0:00problem setup amazon split screen The scene opens with a dynamic split-screen composition. The top half is a slightly distorted, wide-angle shot of a large flat-screen TV displaying the Amazon product page for 'Carpe Underarm Antiperspirant Deodorant'. Key product information, including the name, an image of the deodorant stick with vanilla and coconut, and pricing, are clearly visible. The screen has a reflective quality, showing subtle room reflections. The bottom half of the screen features a young Caucasian male, dressed in a maroon t-shirt and dark jeans, holding a wooden baseball bat in a ready-to-swing position. He stands in a spacious room with hardwood floors, a brick wall on the right, and light wood paneling on the left. A vibrant yellow ceiling with exposed beams is overhead. A bold red rectangular text overlay, centered across the split, reads: 'DON'T BUY THIS ON AMAZON' flanked by red 'X' emojis. The lighting is bright and airy, illuminating the entire space evenly. The man's expression is focused and determined as he prepares to strike the screen. The scene establishes a conflict or problem with purchasing from Amazon.
0:02talking head product intro The scene features the young Caucasian male presenter in a medium shot, standing confidently in the same room with hardwood floors and brick/wood paneled walls. He holds an orange Carpe deodorant stick in his left hand and rests the wooden baseball bat against the metallic cart holding the TV to his right. The TV screen, still displaying the Amazon product page for Carpe, is visible in the background, serving as a visual reference. In the upper right corner, an animated graphic inset shows a magnified, clear image of the 'Carpe Underarm Antiperspirant Deodorant' product and its Amazon ranking. The man looks directly into the camera, engaging the viewer as he explains the product's popularity and features. His body language is open and enthusiastic, conveying confidence. The lighting remains bright and natural, highlighting the warm tones of the wooden floor and brick wall.
0:07tv smash quick cut This is a rapid cut featuring a close-up, slightly fisheye perspective of the large flat-screen TV as it is struck directly by a wooden baseball bat. The impact is sudden and forceful, causing visible damage to the screen's surface. The screen briefly flashes and distorts with static lines and digital artifacts, indicating the force of the blow. The surrounding environment, including parts of the yellow ceiling and brick wall, are visible in the periphery, emphasizing the physical action. The lighting remains consistent with the bright, natural light of the room. This scene serves as a sharp visual interjection, punctuating the narrative with aggressive action.
0:08talking head product reviews The scene returns to the young Caucasian male presenter in a medium shot, maintaining eye contact with the camera. He is in the same room setting, with the hardwood floors, brick wall, and wood paneling. He continues to hold the orange Carpe deodorant in his left hand and the wooden bat, now resting, in his right. The large flat-screen TV to his right still displays the Amazon product page, albeit slightly obscured by the bat. The man's expression is earnest as he speaks about the product's thousands of five-star reviews, emphasizing its effectiveness as the 'first thing to work' for many. His gestures are purposeful, reinforcing his statements. The room's bright, even lighting ensures clear visibility of both the presenter and the product he holds.
0:13talking head product features This segment continues with the young Caucasian male presenter in a medium shot, speaking directly to the camera in the same brightly lit room. He holds the orange Carpe deodorant stick, periodically gesturing with it to emphasize his points. The wooden baseball bat is still resting against the metallic cart beside the TV, which remains visible on the right, showcasing the Amazon product page. The presenter articulates the specific benefits of Carpe deodorant, describing it as a 'quick-drying lotion that stops odor and sweat' and detailing its ingredients that 'prevent body odor and reduce bacteria growth.' His delivery is clear and informative, reinforcing the product's scientific backing and effectiveness. The warm wood tones and brick of the room provide a visually appealing, inviting backdrop.
0:22re hook amazon warning The scene transitions back to a split-screen format, mirroring the opening. The top section presents a close-up, fisheye view of the Amazon product page for Carpe deodorant displayed on the TV screen. The bottom section shows the young male presenter, in a medium shot, again holding the wooden baseball bat and preparing to strike the TV. His expression is resolute, reinforcing the message. A bold red text overlay spans the center of the split, reiterating: 'But do not buy Carpe on Amazon'. The room's ambient light continues to be bright and consistent, with the warm colors of the hardwood and brick providing a strong visual backdrop. The action of swinging the bat underscores the firm stance against purchasing the product from the online retailer.
0:25solution reveal discount split screen This split-screen scene dramatically illustrates the solution. The top half shows a violent, close-up, fisheye perspective of the TV screen being repeatedly hit by the wooden baseball bat. The screen shatters and cracks, with internal components exposed and red lights flickering from the impact, indicating severe damage. The bottom half features the young male presenter, now with a wide, triumphant smile, looking directly at the camera. He holds the orange Carpe deodorant product in his left hand and gestures with open arms. A prominent red rectangular text overlay declares: 'Up to 56% OFF free shipping!' The room's natural lighting casts a bright, energetic ambiance. The destructive action on the screen is juxtaposed with the presenter's positive, solution-oriented demeanor, creating a compelling visual contrast.
0:31wide shot continued destruction The camera pulls back to a wide shot, revealing the full extent of the room. The young male presenter is now seen bending down to pick up the wooden baseball bat from the floor, having knocked the TV off its metallic cart. The large, shattered TV screen now lies face down on the hardwood floor, wires exposed, while the man continues to strike it with the bat. The room's decor, including a white sofa, orange armchair, and a decorative Christmas tree with lights in the background, is fully visible. The red brick wall and light wood paneling frame the scene. The text overlay 'Up to 56% OFF free shipping!' persists prominently at the top. The overall lighting remains bright and natural, giving a clear view of the chaotic but purposeful action. His actions are energetic and emphatic, visually reinforcing his spoken words against buying from Amazon.
0:36call to action talking head The scene focuses back on the young Caucasian male presenter in a medium shot, speaking directly to the camera with an infectious, confident smile. He stands in front of the now damaged TV, which is barely visible on the floor behind the metallic cart. He holds the orange Carpe deodorant prominently in his left hand, occasionally gesturing with it. The room's warm aesthetic, with its hardwood floors and brick wall, provides a grounded setting. The red text overlay 'Up to 56% OFF free shipping!' remains fixed at the top, emphasizing the offer. The man encourages viewers to click the link below to take advantage of the deal, reinforcing the call to action with an enthusiastic and persuasive tone. His body language is open and inviting, encouraging direct engagement.
0:41outro continued destruction The video concludes with a close-up, fisheye shot of the severely damaged TV screen lying on the hardwood floor. The wooden baseball bat continues to strike the screen, causing further shattering and sparks. Red lights flicker intensely from the broken internal components of the TV, creating a dramatic and visually striking effect. The yellow ceiling and parts of the brick wall are visible in the wide-angle periphery. The persistent red text overlay 'Up to 56% OFF free shipping!' remains at the top, providing the final incentive. The scene is illuminated by the room's bright, consistent lighting, but the flickering red from the TV adds a dynamic, almost chaotic element. The repeated impacts and visual breakdown of the screen serve as a final emphatic statement against the rejected purchasing channel.
