0:00store aisle frustration The scene opens with a medium shot of a young adult male kneeling on the floor of a brightly lit drugstore aisle. He is positioned slightly to the left of the frame, facing right, intensely looking at a glass-enclosed display cabinet filled with various deodorants and other personal care products. The cabinet has numerous yellow price tags indicating discounts. In the background, a 'Minute Clinic' sign with a red heart logo is visible. The lighting is artificial and bright, typical of a retail environment, creating slight reflections on the glass. He gestures with his right hand towards the locked cabinet. The dominant colors are the red of his t-shirt, the white and yellow of the product labels, and the neutral tones of the store interior. Text overlays appear: 'I would rather die' at 0:00, 'than buzz' at 0:01, and 'an employee to unlock my deodorant' at 0:02, emphasizing his frustration.
0:03outdoor armpit demonstration This scene is an outdoor medium shot featuring the same young adult male standing behind a light wooden box. On the box, there are two large, clear cylindrical containers. The left container already holds crumpled light blue cloths, while the right one is empty initially. The background is a vibrant green lawn with lush green trees under a clear, bright blue sky. The lighting is natural sunlight, casting soft shadows. The male subject looks directly at the camera and actively demonstrates, adding various items into the containers as he speaks. He puts a fish (representing smell), a white deodorant stick, a liquid (vinegar) into the right container, and a yellow cloth, powdered substance, and red roses into the left container. Text overlays appear with his speech: 'If your armpits are sweaty, inject them with Botox' (0:04), 'If they’re smelly, use a deodorant' (0:07), 'If they’re staining your clothes, soak them in vinegar' (0:09), 'If they’re dry and irritated, use a lotion' (0:11), and 'and if you want them to smell sexy, put on some cologne' (0:13). The overall color palette is natural and bright.
0:13close up money in jar This scene provides a close-up shot of the right cylindrical container from the previous scene, now containing a milky white liquid with some solids, symbolizing the various solutions. The container rests on the light wooden box, with the green grass and trees blurred in the background under natural sunlight. A hand enters the frame from the top left and drops several hundred-dollar bills into the liquid, which quickly become saturated. A digital overlay resembling an e-commerce checkout screen with the text 'Subtotal (5 items): $353.55' and a 'Proceed to checkout' button appears in the upper right. Further text overlays include: 'The problem is, if you try to buy each one of these individually, you're spending hundreds of dollars' (0:14) and 'and who wants this stuff?' (0:19). The scene highlights the expense and perceived inconvenience of the traditional solutions with a focused, almost scientific aesthetic.
0:20solution reveal outdoors The scene transitions to a medium shot outdoors, showing the young adult male confidently walking into the frame from the left, holding the right cylindrical container. He then discards both containers off-screen to his left, establishing a clean slate. He faces the camera directly, holding up a white stick of 'Carpe' antiperspirant. The background is a lush green field with scattered trees under a bright blue sky, indicative of natural outdoor light. The text overlay states: 'Let's get rid of all of this because you can literally get the same benefits in one stick of Carpe' (0:20). He is smiling and appears enthusiastic, presenting the product as the ultimate solution. The vibrant green and blue dominate the color palette, emphasizing freshness and a natural setting.
0:23carpe product close up A tight close-up shot focuses on a white 'Carpe' antiperspirant stick standing upright on a clean white table. The background is a soft blur of green grass and trees under direct sunlight, creating bright highlights on the product and table. A male hand with fair skin enters the frame from the top, slowly twisting the bottom of the deodorant stick to raise the product, then gently rubs a small amount onto an index finger. Text overlays describe the product's benefits: 'Carpe uses ingredients' (0:24), 'proven to stop sweat' (0:25), 'prevent odor,' (0:27), and 'and actually reduce bacteria growth' (0:28). The lighting is bright and natural, emphasizing the product's clean, effective presentation. The white of the product and table contrast with the green background.
0:29bacteria comparison This close-up shot displays two clear petri dishes, each containing a yellowish agar culture, resting on a white table. In the background, two white deodorant sticks (one is the Carpe product) are visible but slightly out of focus, along with blurred green trees and grass under bright sunlight. A male hand with fair skin points sequentially to each petri dish. The first petri dish (left) shows minimal bacterial growth, while the second (right) has significantly more, with distinct yellowish-orange colonies. Text overlays guide the viewer: 'Just look at the difference' (0:29), 'between the bacteria on an armpit wearing Carpe' (0:31), and 'and an armpit wearing generic deodorant' (0:33). The comparison is stark, visually proving the efficacy of the product. The strong natural light creates clear visibility of the bacterial growth.
0:35carpe product lineup offer The scene is a medium shot of four white 'Carpe' antiperspirant sticks lined up horizontally on a white table. Behind them, an orange toiletries bag is visible, out of focus. The background consists of blurred green grass and trees under clear blue skies, with bright natural lighting. The four sticks represent different scents, identified by small colored labels (purple, brown, pink, light blue) on their packaging, subtly showing brand variety. Various text overlays and graphic elements appear, detailing a promotional offer: 'Ew.' (0:34), 'So you actually don't have to overpay on Amazon' (0:35), 'You can go to our website and get it for' (0:37), 'free shipping!' (0:38, smaller text), 'UP TO 56% OFF' (0:39, large red text), 'Click the link' (0:40, in a white banner with down arrows), followed by several emoji-based graphics illustrating bundled items like extra deodorant sticks, wipes, lotion, and a mystery gift, all with a truck emoji for 'free shipping' and a money-back guarantee icon. The scene is static, clearly designed to present information about the product and a call to action.
0:49final call to action The final scene is a medium shot of the young adult male crouching slightly in front of the white table, which still features the four 'Carpe' antiperspirant sticks and the orange toiletries bag. The green grass and trees of the outdoor setting remain blurred in the background under bright natural sunlight. The male subject looks directly into the camera with an engaging smile, speaking directly to the audience. He holds up one of the white Carpe deodorant sticks in his right hand. The text overlays from the previous scene, 'free shipping!', 'UP TO 56% OFF', 'Click the link', and the emoji bundle graphics, persist throughout this segment, reinforcing the offer. His expression is friendly and persuasive, encouraging viewers to take action. The overall mood is positive and conclusive.
