0:00woman reacting outdoor event The scene opens with a medium close-up of a young Caucasian woman, approximately 20-30 years old, positioned slightly to the right of the frame. She has light brown hair pulled back, with sunglasses resting on her head. She is wearing a black t-shirt and blue denim shorts. Her facial expression conveys surprise and excitement, with her mouth slightly open and eyes wide. She points a finger forward, as if in accusation or discovery. The background is an outdoor evening setting, featuring brick buildings, a prominent green 'Edward Jones INVESTMENTS' sign, and blue event tents, all softly illuminated by streetlights. The camera is handheld, exhibiting a slight shake. Around 0:01, there is a rapid, blurry camera movement or cut, followed by the woman reappearing in a similar position, still looking surprised and bringing her hands together in a gesture of enthusiasm. She is reacting to an off-screen question. A text overlay, 'You're the Carpe guy? Do you wear it?', is displayed.
0:03man explaining fulfillment A medium shot frames a Caucasian man, approximately 25-35 years old, with a short beard and clear-rimmed glasses. He wears a dark green t-shirt, a black baseball cap, and black protective gloves. He is speaking directly to the camera, gesturing with his gloved hands. The setting is a large industrial warehouse or fulfillment center, with rows of cardboard boxes stacked on metal shelving. A large American flag is prominently displayed on the back wall, serving as a backdrop. The overhead lighting consists of bright fluorescent tubes, providing even illumination. White text overlay 'fulfillment' appears near his hands. A banner at the top reads 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ'.
0:04map north carolina An animated, overhead map of the United States fills the frame. The oceans are depicted in light blue, and landmasses in a beige or light green tone, with state borders clearly outlined. A vibrant red location pin highlights the state of North Carolina. Overlaid white text, 'right here in North Carolina', points directly to the highlighted region. A banner at the top of the screen displays 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ', maintaining the brand's nationalistic theme. The map slightly zooms in to focus on the East Coast.
0:05man holding antiperspirant The scene returns to a medium shot of the Caucasian man in the warehouse. He wears the same dark green t-shirt, black baseball cap, and black gloves. He holds a white, cylindrical Carpe antiperspirant stick in his left gloved hand, presenting it clearly to the camera. His facial expression is confident and informative. The background shows the familiar warehouse environment with stacked cardboard boxes, metal shelving, and the American flag hanging on the wall. Bright fluorescent lights provide consistent illumination. White text overlay 'antiperspirant' is positioned near the product. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner is visible at the top.
An animated, overhead map of the United States is displayed. The map uses light blue for water and beige/light green for landmasses, with visible state borders. Two red location pins are now present: one highlighting North Carolina, and a second, newly added pin highlighting Georgia, just south of North Carolina. Overlaid white text reads 'was filled just south of us in Georgia'. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner remains at the top, reinforcing the product's domestic origins.
0:08man holding face primer The scene shows a medium shot of the Caucasian man back in the warehouse. He is dressed in his green t-shirt, black cap, and black gloves. He holds a small, orange, squeezable tube in his left gloved hand, identified as a 'sweat absorbing face primer', presenting it to the camera with an engaging smile. The warehouse background, including stacked cardboard boxes and metal shelving, is visible behind him. The American flag is also seen. Bright fluorescent lighting illuminates the entire area. White text overlay 'sweat absorbing face primer' appears near the product. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner is at the top of the frame.
An animated, overhead map of the United States is presented. The map features light blue water and beige/light green landmasses with visible state borders. Three red location pins are now visible: one highlighting North Carolina, one highlighting Georgia, and a new pin highlighting Minnesota. White text overlay 'in Minnesota' is positioned near the Minnesota pin. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner remains at the top, emphasizing the domestic manufacturing locations.
