0:00street intro walking The scene opens with a young adult male walking across a wide pedestrian crosswalk in a bustling urban environment under a bright, slightly overcast sky. He is walking away from the camera but periodically turns his head to speak, directly addressing the viewer. In the background, tall, modern residential or commercial buildings with numerous windows line the street, interspersed with lush green trees. Cars are parked along the side of the road, and a traffic light with a green signal is visible to the right. The crosswalk features prominent white stripes on dark asphalt. The overall color palette is a mix of urban grays, greens from the foliage, and the bright blues of the sky. The lighting is natural and bright, casting minimal shadows. Text overlays appear: 'Yo what's good Hypebeast?', 'This is Tom from Yeti Out.', and 'And we're here in Shanghai'.
0:03building exterior pose The male subject stands confidently in front of an old, grand building facade, facing the camera with his arms raised and hands gesturing upwards. The building has a light beige or cream color with ornate dark metal grilles over large windows. Above the grilles, large Chinese characters are emblazoned on the facade. The sidewalk he stands on is paved with light-colored bricks, and the sky is bright and clear. The scene feels energetic and proud, showcasing the blend of old architecture with the modern individual.
0:04sitting indoors on ottoman The camera captures the male subject from behind as he sits on a large, olive-green textured ottoman. He is looking down at a smartphone in his hands, which he holds with both hands. The indoor environment appears to be a retail space or gallery, with light-colored concrete walls and polished light-colored flooring. In the background, clothes racks with various garments are partially visible. The lighting is soft and even, suggesting an indoor commercial setting. The focus is on the subject's casual interaction with his device within this relaxed indoor space.
0:05street walk explaining Returning to the urban street, the male subject is once again walking across the crosswalk, moving away from the camera. He turns his head to look back and speak to the camera, gesturing with his right hand in a 'peace' sign gesture. The environment is consistent with the initial street scene, featuring tall buildings, green trees, and parked cars under a bright sky. The crosswalk stripes are clearly visible on the road. The lighting remains bright, typical of a sunny day. Text overlay: 'And I'm going to take you to some of my favorite spots. Let's go!'
0:07indoor walk phone The scene transitions indoors to an industrial-chic setting. The male subject walks purposefully, viewing his phone with both hands. The interior features rough concrete walls, exposed ceiling pipes and lighting fixtures, and a mix of wooden and metal elements for shelving and displays. A set of stairs with a metal railing is visible to the right. The floor is light gray concrete. The lighting is artificial but bright, creating a clean, modern aesthetic. Text overlay: 'Let's literally go.'
0:09street crosswalk turn The male subject is again walking on a street crosswalk, moving away from the camera. He briefly turns his head over his right shoulder, looking back towards the camera. The urban background features older, multi-story buildings with balconies and air conditioning units, surrounded by green trees. A traffic light and a white scooter are visible in the distance. The lighting is bright and sunny, consistent with previous outdoor scenes. The scene has a sense of continuous journey through the city.
0:11street walk to entrance The male subject walks down a clear, wide sidewalk towards a recessed entrance of a minimalist, white modern building. The building has large blue-tinted glass doors and a yellow bollard or marker is visible near the entrance. The street is clean asphalt, and the sky is bright overhead. The camera follows him from behind, emphasizing his journey towards the next destination. This scene suggests a transition from the general street to a specific venue.
0:12entering cafe spoke The male subject enters an indoor space, walking past various industrial-style fixtures. The floor changes from concrete to a metallic gridded surface, suggesting a specialized or industrial aesthetic. Overhead, long fluorescent lights illuminate the space. In the background, shelves with yellow bins, speakers, and other equipment are visible, hinting at the cafe/bar's unique setup. Text overlay: 'So first up we're at Spoke.'
0:13cafe counter interaction The male subject stands at a brightly lit cafe counter, facing a barista. The barista is behind a blue counter with a computer tablet and various bar tools. The background is a mix of industrial elements, including shelves stocked with bottles and glasses, and exposed pipes and wiring. The lighting is bright and functional. The scene captures a moment of interaction and service within the cafe.
