0:00woman sweating with hairdryer A young woman is captured in a medium shot, centered in the frame, against a plain, light-colored bathroom wall. A closed, light wooden door with a brass knob is visible in the upper left background. The lighting is bright and even, likely from overhead bathroom fixtures. She wears a form-fitting, light grey ribbed long-sleeved top. Her brown hair is styled in soft waves and falls over her shoulders. She is actively attempting to dry her armpits with a pink and white hairdryer held in her right hand, lifting her left arm to reveal prominent sweat stains on her shirt around the armpit area. Her facial expression initially shows a slight, forced smile, which quickly shifts to an open-mouthed expression of exasperation as she continues her futile attempt to dry the stains. She wears rings on her left hand and a light-colored bracelet on her right wrist. The text 'Anytime i wear skims ❤️' is overlaid in white text with a red heart emoji in the upper central part of the screen, indicating a problem with excessive sweating in certain clothing.
0:04man in store looking at deodorant A young adult male with short brown hair, a short beard, and round, dark-rimmed glasses is shown in a medium shot, looking intensely towards the camera. He wears a maroon t-shirt. The background is a brightly lit retail store aisle, specifically the personal care section, with tall shelves filled with various products, mostly deodorants and antiperspirants, behind a clear, locked glass door. Many products have bright yellow sale tags. The store's bright, overhead fluorescent lighting illuminates the scene. He slightly tilts his head and has a determined, almost frustrated, expression. The text 'I would rather die' is overlaid in white text at the bottom center of the frame, emphasizing a strong negative sentiment.
0:05man gesturing at locked deodorant This shot is a medium wide-angle view, showing a young adult male crouching low in a retail store aisle. He is still wearing his maroon t-shirt and round glasses. His gaze is initially directed at the camera, then shifts to the locked glass display case filled with deodorants and antiperspirants. The shelves are brightly lit by overhead store lighting and are covered with numerous yellow sale tags. In the distant background, a 'minute clinic' sign is partially visible. The man gestures expressively with his hands, at first pointing towards the locked case with a look of exasperation, then opening his hands in a 'what can you do?' gesture. The overall color palette is bright and commercial. Overlaid text appears sequentially: 'than buzz an employee to unlock', 'they're useless', and 'stop sweat', reinforcing his frustration with standard deodorants and the inconvenience of locked retail products.
0:09man close up explaining A close-up shot focuses on the young adult male, showcasing his face and upper chest. He wears a maroon t-shirt and his round glasses. His short brown hair and beard are visible. The background is blurred, maintaining focus on his expressive face. He looks directly into the camera, his eyes wide and earnest, his mouth slightly open as if speaking emphatically. His hands are raised in front of him, palms facing slightly inward, fingers spread, as if making a precise point or drawing attention. The lighting is bright and even, typical of indoor retail environments. The text 'Just look' is overlaid at the bottom center, directing the viewer's attention to the upcoming visual demonstration.
0:10armpit with sweat stain A tight close-up shot focuses on a raised armpit, revealing a prominent sweat stain on a light blue and white striped long-sleeved shirt. The shirt's fabric shows a fine, woven pattern. The arm is raised, with the elbow bent, and the side of the man's head (temple and ear with glasses arm) is partially visible in the upper right. The background features a brick wall, suggesting an indoor setting with natural light, possibly a home or office. A white curved arrow graphic points directly to the noticeable wet, dark patch of sweat under the arm. The text 'Without Carpe' is overlaid in white, clearly labeling this as a 'before' scenario, highlighting the problem that the product aims to solve. The lighting is soft and even, accurately showcasing the dampness on the fabric.
