula A medium shot shows the male subject, seated on the airport bench, holding the orange Carpe product. He continues to explain its unique qualities, gesturing with his free hand. His expression is earnest and emphasizes the product's superior formulation. The background of the airport concourse is visible. The bright lighting remains consistent. Text overlays 'because it's a very hard formula to make' and 'How does it smell?' reinforce his explanation of its advanced nature and prompt the woman for her sensory feedback. The red offer banner 'Up to 56% OFF w/ free shipping' is still visible at the top.
0:43woman reacts to carpe smell The blonde female is featured in a medium shot, seated on the airport bench, holding the orange Carpe product. She smiles broadly as she describes the scent, bringing her hand to her wrist as if spreading the product. Her expression is genuinely happy and pleased. The airport setting is visible in the blurred background. Bright, even lighting illuminates her joyful reaction. A text overlay, 'like a beach!', captures her positive description of the fragrance, directly linking it to a pleasant, tropical experience. The red offer banner 'Up to 56% OFF w/ free shipping' remains on screen.
0:44man showcases multiple products deal The male subject is shown in a medium shot, seated on the airport bench. He holds several orange Carpe products fanned out in his hand, looking directly at the camera with a confident, sales-oriented smile. He gestures with the products as he describes an online deal. The airport background is visible behind him. The lighting is bright and consistent. A red offer banner 'Up to 56% OFF w/ free shipping' is at the top, and smaller images of Carpe products in various scents are superimposed on the screen. Text overlays 'Actually, the deal we have online right now is you get to pick four fragrances,' and 'you get 56% off!' clearly highlight the promotional offer, emphasizing variety and savings.
0:48man details full offer This medium shot continues to feature the male subject seated on the airport bench. He now holds two orange Carpe products, one in each hand, directly facing the camera. His expression is bright and enthusiastic as he articulates the full details of the promotional offer. The airport background is visible but blurred. Bright, even lighting ensures clarity. The red offer banner 'Up to 56% OFF w/ free shipping' remains at the top. Several animated graphics representing the offer details are superimposed: product bottles for different fragrances, a gift box, and a delivery truck. Text overlays 'three free gifts,' 'free shipping,' and 'and all that with a 100% money-back guarantee' summarize the comprehensive value proposition, emphasizing extra perks and risk-free purchase.
0:52woman records offer The scene is a medium shot showing both the male and female subjects. The blonde female is now holding her smartphone up, pointed towards the male subject, appearing to record him and his product pitch. She smiles and looks at her phone, then at the male subject. The male subject holds up an orange Carpe product, smiling and posing for the recording. The airport background is visible. Bright, even lighting. Text overlays 'I gotta get this on camera' and 'Absolutely, yeah,' emphasize her enthusiasm and eagerness to share the product. The red offer banner 'Up to 56% OFF w/ free shipping' and accompanying graphics (product bottles, gift, delivery truck) remain at the top.
0:54man closing statement confidence The scene is a medium shot, showing both the male and female subjects seated on the black airport bench. The female now holds several orange Carpe products in both hands, smiling brightly. The male subject gestures towards her, then towards the camera, delivering a confident closing statement about 'Carpe confidence'. His expression is warm and encouraging. The airport background is consistent. The bright, even lighting enhances the positive mood. Text overlays 'Get that Carpe confidence' and 'so you don't have to reapply throughout the day' summarize the core benefit. The red offer banner 'Up to 56% OFF w/ free shipping' and accompanying graphics (product bottles, gift, delivery truck) remain at the top, solidifying the call to action.
0:57man final call to action The scene is a medium shot, primarily featuring the male subject seated on the black airport bench. He looks towards the woman (partially visible) and then off-camera, delivering a final, enthusiastic closing remark. His expression is cheerful and satisfied. The airport background is slightly blurred. The bright, even lighting creates a positive atmosphere. Text overlays 'and stay dry out there!', 'Good ending?', and 'Good pitch?' conclude the video, with the last two indicating a metacommentary on the production. The red offer banner 'Up to 56% OFF w/ free shipping' and accompanying graphics (product bottles, gift, delivery truck) remain displayed, ensuring the call to action is prominent until the very end.
