0:00intro problem statement men with product A medium shot frames two men seated at a light wooden table, addressing the camera directly. The man on the left, wearing glasses, gestures expressively with his right hand, while the man on the right smiles subtly. Seven white Carpe brand deodorant sticks are neatly lined up on the table in front of them. The background features a warm, orange-pink wall adorned with shelves displaying numerous small, white and orange tubes and bottles, likely more Carpe products. A large, glowing neon orange 'C' logo is visible on the wall above the men. The scene is brightly and evenly lit, highlighting the subjects and the products. The dominant color palette is warm, featuring oranges, whites, and natural wood tones, creating an inviting and friendly atmosphere. Text overlays appear sequentially: 'Tried Carpe? Not satisfied? This is for you.' at the top, followed by 'When you tried Carpe', 'years ago', 'Was it sticky?', and 'Medicinal smelling?'.
0:03product demonstration hands This close-up shot focuses on a pair of male hands demonstrating a Carpe antiperspirant underarm lotion. The hands firmly hold a white cylindrical Carpe product, gently tilting it to clearly display the 'clean sport' label and the product's distinctive textured top. The product itself is predominantly white, with a blue label prominently featuring the 'Carpe' logo and the text 'ANTIPERSPIRANT UNDERARM LOTION'. The background is softly blurred, showing glimpses of a person in a light green shirt (likely one of the men from the previous scene) and hints of the familiar orange-pink wall, maintaining visual continuity. The lighting is soft and even, meticulously highlighting the product's details. Persistent text overlay 'Tried Carpe? Not satisfied? This is for you.' remains at the top, accompanied by dynamic text updates: 'Not effective enough?', and then 'We've never stopped improving'.
0:07solution and call to action men with product The scene returns to a medium shot of the two men from the initial segment, seated at a light wooden table and maintaining direct eye contact with the camera. The man on the left, wearing glasses, demonstrates heightened enthusiasm, using animated hand gestures including pointing upwards and then towards the row of Carpe deodorant sticks on the table. The man on the right continues to smile calmly, projecting a sense of reassurance. Seven white cylindrical Carpe brand deodorant sticks remain meticulously arranged in a line on the table. The background is consistent: the warm orange-pink wall with shelves full of Carpe products and the glowing neon orange 'C' logo above. The lighting is bright and even, reinforcing the confident and inviting atmosphere. Various text overlays are displayed dynamically, communicating an offer: 'up to 56% off', then 'with FREE shipping', followed by 'to try our best formula yet', 'Eight fine fragrances and unbeatable quality', 'Click link below!', 'up to 56% off with FREE shipping', 'to see why Carpe now has over 30,000 five-star reviews', and finally, 'and stay dry out there.'.