0:12armpit without sweat stain This is a tight close-up shot of a raised armpit, identical in framing and attire to the previous scene, but this time the light blue and white striped long-sleeved shirt shows no sweat stain. The fabric appears dry and clean. The arm is raised, with the elbow bent, and the side of the man's head (temple and ear with glasses arm) is partially visible in the upper right, consistent with the previous 'before' shot. The background is also consistent, featuring a brick wall and a blurry orange-red element, likely a poster or sign. A white curved arrow graphic points to the clean, dry underarm area. The text 'With Carpe' is overlaid in white, clearly indicating this is an 'after' scenario, demonstrating the effectiveness of the product. The lighting is soft and even, highlighting the dry fabric.
0:14man close up fragrance A close-up shot focuses on the young adult male, showing his face and upper chest. He wears a maroon t-shirt and his round glasses. His short brown hair and beard are visible. The background is blurred with shelves of products in a retail store. He looks directly into the camera, his eyes wide, and his mouth open, gesturing with slightly open hands, palms facing up, as if posing a question or making an introductory statement. The lighting is bright and even. The text 'A lot of' is overlaid at the bottom center of the frame, setting up the subsequent point about fragrance in deodorants.
0:15hand holding deodorant label A close-up shot centers on a hand holding a generic white deodorant stick. The back label of the deodorant is facing the camera, but the text is mostly blurred, typical of standard product ingredients. The background is a brightly lit retail store aisle, filled with various personal care products on shelves, also blurred to keep focus on the deodorant in the foreground. The lighting is bright and even. A blue curved arrow graphic points specifically to the partially discernible word 'Fragrance,' on the blurred label. The word 'Fragrance' is also overlaid in clear white text above the arrow, explicitly drawing attention to this ingredient. The hand holds the product steadily, showcasing it for inspection.
0:17man close up explaining fragrance A close-up shot features the young adult male from previous scenes, again showing his face and upper chest. He is wearing a maroon t-shirt and his round glasses. His short brown hair and beard are visible. The background is blurred, showing shelves of retail products. He looks directly into the camera, his eyes wide and his mouth open, speaking animatedly. His hands are slightly raised in front of him, palms up, emphasizing his point. The lighting is bright and even. The text 'basically' is overlaid at the bottom center of the frame, leading into his analogy about using perfume for armpits.
0:19hand spraying perfume A close-up shot focuses on a hand holding and spraying a clear glass bottle of perfume or body spray. The bottle is cylindrical with a metallic top and a clear pump, containing a light orange-tinted liquid. The spray mist is visible. The background consists of blurred, brightly lit retail store shelves, filled with various deodorants and body care products. The lighting is bright and even. The text 'perfume on your armpits' is overlaid in white at the bottom center, illustrating the point being made by the narrator about the ineffectiveness of fragrance-based odor solutions. The hand performs the action of spraying steadily.
0:20man presenting carpe A medium shot captures the young adult male kneeling in the retail store aisle, holding the Carpe Underarm Lotion product. He is dressed in a maroon t-shirt and round glasses. His short brown hair and beard are visible. The background shows brightly lit shelves of various products, typical of a pharmacy or grocery store. He holds the white Carpe product in his left hand, presenting it to the camera. His right hand gestures slightly upwards and outwards, indicating an introduction. His facial expression is confident and clear, directly engaging the viewer. The lighting is bright and even. The text 'This is why we made' is overlaid at the bottom center, leading into the reveal of the solution.
0:22carpe product close up A close-up shot focuses tightly on the Carpe Underarm Lotion product, held firmly in a hand. The white, cylindrical bottle features a distinct orange and blue label with the product name 'carpe ANTIPERSPIRANT UNDERARM LOTION' prominently displayed, along with smaller text like 'CLEAN SPORT'. The top of the bottle has a textured, bumpy rollerball-like applicator. The background is blurred, showing the brightly lit shelves of a retail store, filled with various products. The lighting is bright and even, highlighting the product's details. The product is held still, allowing for clear inspection of its packaging and branding.