0:14dj setup close up A close-up shot focuses on professional DJ equipment, including two Pioneer DJ players and a mixer, all housed in rugged yellow flight cases. Various cables are neatly (or not so neatly) plugged into the equipment. The DJ setup rests on a stainless steel surface, with several metal kegs visible beneath, suggesting a bar or event space. The background is an industrial concrete wall. Overhead, bright fluorescent lights illuminate the scene. Text overlay: 'This is a cafe and bar with the biggest sound system'.
0:15sound system speakers The camera showcases an impressive sound system setup, with multiple large, professional-grade speakers mounted on industrial metal shelving. Some speakers are gray and boxy, while others are taller, dark towers. Yellow and blue plastic storage bins labeled 'THOR' are stacked on the shelves beneath the speakers. The background is a rough concrete wall. The lighting is bright and functional, highlighting the robust equipment. Text overlay continues: 'with the biggest sound system in the coziest spots.'
0:16bike wheel art wall This scene displays a unique artistic installation within the cafe/bar. Several bicycle wheels are suspended horizontally from a metal bar against a concrete wall. Below them, a large, intricate mural or artwork on paper or canvas, depicting various fantastical creatures like lions and other animals in a stylized landscape, covers the wall. The lighting is ambient and industrial. The overall impression is an eclectic blend of raw industrial aesthetics and artistic expression.
0:17shoes and pants close up A close-up shot focuses on the male subject's feet and lower legs. He is wearing chunky gray and white athletic sneakers with black soles, and his camouflage-patterned cargo pants are visible. He stands on a metallic, gridded floor surface, with a yellow stripe indicating a boundary. A sign with text is blurred in the background. The lighting is bright and direct, emphasizing the texture and details of his footwear and clothing.
0:18handshake at counter The male subject, now facing the camera, shakes hands with the barista across the blue counter. Both individuals are smiling, conveying a friendly and positive interaction. The background remains the industrial-style cafe, with shelves of bottles and equipment. The lighting is bright and welcoming. This moment emphasizes personal connection and a warm atmosphere within the establishment.
0:20drinking and leaving cafe The male subject takes a sip from a clear glass, then walks away from the cafe counter, moving towards the right of the frame. He is seen in profile as he moves, still holding the glass. The industrial background with shelves and equipment remains visible. The lighting is consistent, maintaining the bright, functional ambiance of the cafe. This marks the end of his visit to this spot and a transition to the next location.
0:21entering concept store The male subject walks into a spacious, modern concept store. The interior is characterized by a sleek, glossy light-colored floor that reflects the overhead lighting. Clothes racks with various garments are visible on either side of a wide central aisle. The walls are predominantly light-colored, contributing to an open and airy feel. The camera follows him from behind as he enters, emphasizing the grandeur and scale of the store. Text overlay: 'And next we're at XC273,'.
0:22concept store wide reveal The male subject walks further into the expansive concept store, reaching a central point and spreading his arms wide, looking around in admiration. The high ceiling features a grid of skylights or lighting panels, bathing the space in bright, natural-like light. A striking light blue water feature or shallow pool is set into the floor in the center of the store, surrounded by the polished concrete floor. Clothes racks are visible on the periphery. The scene conveys a sense of wonder and appreciation for the unique architecture and design of the store. Text overlay continues: 'And next we're at XC273,'.
0:23concept store cafe This shot reveals a contemporary cafe counter within the concept store. A barista is busy preparing drinks behind a sleek, metallic counter, utilizing various coffee machines and grinders. The backdrop features a raw, exposed concrete wall on the upper half, contrasted with a smooth, light purple-colored floor in the cafe area. A woman is seated at a table in the background, observing the scene. The overall aesthetic blends industrial roughness with modern, colorful accents. Text overlay: 'this is a concept store'.
0:24concept store overview A wide, static shot provides an expansive view of the concept store's interior. The camera is positioned high, looking down over the vast space. The light blue water feature in the center of the polished concrete floor is prominent. Clothing displays on minimalist racks are scattered throughout the store, showcasing various apparel. The high ceilings are characterized by a striking grid of rectangular overhead lights and reflective surfaces, creating a bright and airy atmosphere. The color palette is modern, with cool grays, whites, and the serene blue of the water feature. Text overlay: 'right in the heart of Shanghai in Jing'An District.'