0:11man introducing box A medium shot captures the Caucasian man in the warehouse. He stands facing the camera, initially holding his gloved hands open with palms up in a welcoming gesture. Then, a brown cardboard shipping box appears as if from below the frame, and he grasps it with both hands. His expression is engaging and friendly. The background consists of industrial metal shelving filled with cardboard sheets and various boxes under bright fluorescent lighting. A banner at the top reads 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ'. Text overlays include 'Our formulas are mixed' and a larger 'Free Shipping! Up to 56% Off' offer.
0:13man looking into box A medium close-up shot, angled slightly downwards, focuses on the man's gloved hands as he looks into a brown cardboard box resting on a wooden workbench. A single white Carpe antiperspirant stick is visible inside the box, positioned vertically. The background shows blurred details of the warehouse, including shelving and a fluorescent light fixture above. The lighting is bright and even. Overlaid white text reads 'our products are filled'. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner and 'Free Shipping! Up to 56% Off' offer are also displayed.
0:14man packaging product An overhead shot directly observes the man's gloved hands as he carefully places a white Carpe antiperspirant stick into a brown cardboard shipping box situated on a wooden workbench. He then closes the box's flaps with precision. In the background, a 'Mettler Toledo' weighing scale and other blurred warehouse equipment are visible, along with a person in an orange safety vest in the distance. The scene is brightly lit by overhead fluorescent lights, casting subtle shadows. White text overlay 'and our orders are shipped from right here in the USA' is displayed. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner and 'Free Shipping! Up to 56% Off' offer are also present.
0:16man discussing pricing A medium shot shows the Caucasian man in the warehouse, holding two white Carpe antiperspirant sticks, one in each gloved hand. He gestures with them as he speaks directly to the camera, his expression earnest and slightly serious as he discusses pricing. The warehouse background features stacks of cardboard boxes and the prominent American flag. Bright fluorescent lighting illuminates the space. White text overlay 'Other companies are raising prices because of these tariffs, but we're actually lowering them.' is displayed. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner and 'Free Shipping! Up to 56% Off' offer are also present.
0:19man packaging multiple products An overhead shot focuses on the man's gloved hands as he carefully places three white Carpe antiperspirant sticks side-by-side into a brown cardboard shipping box. The box rests on a wooden workbench, with a 'Mettler Toledo' scale and other blurred warehouse equipment visible in the background. The fluorescent lighting creates soft, even illumination. White text overlay 'We want you to say goodbye to those multinational deodorant megacorps that don't care about local roots.' is displayed. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner and 'Free Shipping! Up to 56% Off' offer are also present.
0:21man packaging pouch An overhead shot captures the man's gloved hands as he places an orange fabric pouch on top of the previously packaged products inside the brown cardboard shipping box. He then closes the box's flaps and pushes it slightly out of the frame. The wooden workbench, a 'Mettler Toledo' scale, and blurred warehouse equipment are visible in the background. The scene is illuminated by bright fluorescent lights. White text overlay 'We want you to say goodbye to those multinational deodorant megacorps that don't care about local roots.' is still displayed. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner and 'Free Shipping! Up to 56% Off' offer are also present.
0:24man with shipping packages A medium wide shot shows the Caucasian man standing in a large warehouse. He is positioned slightly to the left of a giant, tall cardboard bin, prominently labeled 'UNITED STATES POSTAL SERVICE', which is overflowing with numerous bright orange padded envelopes or packages. He gestures towards these packages with his gloved hands, indicating the scale of their shipping operations. In the background, industrial shelves, more stacked boxes, and a red forklift are visible. The warehouse features high ceilings with bright fluorescent lighting. White text overlay 'We want you to try something that was born and bred right here in North Carolina.' is displayed. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner and 'Free Shipping! Up to 56% Off' offer are also present.
0:27man close up product emphasis A close-up shot focuses on the man's upper body and face. He holds a white Carpe deodorant stick directly in front of the camera with his left gloved hand. With his right gloved hand, he pinches the air directly above the deodorant stick, as if to emphasize its compact size or precision, while maintaining direct eye contact with the camera. The background is blurred, showing indistinct warehouse elements. The lighting is bright and even. White text overlay 'and designed to be the best deodorant you've ever used.' is displayed. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner and 'Free Shipping! Up to 56% Off' offer are also present.