0:22applying carpe to arm A close-up shot features a male forearm with visible veins and some arm hair, as the Carpe Underarm Lotion is applied. A hand, likely the presenter's, holds the white Carpe bottle and rolls the applicator gently along the forearm, demonstrating how the product 'goes on clear'. The area where the product is applied remains transparent, with no visible residue. The background consists of blurred, brightly lit retail store shelves, filled with an array of products. The lighting is bright and even, allowing for clear observation of the application process. Two lines of white overlaid text appear: '- goes on clear' and '- stops odor & sweat', highlighting key benefits of the product. The action is smooth and deliberate.
0:25man excited about carpe A medium shot shows the young adult male kneeling in the retail store aisle, holding the Carpe Underarm Lotion product in his left hand. He is wearing a maroon t-shirt and round glasses, with his short brown hair and beard visible. The background consists of brightly lit shelves filled with various products, typical of a pharmacy or grocery store. He looks directly into the camera with an extremely excited and open-mouthed expression, his eyes wide. His right hand is raised, palm open and fingers spread, conveying enthusiasm and astonishment. The lighting is bright and even. The text 'freaking out about how well it works' is overlaid at the bottom center, emphasizing the positive reaction to the product's effectiveness.
0:27woman testimonial carpe works A young adult blonde woman is filmed in a medium shot, against a bright, clean indoor background, likely a bedroom or living space. A white ceiling fan with light fixtures is visible in the upper right. Her long, wavy blonde hair flows over her shoulders. She wears a light grey athletic top. She holds the white Carpe Underarm Lotion product directly towards the camera, smiling broadly and nodding her head enthusiastically. Her body language is energetic and positive, conveying genuine excitement. The lighting is bright and natural. Two lines of white text are overlaid: 'we found the one' and 'It works so good', serving as an enthusiastic testimonial. She makes a gesture of satisfaction, like a 'chef's kiss', further illustrating her positive experience.
0:30person testimonial carpe global A close-up shot features a young adult with a shaved head and green eyes, looking directly into the camera. They are wearing a purple t-shirt. They hold the white Carpe Underarm Lotion product close to the right side of their face, slightly obscuring part of their cheek. The background is an indoor setting with dark wooden paneling or a door, and a small orange pumpkin decoration hints at a seasonal context. The lighting is warm and even. The person speaks emphatically, their expression confident and direct. Several lines of white text are overlaid: '@june_banoon', 'I pay extra money to have this ship to South Korea', 'You know why?', and 'because it works', highlighting the product's global appeal and effectiveness. The product's label (orange and blue) is clearly visible, though slightly reversed due to the angle.
0:34woman testimonial armpit A close-up shot captures a young adult woman with curly brown hair and striking blue eyes. She is wearing a green t-shirt. She is positioned slightly off-center, with her left arm raised, showcasing her clean and dry armpit directly to the camera. Her facial expression is one of excited surprise, with wide eyes and an open mouth, conveying genuine astonishment at the product's effectiveness. The background is a plain, light-colored wall, creating a clean backdrop. The lighting is bright and even. The white text 'see that?' is overlaid at the bottom center, drawing the viewer's attention to the visual proof. Her pose is dynamic and demonstrative.
0:35man cvs call to action A young adult male is seen in a medium wide shot, standing outdoors in a parking lot, directly in front of a CVS Pharmacy building. He is wearing a maroon t-shirt and round glasses, with his short brown hair and beard visible. The CVS logo, a large red heart and 'CVS pharmacy', is prominently displayed on the brick building behind him under a bright blue sky. Cars are parked in the distant background. He holds the white Carpe Underarm Lotion product in his left hand, presenting it to the camera. His right hand gestures expressively as he speaks directly to the audience, maintaining eye contact. The lighting is bright and sunny, casting soft shadows. A red lock icon briefly appears as a graphic before a large red rectangle with white text 'Click Link Below Up to 56% Off With Free Shipping' overlays the bottom of the screen. Below this, smaller white text lists additional product benefits: '- cruelty free', '- dermatologist tested', '- gentle on skin', and '- 100% moneyback guarantee'. His overall demeanor is confident, enthusiastic, and persuasive, aiming to drive action.
