0:00opening talking head product intro A medium close-up shot features a male speaker directly addressing the camera, holding a white Carpe deodorant stick in his right hand, positioned slightly below his chin. His mouth is open as if speaking enthusiastically. The background is a vibrant, solid red, creating a high-contrast, eye-catching aesthetic. The lighting is bright and even, highlighting the speaker and the product without harsh shadows. An animated white text overlay, outlined in black, reads "THIS DEODORANT IS GOING VIRAL 🤯🤯🤯" at the top of the frame, with three explosion emojis after the text. The overall mood is energetic and attention-grabbing, designed to immediately capture viewer interest.
0:01duo talking heads problem setup A medium shot shows two Caucasian men seated side-by-side at a light wooden table, looking directly at the camera and interacting. In front of them, six different Carpe deodorant sticks are neatly arranged in a row on the table. The background is a softly lit, warm pink wall with multiple shelves, each holding numerous small, uniform, cylindrical white and orange product containers, creating a laboratory-like or product display feel. Above them, a large neon orange 'C' logo glows brightly, centered. The lighting is soft and warm, casting minimal shadows and creating an inviting atmosphere. White text overlays appear sequentially, asking rhetorical questions: "When you tried Carpe years ago", then "Was it sticky?", then "Medicinal smelling?", and finally "Not effective enough?". The men nod and make facial expressions in response to the questions, emphasizing common problems with old formulas.
0:07product demonstration close up A close-up shot focuses on a single white Carpe deodorant stick being held by two hands, presumably belonging to one of the previous hosts. The product is positioned centrally, and the top cap is twisted off to reveal the textured antiperspirant surface. The background is a soft, blurred pink, consistent with the previous scene's color palette, maintaining brand continuity. The lighting is soft and even, emphasizing the product's details and the texture of the product itself. The hands are actively demonstrating the functionality of the product, specifically how to open it. A text overlay, split into two lines, reads "We've never stopped improving" at the top, followed by "give you 56% off" at the bottom.
0:09duo talking heads offer and cta This scene returns to the medium shot of the two Caucasian men seated side-by-side at a light wooden table, looking directly at the camera. Six different Carpe deodorant sticks are still arranged in a row on the table in front of them. The background remains the same soft, warm pink wall with shelves of product containers and the glowing neon orange 'C' logo above. The lighting is soft and warm, maintaining a bright and inviting atmosphere. Several text overlays appear and change during this scene: initially, a large orange box appears at the top center with "up to 56% off". This is then followed by "with FREE shipping" below it. Later, a larger orange box appears, replacing the first, reading "Click link below!" at the top, and then "up to 56% off with FREE shipping" in a second orange box below it. One of the men holds a product to his nose, sniffing it, while the other gestures to the array of products. They both maintain eye contact with the camera, smiling and engaging, encouraging viewers to take action.