0:30man holding four products A medium shot shows the Caucasian man in the warehouse. He holds four white Carpe deodorant sticks, two in each gloved hand, arranged to be clearly visible to the camera. He looks directly at the camera with an inviting and confident expression. The background features industrial shelving, stacked boxes, and the American flag. The lighting is bright fluorescent. White text overlay 'Right now, I want to give you Carpe for up to 56% Off.' is displayed. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner and 'Free Shipping! Up to 56% Off' offer are also present.
0:33man explaining scents A medium shot of the man in the warehouse, still holding four white Carpe deodorant sticks, two in each gloved hand. He maintains eye contact and a friendly, informative expression. The warehouse background with shelving and boxes is visible. The existing 'Free Shipping! Up to 56% Off' text is present, and new bullet points are added: '- Choose 4 scents'. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner remains at the top.
0:35man showing wipes A medium shot captures the man in the warehouse. He now holds a small, rectangular orange package, labeled as 'FREE Underarm wipes', in his left gloved hand, gesturing towards it with his right hand to draw attention. His expression is enthusiastic. The warehouse background remains consistent. The 'Free Shipping! Up to 56% Off' text and the '- Choose 4 scents' bullet point are on screen, with a new bullet point '- FREE Underarm wipes' added. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner is visible at the top.
0:37man showing face lotion A medium shot of the man in the warehouse. He holds an orange tube, identified as 'FREE Face lotion', in his left gloved hand, gesturing towards it with his right hand. His expression is friendly and engaging. The warehouse background and lighting are unchanged. The 'Free Shipping! Up to 56% Off' text and previous bullet points are on screen, with a new bullet point '- FREE Face lotion' added. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner is visible at the top.
0:39man throwing mystery gift A medium shot shows the man in the warehouse. He throws a small, blurry orange object upwards with his gloved hands, looking up as it leaves the frame and then falls back down. This action represents the 'FREE Mystery gift.' The background is the warehouse environment. The 'Free Shipping! Up to 56% Off' text and all previous bullet points are on screen, with a new bullet point '- FREE Mystery gift' added. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner is visible at the top.
0:40man detailing offer and guarantee A medium wide shot captures the man in the large warehouse, similar to a previous scene. He stands next to the overflowing 'UNITED STATES POSTAL SERVICE' bin filled with bright orange packages. He gestures broadly with his hands as he speaks, detailing the comprehensive offer including free shipping and a money-back guarantee. The background features industrial shelving, stacked boxes, and a red forklift. The high ceilings and fluorescent lighting remain consistent. White text overlay 'All that with FREE shipping straight from this warehouse AND a 100% money back guarantee.' is displayed. The 'Free Shipping! Up to 56% Off' offer and the list of included items are also present. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner is at the top.
0:44man problem solution call to action A medium shot of the man in the warehouse. He holds a white Carpe deodorant stick in his left gloved hand, presenting it to the camera. He speaks directly to the camera with a reassuring and confident expression, making a final appeal to viewers who struggle with sweat, positioning Carpe as the solution. The warehouse background with shelves, boxes, and the American flag is visible. The 'Free Shipping! Up to 56% Off' text and the list of included items are on screen. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner is at the top.
0:48man thanking and closing A medium shot of the man in the warehouse, similar to the previous scene. He holds a white Carpe deodorant stick, speaking directly to the camera with a grateful and appreciative expression, thanking viewers for their support. His body language is open and inviting, concluding the presentation. The warehouse background with shelves, boxes, and the American flag remains consistent. The 'Free Shipping! Up to 56% Off' text and the list of included items are on screen. The 'πΊπΈπ¦
KEEP IT IN THE USA π¦
πΊπΈ' banner is at the top.