0:00intro sweat problem The scene opens with a medium close-up shot of a young woman standing in what appears to be a bathroom. The framing captures her from the chest up, highlighting her upper body and face. The background consists of a plain, light grey wall and a light brown wooden door frame to the left, suggesting an indoor, personal setting. The lighting is bright and even, indicating typical indoor room lighting, with no harsh shadows or dramatic highlights. The woman is wearing a fitted light grey long-sleeved top with a scooped neckline. She raises her right arm, revealing a prominent sweat stain in her armpit area on the grey fabric. Her expression is a mix of slight exasperation and a forced smile, indicating discomfort or mild annoyance. A faint silver necklace is visible around her neck, and she holds a pink hair-styling tool in her right hand, but her focus is on her armpit area. White text overlay in a sans-serif font reads 'Anytime i wear skims ❤️' at the top of the frame. The overall color palette is muted with greys and light browns, with a pop of pink from the tool and red from the heart emoji.
0:02product packaging intro The scene transitions to a medium shot of a male product demonstrator seated behind a stainless steel counter. He is centered in the frame, wearing a green t-shirt, a black baseball cap, and glasses. His hands are covered in black gloves. Behind him, against a vibrant blue wall, are industrial metal shelves densely packed with numerous orange-colored product bottles and packages, along with some white and silver containers, creating a visually striking backdrop. A small green plant in a pot sits on one of the lower shelves. The lighting is bright and even, likely from overhead studio lights, making the products and the demonstrator clearly visible. On the counter in front of him, there's an open orange cardboard box, a colorful circular 'prize wheel' with different colored sections and product names handwritten on it, and several stacks of 100-dollar bills. White text overlays appear sequentially: 'Please can you pack mine?', 'Listen to this', 'Emma in Texas', 'the craziest', and 'lotion order.' The demonstrator is actively speaking, gesticulating with his hands, and picking up the orange box. The dominant colors are the vivid blue of the wall, the orange of the products, the green of his shirt, and the metallic sheen of the counter.
This scene features a dynamic close-up on the product itself, held firmly by the demonstrator's black-gloved hand, as he presents various individual items from the Carpe underarm lotion range. The background remains the same with the blue wall and the shelves full of orange Carpe products, but it is slightly blurred to keep the focus on the product being highlighted. The lighting is consistent, ensuring the product's details are well-lit. The demonstrator holds up different orange bottles of underarm lotion, turning them slightly to show the labels. Text overlays appear: 'Sandalwood', 'Clean Sport, which is actually my personal favorite,', 'Mountain Breeze', and 'and Rose Water.' Each product has 'NEW LOOK SAME GREAT FORMULA' visible on its label, along with the 'carpe' brand logo. The demonstrator's hand movements are precise and deliberate, showcasing each product clearly to the camera. The vibrant orange of the products stands out against the muted blues and greens of the background.
0:12bundle offer reveal The camera pulls back slightly to a medium shot, focusing on the demonstrator holding an open orange cardboard box directly in front of him, revealing four orange Carpe products neatly arranged inside. The box's interior and the products are well-lit. Text overlays appear at the top: '56% OFF WITH FREE GIFTS' in a prominent blue box, and then lower in white text: 'Because she used our bundle link, she locked in 56% off, 3 surprise gifts, and free shipping.' The demonstrator's face, wearing glasses and a cap, is visible above the box, looking directly at the camera with a confident expression as he speaks. The background with the blue wall and product shelves is still visible but slightly out of focus. Stacks of 100-dollar bills are visible on the metallic counter to the bottom left. The scene emphasizes the value proposition of the product bundle, combining visual appeal with clear financial incentives.
0:17gift wheel spin 1 The scene maintains a medium shot of the demonstrator as he prepares to spin a colorful prize wheel resting on the metallic counter. His hands, still gloved, are positioned to initiate the spin. The wheel is a vibrant circle divided into numerous sections, each a different color of the rainbow (pink, purple, blue, green, yellow, orange, red) with handwritten product names like 'Face Wash', 'Exfoliator', 'UA Wipes', 'Primer', 'Face Lotion', 'Toiletries Bag', 'Mystery Gift'. The demonstrator looks intently at the wheel as he spins it. The background remains the same, with the blue wall and product shelves. Text overlay 'First up...' indicates the beginning of the gift selection process. The mood is anticipatory and playful, with the bright colors of the wheel drawing attention.
Following the spin, the scene quickly cuts to the demonstrator reaching up to the shelves behind him. His body is slightly turned, and he selects a white-packaged product. He then brings it down to place it into the orange box on the counter. The text overlay 'Sweat Wipes are awesome.' confirms the prize. The background shelves, still full of orange Carpe products, are in clear view. The lighting remains consistent, highlighting the action of retrieving the prize. This shot emphasizes the physical act of fulfilling the 'surprise gift' aspect of the bundle. The color scheme features the white of the newly picked product against the dominant orange of the shelves and the blue wall.
0:22gift wheel spin 2 The scene returns to the medium shot of the demonstrator spinning the colorful prize wheel for the second gift. He watches the wheel with an eager expression. Text overlay 'Then...' prompts the next reveal. The wheel spins dynamically, with the different colored segments blurring into a spectrum of motion. The focus remains on the wheel and the demonstrator's engaged interaction. The stacks of 100-dollar bills are still visible on the counter. The atmosphere continues to be one of playful anticipation.
This scene quickly cuts to the demonstrator once again reaching to the shelves, selecting another white-packaged product. He picks up a 'Face Lotion' and brings it to the orange box. The text overlay 'OOOO a Face Lotion. My wife loves this stuff.' confirms the item, adding a personal touch and endorsement. The background shelves filled with orange products and the blue wall are clearly visible. The consistent lighting illuminates the act of gift selection. This shot continues to demonstrate the 'surprise gift' fulfillment. The white packaging of the face lotion provides a visual contrast against the brand's primary orange products.
0:26gift wheel spin 3 mystery gift The scene returns to the medium shot of the demonstrator spinning the colorful prize wheel for the final gift. Text overlay 'Last...' initially appears, followed by 'Oh, she got a premium mystery gift. I cannot tell you what this is, but girl I'm so jealous ✨'. A rectangular section in the middle of the screen becomes pixelated with orange and brown squares, obscuring what the demonstrator is holding as he reaches for the 'mystery gift' from behind the shelves. His face is visible, expressing exaggerated jealousy and excitement. The stacks of 100-dollar bills and the partially filled orange box are still on the counter. The visual obfuscation adds to the 'mystery' element, enhancing curiosity. The bright colors of the wheel and the energetic tone continue.
The final scene is a medium shot, featuring the demonstrator holding the now full orange Carpe box, which appears slightly heavier. He places a bundle of 100-dollar bills into the box, emphasizing the value. He then closes the box and holds it up towards the camera. The background with the blue wall and product shelves remains consistent. Text overlay appears: 'Hurry this sale won't last long 🔥' in a blue box at the top, and then white text at the bottom says 'If you want to experience Carpe Confidence grab the bundle while it's still live, but don't wait. This deal won't last.' The demonstrator speaks directly to the camera, using persuasive language and gestures to encourage viewers to purchase the bundle. The lighting is bright and even. The action culminates with a clear call to action, reinforcing the urgency and benefits of the product. The strong orange branding of the box is prominent.