The male subject stands in the concept store, trying on a highly distinctive, ruffled accessory. He holds a voluminous scarf-like item, made of green and red fabric with a ruffled, layered texture, around his neck. The store's interior has a worn, concrete aesthetic on the walls, contrasting with the smooth light-colored floor. Clothes racks are visible in the background, along with a large mirror that reflects parts of the store. A green ottoman from a previous scene is also visible. The lighting is bright and even. Text overlay: 'It really combines the old and the new.'
0:27hands with metal case A close-up focuses on a pair of hands opening a sleek, metallic, rectangular case that hangs around a neck on a black string. The case has a shiny, reflective silver surface. The background is blurred, showing a brown, textured fabric, likely a jacket or coat. The lighting is soft and even, highlighting the metallic sheen of the object. This shot draws attention to a specific fashion accessory or unique item.
0:29trying on bomber jacket The male subject stands in the concept store, putting on a bulky, brown bomber jacket. He adjusts the jacket, looking at the camera. The store's interior, with its polished concrete floor and light blue water feature, is visible in the background. Clothes racks with minimalist displays are present. A person can be seen on an upper level balcony in the distance, further emphasizing the height and multi-level nature of the space. The lighting is bright and overhead. Text overlay: 'We're currently in a former reformed factory.'
0:30water feature overhead An overhead shot directly down into the light blue water feature set into the concrete floor of the concept store. The rectangular shape of the pool is outlined by a thin black border. The surrounding concrete floor appears slightly wet around the edges of the pool, reflecting the overhead light. The scene highlights the unique architectural element and the minimalist design of the store. The color palette is cool and serene with blues and grays.
0:31posing in factory setting The male subject stands confidently against a distressed concrete wall with partially faded English and Chinese text ('NEVERLAND') inscribed on it. He is now fully wearing the brown bomber jacket, with his arms spread wide and a smartphone in his left hand. The concrete floor around him appears damp or reflective, suggesting it's near the water feature. The lighting is even and bright. The scene emphasizes the fusion of industrial aesthetics with contemporary fashion. Text overlay: 'It's a great place to spot out'.
0:33walking away legs close up A close-up shot focuses on the male subject's legs and feet as he walks away. He is wearing the patterned cargo pants and gray-white chunky sneakers. The concrete floor is visible, appearing slightly wet or reflective in areas, consistent with being near the water feature. The camera follows his movement, highlighting the details of his footwear and the texture of his pants. Text overlay: 'the next up-and-coming designers around Asia.'
0:34walking side profile jacket The male subject is shown in side profile, walking along a concrete wall. He is fully adorned in the brown bomber jacket, black t-shirt, patterned cargo pants, and cap. The wall has a rough, industrial texture, reflecting the 'reformed factory' aesthetic. His gait is casual as he walks. The lighting is bright and even. This scene provides a full-body view of his outfit and movement within the raw architectural space. Text overlay continues: 'designers around Asia.'
0:35posing front jacket The male subject stands facing the camera, wearing the brown bomber jacket, black t-shirt, and patterned cargo pants. He leans slightly against the textured concrete wall. He looks directly at the camera with a slight smile, conveying a sense of cool confidence. The raw concrete background emphasizes the edgy, industrial fashion aesthetic of the store. The lighting is bright and even. Text overlay: 'if you're ever in Shanghai.'
0:36exiting store doorway The male subject walks towards and into a minimalist doorway, moving away from the camera. The doorway is set within a clean, white wall, with a contrasting gray door frame, creating a stark, modern aesthetic. The floor is light-colored and polished. The camera follows him as he exits the space, marking another transition in his journey. The scene is bright and uncluttered.
0:37walking down alleyway The male subject walks down a narrow urban alleyway, moving away from the camera. The alley is lined with light-colored concrete walls on either side, with some visible pipes and conduits running along them. Patches of green foliage and trees are visible above the walls. In the distance, other pedestrians can be seen. The ground is asphalt. The lighting is bright and sunny, indicative of an outdoor urban setting. This scene gives a sense of a hidden or less-traveled path through the city.
