0:00problem setup sniff A medium shot of a young adult male with light brown hair and glasses, wearing a dark maroon t-shirt and dark blue jeans, standing in a casual office environment. He is positioned slightly off-center to the right, leaning slightly forward, and looking to his left while bringing his right hand up to his armpit, appearing to sniff himself. His facial expression suggests a hint of disgust or concern. The background features exposed brick walls, a wooden floor, and an orange banner with white text that reads "carpe" and a partial slogan. Overhead, there are industrial-style air ducts and track lighting. Other blurred office elements like desks and a person sitting are visible in the background. The lighting is bright and even.
0:01extreme close up mouth An extreme close-up, out-of-focus shot of a person's mouth and chin area. The lighting has a strong reddish-pink hue, suggesting an intense or unpleasant sensation. The mouth is slightly open, revealing some teeth. A light stubble is visible around the chin and upper lip. The blur and color saturation contribute to a sense of discomfort or a reaction to something strong, possibly a bad smell.
0:02problem agitation yell A close-up shot of the same young adult male from the first scene, now facing directly into the camera with an exaggerated, angry expression. His eyes are wide, and his mouth is open in a shout, revealing his teeth. He is wearing round black glasses and a dark maroon t-shirt. The background is the same office environment, but much more blurred, emphasizing the man. A bold, white text overlay with a black outline reads "You smell bad!" positioned in the upper center of the frame. The lighting is bright and overhead.
0:03call to action pitch A medium close-up shot of the same young adult male speaking directly to the camera with an enthusiastic and confident expression. He is making various hand gestures to emphasize his points. He is wearing a dark maroon t-shirt and round black glasses. The office environment is visible behind him, including exposed brick walls, an orange banner, and blurred office desks with a person sitting at one. Bright overhead lighting illuminates the scene. Throughout the segment, several white text overlays with red backgrounds appear and disappear, positioned in the lower-middle of the screen, providing product benefits and a call to action. These include "Click Link Below", "Up to 56% Off", "With Free Shipping", "- over 30,000 5-star reviews", "- dermatologist tested", "- cruelty free", "- gentle on skin", and "- money-back guarantee". The brand "Carpe" is mentioned verbally and its logo is partially visible on the orange banner in the background.