0:38squatting by blue vehicle closeup The male subject crouches down next to a small, bright blue utility vehicle or tuk-tuk, looking directly at the camera. He extends his right hand towards the vehicle's door. The vehicle has a slightly worn, utilitarian appearance. The setting is an urban sidewalk with a yellow textured warning strip along the curb, and asphalt street in front. His black cap and sunglasses are prominent. The lighting is natural and bright. His expression is cool and engaged, almost as if he's posing with the unique vehicle.
0:40squatting by blue vehicle wider The male subject is shown from a slightly wider angle, still crouching next to the small blue utility vehicle. He then slowly stands up, completing his interaction with the vehicle. The scene clearly shows the side of the vehicle with its small window and wheel, parked on the sidewalk. The urban background is blurred. The lighting is bright and natural. This shot provides context to the previous close-up, showing his full body movement in relation to the vehicle.
0:42entering bookstore The male subject walks into a refined, modern bookstore. The interior features a dark, reflective tiled floor and warm-toned wooden bookshelves lining the walls. In the distance, a grand piano and other subtle display items are visible. The lighting is soft and ambient, creating a calm and inviting atmosphere. The camera follows him from behind as he enters, his hand briefly touching his cap, suggesting a moment of adjustment or consideration. Text overlay: 'We're in Bǎi Xīn Shūjú.'
0:43bookshelf with bags A close-up shot of a meticulously organized wooden bookshelf. The shelves are filled with a mix of books, both standing and stacked horizontally. Interspersed among the books are several minimalist textile tote bags in colors like white, teal, and black, neatly folded and displayed. The background is slightly blurred, indicating more shelves. The lighting is warm and inviting, highlighting the textures of the wood and fabrics. The scene conveys a sense of curated aesthetics and attention to detail.
0:44panning bookshelf display A slow panning shot across a long section of warm-toned wooden bookshelves. The shelves are richly stocked with various books, colorful stationery, and small decorative items. Some shelves feature pull-out drawers. The floor is a dark, glossy tile, providing a contrast to the wood. The lighting is soft and ambient, creating a cozy and scholarly atmosphere. The scene highlights the diverse offerings and the elegant design of the bookstore, giving a comprehensive view of its curated collections. Text overlay: 'This place is more than a bookstore,'
0:45art gallery section A wide, static shot showcases a section of the bookstore dedicated to art. White display shelves hold framed art prints and minimalist posters. The style is clean and contemporary, with a focus on visual art. The lighting is bright and even, highlighting the artwork. The overall impression is that of a quiet gallery space, complementing the literary offerings of the bookstore. Text overlay continues: 'They've got a art gallery upstairs,'.
0:46colorful paper stack A very close-up, vertical shot of numerous sheets of paper or fabric, layered to reveal their colorful edges. The colors span a rainbow spectrum, including vivid yellows, oranges, greens, blues, and browns, creating a striking visual texture. The lighting is bright and highlights the individual layers. This abstract shot emphasizes the artistic and creative elements available within the space.
0:47mirror sculpture overhead A medium shot captures a striking, golden, pyramid-shaped mirrored sculpture suspended from a high ceiling. The sculpture is composed of multiple tiered, reflective segments, each reflecting the surrounding architecture and lights, creating a fragmented, abstract view of the interior. The high ceilings and modern design are apparent. The lighting comes from above, making the sculpture shimmer. This piece serves as a focal point, indicating the bookstore's commitment to artistic expression. Text overlay: 'a cafe downstairs,'.
0:47cat on display table A delightful medium shot features a fluffy white cat gracefully perched on a dark wooden display table within the bookstore. The cat is meticulously grooming its paw, displaying a calm and serene presence. Behind the table, white display shelves with framed art prints are visible. The lighting is soft and inviting, highlighting the cat's fur and the cozy atmosphere. The presence of the cat adds a charming and unexpected element to the scene. Text overlay: 'and a really nice'.
0:48hand with vinyl record A close-up shot shows a hand reaching into a bright yellow, translucent display shelf to retrieve a black vinyl record. The record sleeve features abstract, dark artwork. Another record, this one with a reddish-brown donut-like graphic, is visible in a clear sleeve on the shelf below. The yellow display creates a striking color contrast. The lighting is bright and focused on the display. This scene emphasizes the curated music collection available in the multi-faceted store. Text overlay: 'record collection curated'.
